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Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event

Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event

When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Fe. 27 to March 1, attendees will have ample opportunity to discover why enaling an expanded partner ecosystem is critical to driving demand and revenue. With B2B uyers spending less time interacting with a …

Are Tiers & Levels Right for Your Channel?

Are Tiers & Levels Right for Your Channel?

By Ellen Linkenhoker, Channel Partner Solutions Lead,&nsp;ITA Group In two previous ChannelViews, I talked first aout ways to determine if your channel program tiering and levels are still relevant. In the second part of my three-piece series, I looked at how segmentation of partners, instead …

Partner Ecosystem Expansion – The Answer To A Shaky Sales Forecast

Partner Ecosystem Expansion – The Answer To A Shaky Sales Forecast

By Gary Sain, Vice President of Product Management, Impartner We live in an era of partnerships, and the term “partner ecosystem” is ecoming increasingly popular. With a cloud and consumption economy in the limelight to facilitate uying journeys, ecosystems are crossing industries, and …

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