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Partner Enablement Comes Into Focus

An underlying predicament for the majority of vendors and manufacturers today is the 80/20 rule: 20% of a typical partner base generates 80% of total indirect channel revenue. Furthermore, findings from Channel Enablers have reaffirmed that while approximately half of partners produce about 20% of revenue, the rest of an average organization’s partner base doesn’t […]

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Helping Partners Optimize Social Media With ‘The 3 Es’

Channel marketers are beginning to recognize that old school marketing tactics, such as cold calling and telemarketing don’t have as much power or value. Today’s buyers are seeking optimal solutions that are relevant to their unique pain points, and are taking to search engines and social networks to find the answer to their problems. In […]

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Digium Drives Partner Leadership With Content Syndication

Vendors and OEMs are feeling the pressure to optimize content marketing strategies and stand apart from competitors in a crowded marketplace. While developing memorable and compelling thought leadership via white papers, E-books, webinars, and even infographics and blogs, is a daunting task in itself, distributing content to partners efficiently is a whole other struggle for […]

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