Channel Marketer Report

Channel Marketing

Redis Enhances Channel Program To Grow Pipeline With Strategic Partners

Redis, a leading real-time data platform provider, has enhanced its global partner program to enable its growing ecosystem of consultancies and distributors to build, deploy, and run real-time applications with Redis Enterprise. The evolution and growth of the Redis Partner Program is central to the company’s strategy of enabling companies to have the resources and […]

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Zift Solutions Receives $70 Million In Funding To Support Company Growth, International Expansion

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has received $70 million in funding. The investment will help accelerate Zift’s go-to-market strategy, continue expansion into international markets, and further support the company’s growth. Founded in 2006, Zift Solutions’ ZiftONE software delivers a comprehensive, modern platform that aligns channel […]

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Forrester Introduces Service To Help B2B Firms Design, Develop, And Optimize Partner Ecosystem Marketing

Forrester has introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, nearly half of B2B channel and ecosystem leaders expected annual […]

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Robocorp Enhances Channel Program With New Partner Portal

Robocorp, a Gen2 robotic process automation (RPA) provider, unveiled an enhanced partner program to better support partners and service providers selling and delivering Gen2 RPA projects. The partner program includes a new partner portal and partner tier system. Further, Robocorp has included updates to the pricing model and RPA MSP (Managed Services), and has modified […]

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Cisco Amplifies To-Customer Marketing To Drive SMB Accounts To Partner Network

If any B2B buyers at small or medium businesses have yet to discover that a Cisco channel partner is their best source for the company’s products and solutions, it’s likely they’ll be getting the message soon. Since Cisco assigned its channel team with all sales to SMB accounts last Spring, the company has amped up […]

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B2BMX Workshop To Offer Insights On Developing Referral Partner Program

Referral partner programs are becoming increasingly popular among B2B brands. In the last year, companies such as Electric, Blaze and Sovos expanded their channel program to include referral partners or enhanced existing initiatives. At the B2B Marketing Exchange (B2BMX), which will be held at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, a workshop is […]

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Enhanced Partner Portal Powers IBM’s New Channel Program

IBM has announced a new partner program, IBM Partner Plus, that reimagines how the company engages with its business partners through unprecedented access to IBM resources, incentives, and tailored support to deepen their technical expertise and help speed time to market. The program is designed to fuel growth for new and existing partners, including resellers, […]

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Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event

When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, attendees will have ample opportunity to discover why enabling an expanded partner ecosystem is critical to driving demand and revenue. With B2B buyers spending less time interacting with a sales representative and more time making purchases digitally, […]

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Channel Marketing Trends: Taking Stock And Looking To 2023

By Daniel Nissan, Founder and CEO, StructuredWeb It’s no secret: 2022 presented a rocky path for businesses. Many challenges to marketing and sales have cropped up — some expected, some surprising. But there’s good news: Those challenges make channel marketing more valuable than ever. Plus, channels are growing and ripe for business. Let’s review the […]

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Canalys To Celebrate Partner Ecosystems At North American Forum In November 2023

Canalys, a provider of market analysis and partner events for the channel ecosystem, will host a channel partner event in North America next November. The Canalys Forum North America, which builds on 15 years of events in APAC, EMEA and LATAM, will be an aspirational event designed with partners at its core and celebrating the opportunities ahead, […]

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