Channel Marketer Report

Demand Generation

GoTo Offers Partners Concierge Marketing Service To Generate Actionable Leads

GoTo, an all-in-one business communications and IT support platform, is striving to elevate the partner experience with its new Partner Concierge Program. Offering tailored digital marketing campaigns, co-branded and targeted based on a partner’s unique audience, the program is designed to maximize visibility with prospective customers and bring in new qualified leads. In addition to […]

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Investments In Channel Marketing Programs To Climb As Satisfaction In Their Performance Rises

A third study by Foundry, an IDG company, has determined that channel leaders are increasingly satisfied with the performance of their partner marketing program. Since its last Partner Marketing Study in 2019, Foundry noted that the number of respondents who said their partner marketing program provides great or some value has climbed from 83% to […]

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Everything Blockchain Launches First Channel Program To Market New Data Protection Solution

Everything Blockchain (EBI), through its subsidiary Vengar Technologies, has launched a channel program to deliver its data protection solution, EB Control, for small and midsized businesses that need to share proprietary and sensitive information. Not quite a year old, the company’s go-to-market strategy is 100% through the channel, Robert Huffman, Channel Program Director, told CMR. […]

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What’s Working In Content Marketing? Marketers Rely On Relevance, Interactivity & Personalization To Earn Buyers’ Attention

Content marketers are well advised to take a customer-centric approach to crafting materials. According to Demand Gen Report’s “2022 Content Preferences Survey Report,” 49% of respondents said the content must tell a strong story that resonates with their buying committee and 41% said the content should be packed with shareable stats and quick-hitting insights. Furthermore, […]

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To Drive Channel Success, Vade Helps MSPs Boost Their ‘Security-Conscious’ Credentials

In a press release last October, Vade, a provider of AI-based threat detection, user awareness and incident response solutions, celebrated what it called “significant momentum around its channel program” in 2021. Vade’s second quarter was especially strong with the company reporting 60% growth in global channel sales between Q2 2020 and Q2 2021. “We’re excited that we […]

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New Partner Program At Digitate Seeks To Boost Net-New Customers Sales By 50%

Digitate, a provider of autonomous enterprise software for IT and business operations, has launched a new channel program to help partners uncover new revenue opportunities. The Elevate Partner Program enables accredited partners to rapidly onboard and leverage Digitate’s tools, systems, support, and knowledge to drive market opportunity and profitability. Digitate is targeting unprecedented channel growth […]

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Gradient Cyber Backs Partner Push For Incremental Demand, Lead Generation

Gradient Cyber, a provider of Security Operations as a Service (SOCaaS), announced a new channel partner program to enable resellers and referral partners, distributors, and Managed Service Providers (MSPs) / Managed Security Service Providers (MSSPs) to deliver 24/7 Extended Detection and Response (XDR) services to customers. The program, called the Gradient Cyber Pinnacle Partner Program, […]

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Lumen Strives To Boost Partners’ Marketing Capabilities With New Portal

Lumen Technologies, an enterprise technology platform provider, is striving to boost the marketing capabilities of its channel ecosystem with the launch of a new partner portal. Working with an industry-leading channel management platform and PRM provider, Lumen said it has developed a new, customized and easy-to-navigate partner portal that offers its channel partners the resources, sales enablement […]

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SAP To Celebrate New Year With New Digital Campaign Hub

To help its channel partners keep New Year resolutions to be more effective marketers, SAP will be throwing the switch on a new digital marketing campaign hub in 2022. The new tool, which will be fully integrated into SAP’s partner portal, was designed to accommodate partner requests for less friction in the discovery and use […]

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Jen Spencer Tapped As President At SmartBug Media

SmartBug Media, a marketing agency, has promoted Jen Spencer to its newly created role of president. Spencer will oversee all operations, executing on SmartBug’s growth and market expansion strategy, reporting to the company’s CEO, Ryan Malone. In her first full year as SmartBug’s VP of sales and marketing in 2018, Spencer implemented a sales and marketing program […]

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