Vendors face a series of sales and marketing challenges on a daily basis. They include: Channel Awareness: Capturing mindshare in a competitive space; Pipeline Visibility: Receiving instant access to accurate information to forecast sales; Sales Engagement: Connecting with sales reps directly to share information and resources that boost results; and Partner Performance: Move the needle […]
To see a global organization rebrand its company is an uncommon occurrence. However, it’s even more rare to see a company rebrand all products, services and messaging, and extend these new guidelines to an extensive network of channel partners. See how a leading global B2B telecom provider is tackling this challenge and is re-launching its […]
Within the last 12 months, a host of new technologies have emerged, all developed to better support partner networks. Because partners are essential to a manufacturer’s success, it is more important than ever for organizations to track and manage reseller sales and marketing progress efficiently. Partner Relationship Management (PRM) allows manufacturers to maximize the overall […]
On-Demand – View Now » Speakers: Jeff Mesnik, Managing Partner, Socialize Your Stuff Marcia Nita Doron, Marketing Director, Altico Advisors The boundaries differentiating B2C and B2B marketing strategies are starting to blur. In fact, the instant gratification that comes with online search, social media, email and other web-based tools have offered buyers instant access to a plethora of information […]
View Heather K. Margolis of Channel Maven Consulting as she guides partner-facing channel professionals, such as channel account managers and field marketing managers, through common marketing concerns. The series of webinars is designed to help channel professionals better market to and through your channel partners. Each 30 minute webinar (including time for questions) is designed […]
Wednesday, Jan 25, 2012 1:00 PM – 2:00 PM EST – Register Today Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls. But over 80% of them do engage when referred by a connection – whether through a […]
The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility […]