Channel Marketer Report

Marketing Planning

Channel Partners Split On Plans For Marketing Budgets In 2023

Slightly more than half of the channel partners responding to a “quick poll” by Candefero, an exclusive on-line community for the IT channel, are planning to increase their marketing budgets in 2023. But while 24% of the respondents said they will keep their marketing budgets at the same level, the remaining quarter of the respondents […]

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Investments In Channel Marketing Programs To Climb As Satisfaction In Their Performance Rises

A third study by Foundry, an IDG company, has determined that channel leaders are increasingly satisfied with the performance of their partner marketing program. Since its last Partner Marketing Study in 2019, Foundry noted that the number of respondents who said their partner marketing program provides great or some value has climbed from 83% to […]

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The Channel Company Acquires Lauchlan, A Marketing Agency, To Expand Services Offering

Lauchlan, a global marketing agency noted for its channel partner concierge services among other offerings, has been acquired by The Channel Company. The strategic acquisition by The Channel Company, a global provider of news, insights, strategy, and events for the technology industry, expands its marketing agency services capabilities. Lauchlan’s channel-focused marketing services, including campaign creation, […]

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CyberArk Boost Channel Program To Help Companies Recognize Their ‘Cybersecurity Debt’

CyberArk, an identity security solution provider, is making substantial enhancements to its channel partner program, investing in new ways to enhance collaboration and program efficiency, while continuing to improve the overall partner experience. With 79% of organizations saying they prioritized maintaining business operations over ensuring robust cybersecurity in the last 12 months, CyberArk partners have significant potential to expand […]

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Impartner Adds Business Planning Tool To PRM Solution

Impartner, a SaaS-based channel management and partner relationship management (PRM) technology provider, has added a business planning tool to its solution. Impartner Business Planning supports increased collaboration, transparency, and automation to help companies create business plans with all segments of partners. Integrating with most CRM systems, Impartner Business Planning allows channel managers to drag and drop […]

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Plannuh, A Marketing Management Solution Provider, Acquired By Financial Performance Software Maker

Plannuh, a cloud platform for marketing performance management, has been acquired by Planful. A financial performance management cloud software provider, Planful now enables seamless collaboration between finance and marketing teams, and other business users. With their expanded platform, Planful and Plannuh enable CFOs and CMO’s to drive more opportunities for business growth across the organization. […]

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Aqua Security Strives For Simplicity With Enhanced Partner Program And Portal

Aqua Security, a pure-play cloud native security provider, is making significant investments to help partners accelerate their customers’ digital transformations and support their move into the new era of DevSecOps and cloud native applications. Over the past six months, Aqua has doubled its channel and ecosystem teams and has grown its supporting cross-functional team members. […]

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Offering Ample Marketing Support, Verint Strives To Accelerate Partner Growth

Verint, a customer engagement solution provider, unveiled a newly designed channel program to make it easier and faster for partners to accelerate growth, expand portfolios and differentiate in the market. Enhancements to the program include: New, personalized workshops to ensure partners have everything needed to go to market including a clear engagement framework of how to […]

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Infinidat Rolls Out Updated Partner Portal To Accelerate Storage-As-A-Service Sales

Infinidat, a provider of enterprise storage solutions, has enhanced its channel program to advance its position in partnering, supporting and co-selling with channel partners. To accelerate adoption of storage-as-a-service (STaaS) and significantly enhance partner sales enablement, the company will roll out a new global version of its partner portal in July, rebuilt from the ground […]

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BlackBerry Backs MSSPs With Comprehensive SMB-Targeted Sales & Marketing Support

BlackBerry Limited has today announced a number of enhancements to the BlackBerry Partner Program to help Managed Security Service Providers (MSSPs) capture the exploding demand among small and medium-sized businesses (SMBs) for managed extended detection and response (XDR) services. The size of the market for products like BlackBerry’s CylanceGUARD, CylancePERSONA, and CylanceGATEWAY is expected to grow from $22.45 […]

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