Channel Marketer Report

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With Rise In Ransomware, Partners Must Optimize Access To The Boardroom

With Rise In Ransomware, Partners Must Optimize Access To The Boardroom

By Mike Walkey, SVP Gloal Channel & Alliances at Veritas Technologies Ransomware attacks are deilitating and no organization – large or small – is immune. Over the past 18 months, damages from ransomware attacks have had a direct effect on the economy and have deeply impacted the …

At B2BMX, Speakers To Spotlight Channel As Effective Go-To-Market Strategy

At B2BMX, Speakers To Spotlight Channel As Effective Go-To-Market Strategy

A deep dive into the evolution of channel programs as go-to-market motions will e presented at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, Feruary 28 to March 2. With the return of the premier conference for B2B marketing and sales executives to an in-person event, a line-up of …

What Hiring A Director Of Global Channel Engagement Says About Armor’s MSP Partner Program

What Hiring A Director Of Global Channel Engagement Says About Armor’s MSP Partner Program

You know a company is serious aout uilding etter relations with its partner ecosystem when they appoint a Director of Gloal Channel Engagement. For the record, Armor, a gloal cloud security company for managed service providers (MSPs), didn’t post a position with that exact title. But when …

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