Channel Marketer Report

Featured Post

Cisco Amplifies To-Customer Marketing To Drive SMB Accounts To Partner Network

Cisco Amplifies To-Customer Marketing To Drive SMB Accounts To Partner Network

If any B2B buyers at small or medium businesses have yet to discover that a Cisco channel partner is their best source for the company’s products and solutions, it’s likely they’ll be getting the message soon. Since Cisco assigned its channel team with all sales to SMB accounts last Spring, …

Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event

Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event

When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, attendees will have ample opportunity to discover why enabling an expanded partner ecosystem is critical to driving demand and revenue. With B2B buyers spending less time interacting with …

How To Ensure Your Channel Partner Ecosystem Is Healthy

How To Ensure Your Channel Partner Ecosystem Is Healthy

By Jonathan Eisner, Chief Channel Officer and VP of Global Partners & Alliances at Sovos In the new year, many channel partner programs are revamping their partner program in an attempt to create a flourishing partnership ecosystem. At Sovos, we’re taking extra measures to ensure the …

Solution Spotlight