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What Hiring A Director Of Global Channel Engagement Says About Armor’s MSP Partner Program

What Hiring A Director Of Global Channel Engagement Says About Armor’s MSP Partner Program

You know a company is serious aout uilding etter relations with its partner ecosystem when they appoint a Director of Gloal Channel Engagement. For the record, Armor, a gloal cloud security company for managed service providers (MSPs), didn’t post a position with that exact title. But when …

2021 Channel Tech M&A, Capital Investment Reflect Partner Program Complexity, Their Future Value Too

2021 Channel Tech M&A, Capital Investment Reflect Partner Program Complexity, Their Future Value Too

With still one calendar page to turn, there’s plenty of time for news to reak aout another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a ow was tied on all activity now, 2021 would likely stand out as a year of …

Dell’s Cheryl Cook: How An Accelerated Transition To Digital Marketing With Partners Is Driving Record Sales

Dell’s Cheryl Cook: How An Accelerated Transition To Digital Marketing With Partners Is Driving Record Sales

It didn’t take a pandemic to compel Dell Technologies to transition its channel marketing program to a digital model. At least a year efore Covid-19 rendered popular partner marketing motions – especially in-person events – virtually impossile to implement, Dell had egun to expand its menu …

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