By Brian Tervo, CEO, TIE Kinetix North America In the average marketing department, it’s common to hear chatter around content marketing and direct marketing activities. It’s a lot less common to hear about partner marketing, which often fails to get its due and falls into the shadows of other marketing activities. Depending on the organization, […]
By Brian Anderson, Associate Editor Technological innovation has helped the channel landscape evolve to become a more automated, data-driven ecosystem. Although channel organizations invest extensively in their programs, many channel marketers still struggle with measuring the ROI of their to and through partner marketing initiatives. In a recent CCI webinar, titled: The Rise Of Modern […]