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Socialize Your Stuff Helps Companies Drive Thought Leadership Via Social Digests

The Problem: Sales come from the conversations sales and marketing teams have with customers. Now more than ever, industry analysts and executives are pointing to social networks to initiate those conversations and build those relationships. In order to get those conversations started, companies need high value content and a way to remind prospects and current […]

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Purechannelapps Expands Operations To The U.S.

More channel organizations are weighing the benefits of social sharing and engagement for demand lead generation. Following the launch of purechannelapps in June 2011, and a successful partnership with Acronis, a disaster recovery and data protection solution provider, the company has opened U.S. offices in Austin, Texas. The expansion of purechannelapps will help the organization […]

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Acronis Offers socialondemand To Global Channel Partners

Acronis, a provider of disaster recovery solutions, recently announced the worldwide rollout of social syndication tool, socialondemand, to select partners worldwide. Following a successful trial of socialondemand during October 2011, Acronis has white-labelled the patent-pending social media offering as its own, under the AcronisGoSocial brand name. AcronisGoSocial will be used to share and distribute targeted […]

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PartnerOption Aims To Improve Communication And Engagement Across The Channel

The Problem: While channel marketers are poised with the unique opportunity to reach massive, targeted audience through social networks, there is a vast market need for a platform focused on the channel’s complexity. Moreover, executives across the channel require a resource that provides quality features to build strategic alliances and partnerships, and share information effectively.

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HootSuite Launches Solution Partner Program

In the vast social media landscape, VARs, agencies and consultants are challenged with mastering an array of communication tools and tactics. This is especially challenging in the social media space, in which it’s a daunting task for channel marketers to obtain and utilize social best practices and avoiding branding and communication silos.

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RSPA And SNAP Release New Social Loyalty Initiative To Help VARs Keep Pace With Retail Trends

Social media is becoming a more substantial and meaningful channel for consumers to interact with their favorite retailers and restaurants. To keep pace with new marketing developments, VARs can integrate more interactive tools for end-users. The Retail Solutions Providers Association (RSPA) has released Incite, a new cloud-based solution that is designed to blur the lines […]

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ChannelViews: Social Media Strategy Helps VAR Gain Traction in Web 2.0 World

By John Pruban, President, tekservePOS BtoB companies are researching and evaluating prospective solution providers in a whole new way due to the collaborative environment fostered by Web 2.0 technologies. Although sophisticated social media strategies are typically reserved for larger businesses looking to increase mindshare among consumers, the need for consistent social media content and expertise […]

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New Cross Channel Campaign In-A-Box Aims To Address New Challenges Of Partner Programs

The “campaign in-a-box” concept has been a tried and true method for channel marketers to distribute templates for data sheets, ads and mailers to and through their partners and resellers. However, the emergence of social media, mobile, virtual events and other new platforms has added new complexity to the concept. Updating the campaign in a […]

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ChannelViews: Social Media Goes Mainstream for Channel Marketers

By Lindsay Taitel, Marketing Communications Program Manager, eCoast For even the largest global corporations, social media is now an essential part of brand recognition, customer relationship building, employee relations, sophisticated marketing campaigns, and buzz building. Today, social media is being used to sell enterprise IT products and services just as effectively as it is being […]

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socialondemand Boosts Content Life, Vendor Awareness

The Problem: SiriusDecisions, among other research analysts, have determined that due to the powers of Internet search, BtoB buyers are moving through up to 70% of the buying cycle before interacting with sales teams. Social media particularly can present a promise of increased lead generation, content life and partnerships due to instant information and communication. […]

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