Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has received $70 million in funding. The investment will help accelerate Zift’s go-to-market strategy, continue expansion into international markets, and further support the company’s growth. Founded in 2006, Zift Solutions’ ZiftONE software delivers a comprehensive, modern platform that aligns channel […]
Impartner, a channel management platform and partner relationship management (PRM) provider, has partnered with iPaaS providers such as Syncari, Tray.io and others to facilitate connections in a company’s ecosystem and eliminate inaccurate partner data. While Impartner has been longstanding integrated partners with Microsoft Dynamics 365 and Salesforce, the new integrations bridge the gap between a […]
When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, attendees will have ample opportunity to discover why enabling an expanded partner ecosystem is critical to driving demand and revenue. With B2B buyers spending less time interacting with a sales representative and more time making purchases digitally, […]
Canalys, a provider of market analysis and partner events for the channel ecosystem, will host a channel partner event in North America next November. The Canalys Forum North America, which builds on 15 years of events in APAC, EMEA and LATAM, will be an aspirational event designed with partners at its core and celebrating the opportunities ahead, […]
Forrester is advising B2B leaders to prudently explore opportunities that partner ecosystem programs may represent. In its Routes-To-Market Survey 2022, Forrester reported that 67% of B2B channel and partner ecosystem leaders said that orchestration of partner ecosystems is either very important or absolutely essential to their organization. But before making significant changes or investments to […]
Storj, an enterprise-grade, globally distributed cloud object storage provider, has launched a new partner portal. The one-stop shop for partner resources, enables resellers and system integrators to register deals, access Storj materials and training courses, and receive customizable alerts for new products and programs. In its pursuit of a channel-led sales strategy, Storj reported at […]
Impartner, a channel management platform and partner relationship management (PRM) provider, has announced a new capability that creates code-free data customization of its solution. Impartner Custom Objects reduces weeks of PRM customization to a few clicks accelerating its customers’ ability to address their unique channel business cases. Custom Objects provides the partner channel with the […]
The somewhat under-the-radar role of partner operations manager can have a significant impact on the performance of a company’s channel ecosystem program. According to a new report, The State of Partner Ops and Programs 2022, companies that invest in partner ops staff have stronger ecosystems that drive more revenue and better retain customers. Those with […]
By Gary Sabin, Vice President of Product Management, Impartner We live in an era of partnerships, and the term “partner ecosystem” is becoming increasingly popular. With a cloud and consumption economy in the limelight to facilitate buying journeys, ecosystems are crossing industries, and companies are catching on to the fact that they need to center […]
Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has introduced a package to support channel partner program ecosystems. ZiftONE for Ecosystems includes all of the existing features of the company’s ZiftONE solution, including its through-partner marketing automation suite. The new offering enables partners to effectively interact with a supplier’s […]