Channel Marketer Report

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Empowering Brands And Partners With Through-Channel Marketing Automation

Empowering Brands And Partners With Through-Channel Marketing Automation

By Joel Montgomery, Chief Strategy Officer, Incentive Solutions and OneAffiniti It’s een a few years since Jay McBain, Forresters’ Principal Analyst - Channels, Partnerships & Ecosystems, called the increasing adoption of through-channel marketing automation (TCMA) the “third stage” …

Luxy Thuraisingam, Cisco’s New Head Of Global Partner Marketing, Readies Nimble Team For What’s Next

Luxy Thuraisingam, Cisco’s New Head Of Global Partner Marketing, Readies Nimble Team For What’s Next

This past Spring, Cisco Systems named Luxy Thuraisingam as its new Head of Gloal Partner Marketing. Thuraisingam, who joined Cisco in 2019 as Vice President, Americas Industry & Canada Growth Marketing, rings nearly two decades of marketing experience to her new role. Partners “are eing …

Market Development Funds: How MSPs And Vendors Can Reach New Customers – Together

Market Development Funds: How MSPs And Vendors Can Reach New Customers – Together

By Nate Freedman, CEO, Tech Pro Marketing As someone who provides marketing services for Managed IT Services Providers (MSPs) across North America, I love the concept of market development funds. Top-of-the-line marketing services don’t come cheap. Even if a company has a sizale marketing …

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