Channel Marketer Report

Resource Center

How Remote Work Permanently Altered Security And Channel Sales 

Over the last 20 months, partners have seen a new evolution of business and a new set of requirements for supporting their customers. This latest evolution has redefined the need for support – it must be available anytime, anywhere, and always on.  In our survey, participants reveal how the pandemic altered the future of work […]

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How To Formalize Your Channel Program

Tapping into the full value of your channel requires a more formal commitment of resources—people, processes and technology—throughout all phases of the partner lifecycle.   This guide is perfect for the channel leader who already knows the value of their indirect sales channel and is ready to take their program to the next level. Learn best practices […]

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What’s Working In Partner Relationship Management? How Channel Teams & Partner-Friendly Management Solutions Optimize Program Engagement

Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders — is becoming increasingly critical to the success of well-established firms and start-up companies especially. Seismic shifts in the typical B2B buyer’s journey are demanding deeper and more timely data-informed evaluations of every vendor’s partner ecosystem. Crafting and implementing […]

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Buckle Your Seatbelt — Survey Results Suggest a Channel Sales Surge is Coming

Implementing robust channel management solutions will be critical to scaling operations that drive revenue through expanded ecosystems. That’s a key take-away from a recent survey of channel leaders. With 75% planning to implement partner relationship management solutions this year, channel generated revenue is expected to rise. Channel leaders have great expectations for their PRM solutions. […]

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7 Winning Lead Generation Strategies That Drive Growth

Regardless of how your approach to lead generation has changed, one thing is consistent: to remain competitive, companies need to use data to quickly identify, act on and convert high-quality leads in a new environment. To thrive, companies will need to find and reach their in-market buyers with targeted, timely messaging that addresses their business […]

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Boost Partner Program Participation & Effectiveness By Implementing Behavior-Based Channel Programs

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture.   As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend […]

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The State Of Local Marketing Report

The State of Local Marketing Report outlines insights and research that point to data-driven methods for driving growth through local channel partners. The data revealed in these pages reflects channel partners’ critical need for corporate support and marketing guidance as local businesses around the world face the unprecedented challenge of operating amidst the COVID-19 pandemic. […]

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Breaking The Distraction Barrier: Effective Engagement Strategies To Win Partner Affection

As both consumer and business brands continue to raise the bar on the quality of digital experiences, partner executives and their staff are going to require that the vendors they represent be equally engaging. It’s not just a matter of creating a pleasing digital environment. To ensure that their partners prioritize their business relationship with […]

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Influencer Channels: Maximize Your Brand Visibility & Lead Generation

Creating an influencer channel made of affinity partners, advocates, ambassadors and thought leaders is critical to success in 2020, and the program will need to be personalized to serve these early digital influencers. Check out this report and discover: The power of influencer marketing in the B2B space; How to start assembling your influencer channel; […]

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How To Get & Use Channel Partner Data

Getting and using more channel partner data will pay dividends in nearly every scenario. Becoming fluent in even a handful of the sources to collect data will improve analysis done inside your programs and your market strategy. Don’t collect more and more data and let it sit there unused. Involve experts, hire it in, do […]

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