Channel Marketer Report

Featured Post

Precision Partnering Gets Spotlight At B2BMX: Next-Level ABM Virtual Conference

Precision Partnering Gets Spotlight At B2BMX: Next-Level ABM Virtual Conference

Channel marketers will e offered a deep dive into the est practices that optimize segment-specific or account-ased marketing programs with their partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The virtual event was originally scheduled as an in-person conference. The …

Harness The Power Of Persuasion: How Influencer Programs Boost Demand, Lead Generation

Harness The Power Of Persuasion: How Influencer Programs Boost Demand, Lead Generation

By Ellen Linkenhoker, Insights & Strategy Leader – Marketing Strategy, ITA Group According to Forrester, 71% of B2B shoppers reach selection at the end of the digital journey -- without using traditional sales processes and demos. This means, if you’re a vendor, whether large, medium or …

OPSWAT Prioritizes Ongoing Channel Program Upgrade With Growth Investment Funds

OPSWAT Prioritizes Ongoing Channel Program Upgrade With Growth Investment Funds

In a news article aout Brighton Park Capital’s $125 million investment in OPSWAT, Benny Czarny, CEO of the cyersecurity company said he plans to use the proceeds to hire more channel marketing specialists and invest in partner program components such as market development funds (MDF) to help …

Solution Spotlight