Channel Marketer Report

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Are You Tracking The Health Of Your Channel Incentive Program?

Are You Tracking The Health Of Your Channel Incentive Program?

By Brian Crockett, Head of Marketing,&nsp;Vanson Technology Services Determining whether a channel incentive program is successful can e a challenge for many program managers, ut it is critical for a healthy program – and for securing ongoing organizational funding and support! Brian …

Why Can’t B2B Buyers Find Your Partners Online? Blame It On SEO!

Why Can’t B2B Buyers Find Your Partners Online? Blame It On SEO!

The average channel partner isn’t making it easy for the typical B2B uyer to find them. While the first step most B2B shoppers take in their uyer’s journey is an online query for the solutions or services they need, most channel partners are failing to follow search engine est practices to …

Empowering Brands And Partners With Through-Channel Marketing Automation

Empowering Brands And Partners With Through-Channel Marketing Automation

By Joel Montgomery, Chief Strategy Officer, Incentive Solutions and OneAffiniti It’s een a few years since Jay McBain, Forresters’ Principal Analyst - Channels, Partnerships & Ecosystems, called the increasing adoption of through-channel marketing automation (TCMA) the “third stage” …

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