Demand Generation
To Drive Channel Success, Vade Helps MSPs Boost Their ‘Security-Conscious’ Credentials
In a press release last October, Vade, a provider of AI-based threat detection, user awareness and incident response solutions, celebrated what it called “significant momentum around its channel program” in 2021. Vade’s second quarter was especially strong with the company reporting 60% growth in global channel sales between Q2 2020 and Q2 2021. “We’re excited that we […]
New Partner Program At Digitate Seeks To Boost Net-New Customers Sales By 50%
Digitate, a provider of autonomous enterprise software for IT and business operations, has launched a new channel program to help partners uncover new revenue opportunities. The Elevate Partner Program enables accredited partners to rapidly onboard and leverage Digitate’s tools, systems, support, and knowledge to drive market opportunity and profitability. Digitate is targeting unprecedented channel growth […]
Gradient Cyber Backs Partner Push For Incremental Demand, Lead Generation
Gradient Cyber, a provider of Security Operations as a Service (SOCaaS), announced a new channel partner program to enable resellers and referral partners, distributors, and Managed Service Providers (MSPs) / Managed Security Service Providers (MSSPs) to deliver 24/7 Extended Detection and Response (XDR) services to customers. The program, called the Gradient Cyber Pinnacle Partner Program, […]
Lumen Strives To Boost Partners’ Marketing Capabilities With New Portal
Lumen Technologies, an enterprise technology platform provider, is striving to boost the marketing capabilities of its channel ecosystem with the launch of a new partner portal. Working with an industry-leading channel management platform and PRM provider, Lumen said it has developed a new, customized and easy-to-navigate partner portal that offers its channel partners the resources, sales enablement […]
SAP To Celebrate New Year With New Digital Campaign Hub
To help its channel partners keep New Year resolutions to be more effective marketers, SAP will be throwing the switch on a new digital marketing campaign hub in 2022. The new tool, which will be fully integrated into SAP’s partner portal, was designed to accommodate partner requests for less friction in the discovery and use […]
Jen Spencer Tapped As President At SmartBug Media
SmartBug Media, a marketing agency, has promoted Jen Spencer to its newly created role of president. Spencer will oversee all operations, executing on SmartBug’s growth and market expansion strategy, reporting to the company’s CEO, Ryan Malone. In her first full year as SmartBug’s VP of sales and marketing in 2018, Spencer implemented a sales and marketing program […]
Enabling Partners To Promote Their Certifications/Training Can Boost B2B Buyer Confidence
Channel marketers who are not helping their partners promote hard-earned trainings and certifications may be missing a great opportunity to help them boost their business. According to a recent Enterprise Strategy Group (ESG) survey of more than 750 AWS Partner decision makers, participating in AWS Training and Certification programs puts them in a more competitive […]
Plannuh, A Marketing Optimization Platform, Launches Partner Community To Engage Broad Client Base
Plannuh, a provider of an application for proving and improving the business value of marketing, has launched the Plannuh Market Partner Community to bring together the knowledge and technology that help marketers reach strategic and operational marketing excellence. “We have channel in our DNA,” Peter Mahoney, founder and chief executive officer of Plannuh, told CMR. […]
At B2BMX, Channel Experts Offer Strategies To Address Modern Partner Ecosystems And Marketplaces; Shore Up Program Basics
While many channel professionals still need to up their game on partner program basics, the ongoing evolution of the B2B buyer’s journey and growing client demand for holistic, needs-based solutions are requiring companies to rethink their go-to-market motions. That was the combined take-away from the channel agenda at last month’s B2B Marketing Exchange that stressed […]
Cyberpion Enables Partners To Advise Clients Of Vulnerabilities, Recommend Remedies
Cyberpion, a cybersecurity firm specializing in discovering and protecting online ecosystems, is offering partners a strategy of identifying and presenting vulnerabilities of clients and potential customers. Leveraging the company’s platform, partners can easily and proactively identify vulnerabilities in customers’ hyperconnected IT infrastructures before they are exploited by attackers. In addition, the platform enables partner to […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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