Channel Marketer Report

Channel Relationships

Enhanced Partner Portal Powers IBM’s New Channel Program

IBM has announced a new partner program, IBM Partner Plus, that reimagines how the company engages with its business partners through unprecedented access to IBM resources, incentives, and tailored support to deepen their technical expertise and help speed time to market. The program is designed to fuel growth for new and existing partners, including resellers, […]

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How To Ensure Your Channel Partner Ecosystem Is Healthy

By Jonathan Eisner, Chief Channel Officer and VP of Global Partners & Alliances at Sovos In the new year, many channel partner programs are revamping their partner program in an attempt to create a flourishing partnership ecosystem. At Sovos, we’re taking extra measures to ensure the health of our ecosystem. Here are some of the […]

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Sharing Intent Data With Partners Supports Prioritizing Prospects, Identifying Upsell Opportunities

To help partners more effectively generate sales qualified leads and convert them to customers, channel marketers are sharing insights gleaned from sophisticated buyer-behavior monitoring solutions and services. With the information, partners are able to prioritize prospects who are actively researching solutions and create personalized campaigns to engage them. The data can also be used to […]

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Sovos’ Flexible Channel Program Aligns With Partners’ GTM Strategies; Enables Referrers And Consultants

Global tax software provider Sovos has launched a new channel program that enhances alignments with its partners’ business models. Competitive incentives and other business-related program benefits were designed to assist partners in expanding their businesses in ways that best fit their go-to-market strategies. The program includes an array of consistent and accessible tools, training and […]

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At Vena, C-Suite Officer Tapped to Champion Ecosystem Program

Vena, a provider of a finance-focused planning platform, has elevated responsibility for its ecosystem program to a c-suite office. Allison Munro, previously the company’s Chief Marketing Officer, is now Vena’s Chief Marketing and Ecosystem Officer. In her new role, Munro, will work cross-functionally to connect Vena’s partner network, services, lines of business, intellectual property and […]

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Partner Ecosystem Expansion – The Answer To A Shaky Sales Forecast

By Gary Sabin, Vice President of Product Management, Impartner We live in an era of partnerships, and the term “partner ecosystem” is becoming increasingly popular. With a cloud and consumption economy in the limelight to facilitate buying journeys, ecosystems are crossing industries, and companies are catching on to the fact that they need to center […]

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Zift Solutions Introduces Package To Support Collaboration By Channel Ecosystem Partners

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has introduced a package to support channel partner program ecosystems. ZiftONE for Ecosystems includes all of the existing features of the company’s ZiftONE solution, including its through-partner marketing automation suite. The new offering enables partners to effectively interact with a supplier’s […]

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Segmentation (Instead Of Tiers) Allows for Personalized Channel Programs

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group If you checked out my previous article on evaluating your current programs and mapping them against your business goals, you’ll inevitably have lot of information (and ideas) about how to change your programs for the better. Let’s get a little more tactical and cover how to […]

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Private Equity Firms Continue To Bet On Growth Of Partner Ecosystem Management Solutions

Private equity firms continue to make significant investments ecosystem management solutions providers. Early this month, Channext, a Software-as-a-Service platform that supports online connections between vendors and business partners, announced that it has raised €4.5M ($4.42M) in a Series A round of funding led by Holland Capital, who invested together with the Graduate Entrepreneur Fund and current investors. WorkSpan, […]

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Are Your Channel Program Tiering And Levels Still Relevant?

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group “Is tiering still relevant for my channel? Is it the strongest approach for my audience or are there better options I should be considering?” These questions are coming up regularly and are especially important to consider for channel leaders who are looking to build the best […]

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