Channel Marketer Report

Channel Relationships

Channel Program At Nextiva Designed To Align With Individual Partner GTM Motions

Nextiva, a cloud communications company, has unveiled a new partner program designed to support partners’ preferred growth models. The program, NextivaONE, is built for partners of all types, allowing them to keep pace with the rapidly changing UCaaS and CCaaS markets while expanding their service portfolios and building their revenue streams with Nextiva solutions. “Every […]

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Blackpoint Cyber Hires Gassman As Director Of Channel Engagement

Blackpoint Cyber, a technology-focused cybersecurity company, has appointed Christine Gassman as Director of Channel Engagement to lead and expand the company’s managed service provider (MSP) channel strategy and upcoming partner program. Most recently, Gassman was Director of Global Channel Engagement at Armor Cloud Security, a global cloud security company for MSPs. In her 15-year career, Gassman […]

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New Partner Program At Digitate Seeks To Boost Net-New Customers Sales By 50%

Digitate, a provider of autonomous enterprise software for IT and business operations, has launched a new channel program to help partners uncover new revenue opportunities. The Elevate Partner Program enables accredited partners to rapidly onboard and leverage Digitate’s tools, systems, support, and knowledge to drive market opportunity and profitability. Digitate is targeting unprecedented channel growth […]

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Automation Gives You Time To Build Strategic Relationships With Partners

By Gary Sabin, Vice President of Product Management at Impartner We’ve been saying it for two years now. These are unprecedented times. And it seems like each day or week gets more and more unprecedented. Because companies have focused so much on remote work over these past two years, the digital transformation has leaped forward […]

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Gradient Cyber Backs Partner Push For Incremental Demand, Lead Generation

Gradient Cyber, a provider of Security Operations as a Service (SOCaaS), announced a new channel partner program to enable resellers and referral partners, distributors, and Managed Service Providers (MSPs) / Managed Security Service Providers (MSSPs) to deliver 24/7 Extended Detection and Response (XDR) services to customers. The program, called the Gradient Cyber Pinnacle Partner Program, […]

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Channelnomics Adds ZINFI Technologies To Its Strategic Partner Alliance

Channelnomics, a business strategy and research firm, has added ZINFI Technologies, a provider of unified channel management solutions, to its Strategic Partnership Alliance. In addition to ZINFI, the alliance includes Model N, a cloud revenue management solutions provider, and Impartner, a channel management platform and partner relationship management (PRM) provider. The global strategic partnership between ZINFI Technologies […]

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Dropsuite Strives To Upgrade Channel Experience With New Partner Portal

Dropsuite, a cloud data backup and archiving platform, has launched a new partner portal to support partners globally and provide additional capabilities to its global network of IT solution providers, especially managed service providers (MSPs). The portal will enable partners’ visibility to all their customers under a single pane of glass, greatly enhancing their productivity […]

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Business Leaders Virtually Unanimous In Forecast That Partner-Attributed Revenue Will Rise

B2B executives are nearly unanimous in their expectation that indirect sales and marketing programs will drive more revenue in 2022. According to the results of the second annual “Channel/Partner Marketing Benchmark Survey” conducted by Channel Marketer Report and Demand Gen Report, fully 96% of respondents expect to increase revenue directly attributed to their partner ecosystems […]

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CRN Parent, The Channel Company, Acquires bChannels, A Global Partner Marketing Firm

bChannels, a global channel marketing company, has been acquired by The Channel Company, the parent of CRN. The deal expands The Channel Company’s digital marketing services, adding 150 employees focused on digital marketing services in the United Kingdom, Spain, Malaysia, U.S. and Australia. bChannels maintains a database of 660,000 partners in 208 countries, and supports […]

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Dell’s Cheryl Cook: How An Accelerated Transition To Digital Marketing With Partners Is Driving Record Sales

It didn’t take a pandemic to compel Dell Technologies to transition its channel marketing program to a digital model. At least a year before Covid-19 rendered popular partner marketing motions – especially in-person events – virtually impossible to implement, Dell had begun to expand its menu of partner-focused digital demand gen practices. Without a doubt, […]

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