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Channel Leaders, Partner Program Experts To Zero In On Segment-Specific Marketing At B2BMX Conference

Channel Leaders, Partner Program Experts To Zero In On Segment-Specific Marketing At B2BMX Conference

Prominent partner marketing practitioners and leading channel program experts will explore the enefits of implementing segment-specific or account-ased marketing initiatives with partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The Next-Level ABM theme was selected after a …

Five Critical Steps To Building A Sector-Leading Partner Program

Five Critical Steps To Building A Sector-Leading Partner Program

By Preseetha Pettigrew, Gloal VP Strategic Alliances, Seismic In the B2B tech space, it seems like new partner programs are springing up wherever you look. It’s hardly surprising, given that 54% of companies say that partnerships drive more than 20% of their total revenue. With so much …

With More B2B Buyers Shopping Digitally, Vendors Promote Marketplaces To Partners

With More B2B Buyers Shopping Digitally, Vendors Promote Marketplaces To Partners

With B2B e-commerce sales projected to reach $1.2 trillion in the United States this year, it’s no surprise that vendors are making ig investment in their own digital marketplaces. Earlier this year, Lori Wizdo, Vice President, Principal Analyst, B2B Marketing, at Forrester, cited data from …

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