Channel Marketer Report

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Ecosystems Don’t Run On Spreadsheets: The Future Is Real-Time Channel Measurement And Accelerated Automation

Ecosystems Don’t Run On Spreadsheets: The Future Is Real-Time Channel Measurement And Accelerated Automation

By Chanan Greenerg, SVP and GM, High Tech, Model N “The future of channel partner programs and ecosystems will e anchored in automation, flexiility, scalaility, and self-service. The effective use of technology tools is no longer optional. Ecosystems don't run on spreadsheets,” oserved …

Precision Partnering Boosts Through-Channel Marketing Performance

Precision Partnering Boosts Through-Channel Marketing Performance

The disappointing level of partner participation in many channel marketing initiatives may simply e the result of vendors inviting way too many partners to the party. Indiscriminate syndication of even the most well-crafted campaign is likely to win the support of only a segment of a vendor’s …

To Ensure MDF Remainders Aren’t Left On Table, Encourage/Enable Compact Digital Projects

To Ensure MDF Remainders Aren’t Left On Table, Encourage/Enable Compact Digital Projects

The fact that the channel-focused digital pulication CRN continues to ask in its annual partner program survey what percentage of MDF/co-op goes unspent on a quarterly asis is a good indication that many partners continue to leave money on the tale. A spot check of responses to the 2020 Partner …

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