Channel Marketer Report

Channel Relationships

OPSWAT Prioritizes Ongoing Channel Program Upgrade With Growth Investment Funds

In a news article about Brighton Park Capital’s $125 million investment in OPSWAT, Benny Czarny, CEO of the cybersecurity company said he plans to use the proceeds to hire more channel marketing specialists and invest in partner program components such as market development funds (MDF) to help partners generate new business more quickly. He also […]

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Marketplace Host Torchlite Offers Partner Engagement Platform

Torchlite, developer of a freelance marketplace for professional administrators, solution consultants, designers, developers, and marketers who specialize in building and optimizing cross-cloud Salesforce solutions, has launched the Torchlite Partner Engagement Platform. The new SaasS platform, designed as an affordable PRM solution, helps vendors engage and support their partner ecosystems by enabling creation of partner directories, automated payments, […]

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Make Channel Managers Your Partner Marketing Program Evangelists

By Daniel Graff-Radford, CEO, Allbound There are any number of ways that the benefits of participating in a channel marketing program can be effectively communicated to your partner ecosystem. But few members of your team can have as much impact on partner engagement in through-channel marketing programs as your channel or partner account managers. In […]

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At B2BMX, Channel Experts Offer Strategies To Address Modern Partner Ecosystems And Marketplaces; Shore Up Program Basics

While many channel professionals still need to up their game on partner program basics, the ongoing evolution of the B2B buyer’s journey and growing client demand for holistic, needs-based solutions are requiring companies to rethink their go-to-market motions. That was the combined take-away from the channel agenda at last month’s B2B Marketing Exchange that stressed […]

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Red Hat Arms Channel Partners With Renewals Intelligence Platform

Red Hat, an open-source solutions company, is providing its distributors and resellers with a digital platform to deliver daily-updated data on renewal performance and exclusive Red Hat sales insights. A component Red Hat’s Partner Renewals Engagement Program (PREP), the Renewals Intelligence platform features a suite of interactive dashboards that allows channel partners to gain a […]

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Channel Experts Share Strategies On Boosting Partner Sales & Marketing Alignment At #B2BSMX

When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they left with an armful of insights and information to better align their partner sales and marketing programs in 2021. Partner marketing teams at many channel-focused companies are often under-staffed and insufficiently funded, even at large organizations. As […]

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Pandemic Strategies: ASG Helps Partners Tighten Focus On Customers’ ROI

More than seven months into an economy rocked by an unrelenting pandemic, some companies are beginning to get back to the business of investing in their operations, if mostly on must-have projects. But even as firms begin to explore how they can adjust their business to a “new-normal,” vendors and their partners need to focus […]

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B2BSMX Channel Track Explores Strategies To Align Partner Marketing And Sales Effort

Even at large partner companies, marketing staff can be pretty lean. That’s why many of the more successful channel teams are working hard to provide partner sales staff with the tools and content necessary to engage customers and prospects all the way from the top-of-the-funnel to post-purchase support. At the B2B Sales & Marketing Exchange […]

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Channel Leaders Tap Hyper-Personalization As Strategy For Future Of Partner Marketing To Drive Prioritized Partners

While channel leaders often express some frustration about not being able to break the 80/20 barrier, a white paper by Channel Impact, a channel focused consulting firm and services agency, suggests that vendors will continue to focus their attention on their top performing partners and those showing the most potential for the future  But now, […]

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P2P Global, A Partner Collaboration Platform, Offers Sponsorship Program To Vendors

P2P Global, an open ecosystem and marketplace that enables collaboration among diverse partner and technology companies, has announced an offering for technology vendors. The Technology Partner Sponsor program enables vendors to distribute leads to their partners on the platform, collect referrals from any P2P Global-enrolled solution providers, and share information about their products and service […]

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