Channel Marketer Report

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To Optimize Channel Demand Gen Programs, Incent Your Partners’ Marketing Associate

To Optimize Channel Demand Gen Programs, Incent Your Partners’ Marketing Associate

By Claudio Ayub, SVP - Technology, Media, Telecom (TMT) Practice, 360insights A long-ignored or certainly under-appreciated associate at many partner organizations should be getting a lot more attention from vendors. As more companies strive to shift greater responsibility for lead generation …

Channel Marketing, Channel Programs, ChannelViews, Featured Posts, Marketing Automation
ChannelOps: The Missing Piece of RevOps

ChannelOps: The Missing Piece of RevOps

Revops Evolved From SalesOps And Needs To Evolve Again To Include ChannelOps By Demar Amacker, Senior Director of Business Operations, Zift Solutions References to rapid evolution in tech are cliche, but that doesn’t mean they aren’t true. And it’s not just in hardware and software. …

Channel Programs, Channel ROI, ChannelViews, Featured Posts, Partner Operations
Cisco Amplifies To-Customer Marketing To Drive SMB Accounts To Partner Network

Cisco Amplifies To-Customer Marketing To Drive SMB Accounts To Partner Network

If any B2B buyers at small or medium businesses have yet to discover that a Cisco channel partner is their best source for the company’s products and solutions, it’s likely they’ll be getting the message soon. Since Cisco assigned its channel team with all sales to SMB accounts last Spring, …

Channel Marketing, Channel Programs, ChannelChat, Content for Demand, Featured Posts, Marketing Planning, Uncategorized

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