Demand Generation
Enabling Partners To Promote Their Certifications/Training Can Boost B2B Buyer Confidence
Channel marketers who are not helping their partners promote hard-earned trainings and certifications may be missing a great opportunity to help them boost their business. According to a recent Enterprise Strategy Group (ESG) survey of more than 750 AWS Partner decision makers, participating in AWS Training and Certification programs puts them in a more competitive […]
Plannuh, A Marketing Optimization Platform, Launches Partner Community To Engage Broad Client Base
Plannuh, a provider of an application for proving and improving the business value of marketing, has launched the Plannuh Market Partner Community to bring together the knowledge and technology that help marketers reach strategic and operational marketing excellence. “We have channel in our DNA,” Peter Mahoney, founder and chief executive officer of Plannuh, told CMR. […]
At B2BMX, Channel Experts Offer Strategies To Address Modern Partner Ecosystems And Marketplaces; Shore Up Program Basics
While many channel professionals still need to up their game on partner program basics, the ongoing evolution of the B2B buyer’s journey and growing client demand for holistic, needs-based solutions are requiring companies to rethink their go-to-market motions. That was the combined take-away from the channel agenda at last month’s B2B Marketing Exchange that stressed […]
Cyberpion Enables Partners To Advise Clients Of Vulnerabilities, Recommend Remedies
Cyberpion, a cybersecurity firm specializing in discovering and protecting online ecosystems, is offering partners a strategy of identifying and presenting vulnerabilities of clients and potential customers. Leveraging the company’s platform, partners can easily and proactively identify vulnerabilities in customers’ hyperconnected IT infrastructures before they are exploited by attackers. In addition, the platform enables partner to […]
Demand Gen Pros Need To Focus More Attention On B2B Marketplaces
As more B2B buyers’ journeys are including side-trips through digital marketplaces, demand gen professionals should be taking steps to engage customers and prospects in them. “Organizations will need to quickly figure out what will influence conversions and purchases in this emerging space,” stressed a recent ForresterNow article, Marketers: Make Sure B2B Marketplaces Are On Your […]
Influencer Channels: Maximize Your Brand Visibility & Lead Generation
Creating an influencer channel made of affinity partners, advocates, ambassadors and thought leaders is critical to success in 2020, and the program will need to be personalized to serve these early digital influencers. Check out this report and discover: The power of influencer marketing in the B2B space; How to start assembling your influencer channel; […]
How Channel Marketers Must Navigate Today’s New Normal
By Meaghan Sullivan, Head of General Business and Global Partner Marketing, SAP While it might be a stretch to say we’ve “settled” into a new normal, many U.S. businesses have adapted over the past few months to acclimate to the challenges posed by today’s environment. As marketers, we’ve adjusted our strategy to connect with clients […]
Okta Strives To Boost Partners’ Digital Marketing Capabilities With New Marketing Hub
At the end of March, Okta, an independent provider of identity solutions for the enterprise, announced major updates and additions to its Okta Partner Connect program. “Our ecosystem continues to expand globally, through new strategic initiatives and an enhanced focus on distribution,” said Patrick McCue, Okta’s Senior Vice President of Worldwide Partnerships, in a press release. “We […]
Latest ZINFI Platform Supports Fully Automated, Attribution-Driven TCMA Capabilities
ZINFI Technologies, a unified channel management (UCM) solutions provider, has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing automation (TCMA) solutions. Campaign canvass—an advanced multi-touch, drag-and-drop campaign creation tool — allows organizations selling through the channel to […]
Citrix Kickstart Program Boosts Ready-To-Market Partners’ Demand Gen Efforts
At the SiriusDecisions Summit earlier this year, the Citrix Partner Kickstart initiative was selected as a Channel Marketing Program of the Year. Citrix, a digital workspace platform supplier, launched the comprehensive program in 2018 to help partners generate demand and accelerate opportunities by providing them with marketing and enablement resources and training and support for […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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