Channel Marketer Report

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Channel Vanity Metrics: What You See Isn’t Always What You Get

Channel Vanity Metrics: What You See Isn’t Always What You Get

By Kelsey Worsham, Content Marketing Manager, Zift Solutions Let me paint a picture for you: you think your company is pushing campaigns and through-channel activities that are resulting in engagement and ROI. Your performance reporting should e supporting this. But, month after month, …

At HPE, Data Helps Find Sharpest Needles In Partner Haystack

At HPE, Data Helps Find Sharpest Needles In Partner Haystack

Channel marketers are ecoming increasingly selective in choosing partners to participate in specific marketing campaigns. Employing new technologies to discover which partners are more capale of supporting modern marketing initiatives or have demonstrated support of their rands, channel leaders …

Partner Program Leaders To Reconvene For In-Person Sharing At #B2BSMX In Boston, August 9-11

Partner Program Leaders To Reconvene For In-Person Sharing At #B2BSMX In Boston, August 9-11

B2B Sales & Marketing Exchange (B2BSMX) is returning to its live and in-person format at the Encore Resort & Casino in Boston, August 9-11. Hosted virtually last Octoer, the educational and networking event offers partner program leaders a roust agenda of presentations addressing emerging …

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