Channel Marketer Report

Marketing Planning

Broadvoice Names Lauri Martinez As Vice President of Channel Marketing

Broadvoice, a provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, announced the appointment of technology channel marketing veteran Lauri Martinez as Vice President of Channel Marketing. Martinez brings more than 20 years of B2B marketing experience to Broadvoice, where she will work to ensure that Broadvoice’s partner program aligns with […]

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Engagement Matters In How EPOS Tiers Partners In New Channel Program

EPOS, an audio technology company, has launched a new channel program that is tiered by revenue and engagement level to ensure optimal support of the individual partner’s key competencies, as well as its needs and growth potential. The EPOS AMPLIFY program is enabled with a portal that is a go-to destination for necessary resources. In […]

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At B2BMX, Channel Experts Offer Strategies To Address Modern Partner Ecosystems And Marketplaces; Shore Up Program Basics

While many channel professionals still need to up their game on partner program basics, the ongoing evolution of the B2B buyer’s journey and growing client demand for holistic, needs-based solutions are requiring companies to rethink their go-to-market motions. That was the combined take-away from the channel agenda at last month’s B2B Marketing Exchange that stressed […]

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Channel Experts To Explore Expanding Partner Ecosystems, Marketplaces During B2B Marketing Exchange

Channel professionals will be offered expert advice on how to push the envelope of their partner programs to succeed in expanding ecosystems during the B2B Marketing Exchange (B2BMX) digital experience. The online event, scheduled for February 22-24, is standing in for the in-person conference, hosted annually by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR). The […]

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Demand Gen Pros Need To Focus More Attention On B2B Marketplaces

As more B2B buyers’ journeys are including side-trips through digital marketplaces, demand gen professionals should be taking steps to engage customers and prospects in them. “Organizations will need to quickly figure out what will influence conversions and purchases in this emerging space,” stressed a recent ForresterNow article, Marketers: Make Sure B2B Marketplaces Are On Your […]

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The 2112 Group Rebrands As Channelnomics; Expands Brainstorm Program

The 2112 Group is rebranding as Channelnomics, a name that reflects the organization’s mission to provide companies with research, guidance, and support in the development and management of dynamic routes to market. For the past 10 years, 2112 and Channelnomics operated in parallel under 2112 Enterprises LLC. Channelnomics was the company’s media business, which provided […]

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Channel Leaders Tap Hyper-Personalization As Strategy For Future Of Partner Marketing To Drive Prioritized Partners

While channel leaders often express some frustration about not being able to break the 80/20 barrier, a white paper by Channel Impact, a channel focused consulting firm and services agency, suggests that vendors will continue to focus their attention on their top performing partners and those showing the most potential for the future  But now, […]

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Pro-Vigil Launches Portal-Supported Partner Program To Boost Commercial Dealer Sales

Pro-Vigil, a provider of remote video monitoring and crime deterrence solutions, has launched a new partner program to enable organizations such as commercial security dealers to leverage the company’s remote video monitoring service to grow their businesses with recurring monthly revenue. The program also helps partners build stronger customer relationships, develop long-term contracts, and diversify […]

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PowerChord Expands TCMA Platform Features, Offers New Consulting Service

PowerChord, a through-channel marketing automation supplier, is launching new platform features and digital marketing services. The company’s platform is used by brands and their dealers to rapidly deploy branded website experiences at scale and disseminate omnichannel digital marketing campaigns. PowerChord is piloting new visualization for its platform enabling brands to see highly engaging and easily […]

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