Channel Marketer Report

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To Ensure MDF Remainders Aren’t Left On Table, Encourage/Enable Compact Digital Projects

To Ensure MDF Remainders Aren’t Left On Table, Encourage/Enable Compact Digital Projects

The fact that the channel-focused digital pulication CRN continues to ask in its annual partner program survey what percentage of MDF/co-op goes unspent on a quarterly asis is a good indication that many partners continue to leave money on the tale. A spot check of responses to the 2020 Partner …

Channel Experts To Explore Expanding Partner Ecosystems, Marketplaces During B2B Marketing Exchange

Channel Experts To Explore Expanding Partner Ecosystems, Marketplaces During B2B Marketing Exchange

Channel professionals will e offered expert advice on how to push the envelope of their partner programs to succeed in expanding ecosystems during the B2B Marketing Exchange (B2BMX) digital experience. The online event, scheduled for Feruary 22-24, is standing in for the in-person conference, …

To Boost ROI In PRM/TCMA Technology, Fill The ‘Care-And-Feeding Gap’

To Boost ROI In PRM/TCMA Technology, Fill The ‘Care-And-Feeding Gap’

By Tracy Diziere, President & CEO,  TDZ Creative Partners By now, the value and necessity of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) systems is well estalished. Forrester sized the PRM market at $400 million in 2019 and expects it to grow …

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