Channel Marketer Report

Channel Technology

Zift Solutions Offers Virtual Event Campaign Tool To Integrate Webinar Experience

Zift Solutions, a provider of partner relationship management (PRM) software, has expanded the capabilities of its ZiftONE platform to enable vendors to promote webinars and other virtual events directly through their partners with registration attribution and lead tracking capabilities. The new Virtual Event Campaign function creates standardized and co-brandable event promotions and the ability to […]

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Code Corporation Supports Expansion Of Channel Program With New Partner Portal

Code Corporation, a global provider of barcode scanning and data capture technologies, is enhancing and expanding its Code Alliance partner program to align with and empower its partners’ capabilities and business models. To promote the expanded program and support the segmentation of its partner ecosystem into three separate groups consisting of a Selected Reseller, National […]

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Flexential Expands Channel Partner Marketing Support With New Partner Portal

Flexential, an IT service management company, is launching a new partner portal to provide an enhanced channel experience. The new partner portal will offer deal registration and tracking and provide access to sales, marketing and partner enablement resources. “Since the portal is a centralized platform for partners to interact with Flexential, we invested in a […]

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Influencer Marketing, Standard Practice With B2C Brands, Gains Traction With B2B Companies

As more and more B2B buyers rely on digitally-discovered information well along their shopping journeys, marketers have struggled to make sure their brands are among those to be considered. As Jay McBain, Forrester’s Principal Analyst – Channels, Partnerships & Ecosystems, has commented, unless vendors develop vast ecosystems of industry experts, consultants, influencers, and other thought […]

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Allbound Hires Genesis Lee As VP Of Customer Success

Allbound, a partner relationship management technology provider, has hired Genesis Lee as VP of Customer Success. Lee has led several sales teams, where she managed sales pipelines, established new structures to facilitate growth, and implemented pilot sales programs. She took her sales experience from the residential sector to the tech industry when she joined KORE […]

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Impartner To Evangelize Value Of ‘Delicious’ Channel Programs At Consumer Electronics Show

When the Consumer Electronics Show (CES) convenes in Las Vegas January 5 to 8, Impartner, a leading provider of channel management platform and partner relationship management (PRM) solutions, will be there to make the case for providing partners, distributors and resellers with the “most delicious” channel program At the company’s exhibitor-only Impartner Candy Bar, corporations […]

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Randy Fahrbach Joins SaaSMAX As Head Of Channel Success

Long-time channel leader Randy Fahrbach has joined SaaSMAX, provider of PartnerOptimizer, an AI-powered platform that enables users to quickly identify and recruit best-fit channel partners, as the company’s Head of Channel Success. In his role, Fahrbach will lead the sales team in bringing SaaSMAX’s platform to customers that include growth stage and enterprise B2B tech […]

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Impartner Launches Secure PRM Integration With HubSpot

Impartner, a global provider of  SaaS-based channel management and partner relationship management (PRM) solutions,  announced an integration with HubSpot, the customer relationship management (CRM) platform. Accepted to the HubSpot App Marketplace, the Impartner/HubSpot integration provides a robust, fail-safe data sync that escrows data and can “self heal” if there is an issue in data transmission. The […]

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MarcomCentral Launches Partner Program To Boost Sales Of Digital Asset Management System

MarcomCentral, a brand management solution provider, has launched a new channel program. The program provides resellers and managed service providers (MSP) with a clear path to upgrade their clients’ disparate file storage systems to a modern, cost-effective digital asset management solution (DAM). “MarcomCentral’s partner program expands on our longstanding relationship with service providers and tackles […]

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Channeltivity Joins HubSpot’s App Partner Program

Channeltivity has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) solution. HubSpot, a customer relationship management (CRM) platform, works with App Partners like Channeltivity to help grow its business through extending the product value of its apps, and distributing quality apps through the HubSpsot App Marketplace. Channeltivity’s SaaS […]

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