Channel Marketer Report

Channel Technology

ContentMX Adds Lead Distribution, Co-Selling Capabilities To PartnerOn Platform

ContentMX, a company that serves ecosystems of partners and vendors by providing a regular weekly flow of lead generating content and training materials, has added lead distribution and co-selling to PartnerOn, its integrated partner marketing and engagement ecosystem. Qualified partner companies receive PartnerOn services for no cost, including a wide range of new content sponsored […]

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Plannuh, A Marketing Management Solution Provider, Acquired By Financial Performance Software Maker

Plannuh, a cloud platform for marketing performance management, has been acquired by Planful. A financial performance management cloud software provider, Planful now enables seamless collaboration between finance and marketing teams, and other business users. With their expanded platform, Planful and Plannuh enable CFOs and CMO’s to drive more opportunities for business growth across the organization. […]

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ZINFI Updates Channel Management Platform With Affiliate Marketing Management Solutions

ZINFI Technologies, a through-channel marketing automation and partner relationship management solutions provider, has launched a set of affiliate marketing management (AMM) solutions as a part of its unified channel management platform. The newly released AMM capabilities will allow companies to promote their brands and drive referral and lead generation for their products and services via […]

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To Build Brand Awareness Through Influencers, Allow Them To Be Authentic To Earn Buyers’ Trust

A research report on the rapidly evolving brand-influencer dynamic shows the disparity and alignment of perceptions of marketers and influencers. The report, Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel, found that 75% of marketers leverage influencers for brand awareness and 73% for brand engagement. Influencers, almost 60% of them, said […]

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Larry Walsh At B2BSMX: The Channel Is A Recession Insulator, An Inoculator

If indeed the economy is in a recession or slipping into one, companies would be well-advised to lean into their channel partner programs. At the B2B Sales & Marketing Exchange held in Boston earlier this month, Larry Walsh, CEO and Chief Analyst at Channelnomics, a business strategy firm, told a packed room that “the thing […]

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Expanding Channels Ecosystem Landscape Generates $3.9 Billion In Sales

The number of companies offering solutions that enable brands to more effectively manage their channel ecosystems continues to grow. In its first Channels Ecosystem Landscape report, Canalys, an independent analyst company, lists 223 different companies with combined annual sales of $3.9 billion. The market for channel ecosystem enabling products is expected to continue to rise, […]

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Tackle.io Partners With Microsoft To Support ISV Sales In Azure, AppSource Storefronts

Tackle.io, a software company offering solution providers a platform to remove friction in the B2B software buying and selling process, has entered a strategic partnership with Microsoft. The company will support independent software vendors (ISVs) scale revenue through the Microsoft commercial marketplace, which includes the storefronts Azure Marketplace and Microsoft AppSource. With Tackle’s no code […]

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TrackStreet Adds Portal Product To Authorized Partner And Resale Policy Platform

TrackStreet, a MAP Policy, UPP, authorized partner, and resale policy platform, has launched a partner portal product, a self-service online platform that automates building and managing reseller partner relationships. The solution is described as central hub where vendors can communicate with their resale partners. The portal’s electronic workflow facilitates the registration of new resale partners […]

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B2BSMX To Explore Go-To-Market Potential Of Channel Partner Programs

The B2B Sales & Marketing Exchange (B2BSMX) returns to the Encore Boston Harbor, August 8-10. The event, co-hosted by sponsored by Demand Gen Report and Channel Marketer Report, features a full agenda of keynotes, breakout sessions and workshops addressing the new roles and changing processes B2B sales and marketing teams need to master to address […]

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Zift Solutions Launches Integration Between ZiftONE and Microsoft Dynamics 365

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, announced a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for partner programs. By eliminating the tracking of data in multiple platforms, companies with channel partner programs will now be able to manage data seamlessly between ZiftONE […]

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