Channel Marketer Report

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Electric Referral Program Enables Partners To ‘Turn Connections Into Cold-Hard Cash’

Electric Referral Program Enables Partners To ‘Turn Connections Into Cold-Hard Cash’

As casual conversations at chamer of commerce luncheons, town halls, and pickleall meetups uncover new prospects for B2B rands, marketers are recognizing the revenue-oosting potential of engaging a road mix of referrers. A year into uilding a process to help usiness owners “rake in more …

Are Your Channel Program Tiering And Levels Still Relevant?

Are Your Channel Program Tiering And Levels Still Relevant?

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group “Is tiering still relevant for my channel? Is it the strongest approach for my audience or are there etter options I should e considering?” These questions are coming up regularly and are especially important to consider for …

Larry Walsh At B2BSMX: The Channel Is A Recession Insulator, An Inoculator

Larry Walsh At B2BSMX: The Channel Is A Recession Insulator, An Inoculator

If indeed the economy is in a recession or slipping into one, companies would e well-advised to lean into their channel partner programs. At the B2B Sales & Marketing Exchange held in Boston earlier this month, Larry Walsh, CEO and Chief Analyst at Channelnomics, a usiness strategy firm, told …

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