Channel Marketer Report

Channel Relationships

Ntirety Assembles Inaugural Partner Advisory Council

Ntirety, a comprehensive IT security solution provider, announced the creation of its inaugural Partner Advisory Council. This council brings together top partners from the channel industry to advise on best practices and collaborate on goals and initiatives for the upcoming year. This comes to further cement Ntirety’s strategy as a company that exclusively sells through […]

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Enabling Partners To Promote Their Certifications/Training Can Boost B2B Buyer Confidence

Channel marketers who are not helping their partners promote hard-earned trainings and certifications may be missing a great opportunity to help them boost their business. According to a recent Enterprise Strategy Group (ESG) survey of more than 750 AWS Partner decision makers, participating in AWS Training and Certification programs puts them in a more competitive […]

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Rachel Turkus Joins CyberReef As VP Of Marketing, Channel Management

CyberReef, provider of the patented MobileWall suite of secure mobile networking solutions, has named award-winning channel marketing veteran Rachel Turkus as Vice President of Marketing and Channel Management, a newly created role supporting strategic growth through IT and telecom channel partners. In her new role, Turkus will lead the company’s marketing team, including strategy, communications, digital marketing […]

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Cloud Security Provider Armor Names Christine Gassman Director Of Global Channel Engagement

Armor, a global cloud security company for managed service providers (MSPs), is strengthening its team with the addition of Christine Gassman as Director of Global Channel Engagement. The industry veteran has an extensive history in the IT channel cultivating long-term, mutually beneficial business relationships with partners. She will concentrate on expanding Armor’s channel footprint in pursuit of […]

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Luxy Thuraisingam, Cisco’s New Head Of Global Partner Marketing, Readies Nimble Team For What’s Next

This past Spring, Cisco Systems named Luxy Thuraisingam as its new Head of Global Partner Marketing. Thuraisingam, who joined Cisco in 2019 as Vice President, Americas Industry & Canada Growth Marketing, brings nearly two decades of marketing experience to her new role. Partners “are being challenged to engage with new and existing customers in new […]

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JS Group ‘Partners’ With Client Qumu To Implement Global Channel Program

The JS Group (JSG), a channel strategy consultancy and services company, has entered a unique relationship with Qumu Corporation, a provider of cloud-based enterprise video technology, to implement a world-class global channel program. More than offering traditional channel support services, JSG “has a different agreement with Qumu,” Janet Schijns, JSG’s CEO, told CMR. “It’s based […]

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Qlik Enhances Channel Program To Enable Partner Delivery Of Customer Lifetime Value

Qlik, a business analytics platform provider, has announced a new cloud services track to help partners navigate shifting technology needs, new customer buying behaviors and evolving partner ecosystems through collaborative engagement. The new track enables partners to join in the growth trajectory of cloud and transform their businesses to a lifetime value model focused on […]

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Netskope Enables Partners To Win Soaring SASE Opportunities

With the soaring adoption of secure access service edge (SASE) architecture, providers have been making significant efforts to enable their channel ecosystems to meet the on-going demand. Earlier this year, for example, Netskope launched Netskope Prime, an invitation-only program for distinguished Netskope partner technical experts. The intention of the program is to recognize and develop […]

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Five Critical Steps To Building A Sector-Leading Partner Program

By Preseetha Pettigrew, Global VP Strategic Alliances, Seismic In the B2B tech space, it seems like new partner programs are springing up wherever you look. It’s hardly surprising, given that 54% of companies say that partnerships drive more than 20% of their total revenue. With so much competition out there, how can solutions providers ensure […]

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OPSWAT Prioritizes Ongoing Channel Program Upgrade With Growth Investment Funds

In a news article about Brighton Park Capital’s $125 million investment in OPSWAT, Benny Czarny, CEO of the cybersecurity company said he plans to use the proceeds to hire more channel marketing specialists and invest in partner program components such as market development funds (MDF) to help partners generate new business more quickly. He also […]

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