Channel Relationships
Are Your Channel Program Tiering And Levels Still Relevant?
By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group “Is tiering still relevant for my channel? Is it the strongest approach for my audience or are there better options I should be considering?” These questions are coming up regularly and are especially important to consider for channel leaders who are looking to build the best […]
Offering Free Digital Audits, SAP Helps Partners Elevate Online Profile
When Marisol Buchanan, CEO of Premikati, a business consulting and services company, signed up for an audit of her company’s Web digital marketing presence, the results weren’t surprising. Embarrassing maybe. But not unexpected. Like many small channel partners, Premikati didn’t have many resources to boost its digital profile. And the company was not taking advantage […]
ServiceNow Boosts Investment In Ecosystem Partners, Its ‘True Force Multipliers’
At ServiceNow’s Knowledge 2022 conference this past May, CEO Bill McDermott predicted that the company’s future was brighter than originally thought. ServiceNow is now expected to hit $11 billion in revenue by fiscal year 2024, up from a previously anticipated $10 billion. And for fiscal year 2026, revenue is expected reach $16 billion, up from […]
With C-Suite Support, AvePoint Aligns Internal Teams To Boost Channel Partner Program
Barely into its second year, the global partner program at AvePoint, a SaaS and data management platform provider, is evolving into a significant revenue producer. The company’s managed service provider business, primarily focused on the SMB market, continues to grow in triple digits and is expected to reach 10 percent of the company’s total ARR […]
B2BSMX To Explore Go-To-Market Potential Of Channel Partner Programs
The B2B Sales & Marketing Exchange (B2BSMX) returns to the Encore Boston Harbor, August 8-10. The event, co-hosted by sponsored by Demand Gen Report and Channel Marketer Report, features a full agenda of keynotes, breakout sessions and workshops addressing the new roles and changing processes B2B sales and marketing teams need to master to address […]
Channel Program At Nextiva Designed To Align With Individual Partner GTM Motions
Nextiva, a cloud communications company, has unveiled a new partner program designed to support partners’ preferred growth models. The program, NextivaONE, is built for partners of all types, allowing them to keep pace with the rapidly changing UCaaS and CCaaS markets while expanding their service portfolios and building their revenue streams with Nextiva solutions. “Every […]
Blackpoint Cyber Hires Gassman As Director Of Channel Engagement
Blackpoint Cyber, a technology-focused cybersecurity company, has appointed Christine Gassman as Director of Channel Engagement to lead and expand the company’s managed service provider (MSP) channel strategy and upcoming partner program. Most recently, Gassman was Director of Global Channel Engagement at Armor Cloud Security, a global cloud security company for MSPs. In her 15-year career, Gassman […]
New Partner Program At Digitate Seeks To Boost Net-New Customers Sales By 50%
Digitate, a provider of autonomous enterprise software for IT and business operations, has launched a new channel program to help partners uncover new revenue opportunities. The Elevate Partner Program enables accredited partners to rapidly onboard and leverage Digitate’s tools, systems, support, and knowledge to drive market opportunity and profitability. Digitate is targeting unprecedented channel growth […]
Automation Gives You Time To Build Strategic Relationships With Partners
By Gary Sabin, Vice President of Product Management at Impartner We’ve been saying it for two years now. These are unprecedented times. And it seems like each day or week gets more and more unprecedented. Because companies have focused so much on remote work over these past two years, the digital transformation has leaped forward […]
Gradient Cyber Backs Partner Push For Incremental Demand, Lead Generation
Gradient Cyber, a provider of Security Operations as a Service (SOCaaS), announced a new channel partner program to enable resellers and referral partners, distributors, and Managed Service Providers (MSPs) / Managed Security Service Providers (MSSPs) to deliver 24/7 Extended Detection and Response (XDR) services to customers. The program, called the Gradient Cyber Pinnacle Partner Program, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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