Channel Marketing
Reveal, An Account Mapping Platform, Acquires PartnerHacker
Reveal, an account mapping platform, has acquired PartnerHacker, a media platform focused on the partnership ecosystem. The acquisition is a major milestone in Reveal’s Nearbound initiative, the company said in a press release. Nearbound is a program that emphasizes identifying overlapping accounts with partners, building partner data into sales motions, and harnessing trust within an […]
To Optimize Channel Demand Gen Programs, Incent Your Partners’ Marketing Associate
By Claudio Ayub, SVP – Technology, Media, Telecom (TMT) Practice, 360insights A long-ignored or certainly under-appreciated associate at many partner organizations should be getting a lot more attention from vendors. As more companies strive to shift greater responsibility for lead generation to their channel ecosystems, it’s critical that they better engage the people who will […]
Partner Portal Powers Newly Launched Skyhigh Security Channel Program
Skyhigh Security, a cloud-native security solutions vendor, has launched a new global program that provides its partner community, including value-added resellers, strategic integrators and managed service providers, with easier access to incentives, tools and information. Powered by a new partner portal, the program represents a major investment in the success of its partners, and their […]
FluentStream’s Enhanced Channel Program, Commission Buyout Incentive Boosts Partner Ecosystem Expansion
FluentStream, a unified communications-as-a-service (UCaaS) provider for small and midsize organizations, reported significant gains in its partner ecosystem in 2022. Offering an enhanced partner program and an innovative buyout incentive, the company boosted its roster of channel partners by 235%. In the past two years, the company increased its customer base by 78%. In 2022, […]
Turntide Engages Partners To Promote Sustainability Solutions To Commercial Real Estate Companies
Turntide Technologies, developer of electrification and sustainable operations technologies, has launched its first official global channel partner program. As sustainability and energy savings shoot up the corporate priority list, businesses are increasingly focused on creating and preserving value for buildings while avoiding the risks associated with doing nothing,” said Carl Burrow, Chief Revenue Officer, Turntide […]
Aryaka Invites Distributor-Nominated Partners To Join Support-Laden Elite Sellers Program
Aryaka, a provider of unified SASE and SD-WAN solutions, has launched an elite seller program within its Aryaka Accelerate Global Partner program. The new program, Aryaka THROTTLE, will be available to five partners nominated by each of the company’s technology services distributors (TSD). The Aryaka Accelerate Global Partner Program was created to redefine and simplify the company’s […]
Kaseya Expands Global Partner Program Reaffirming Commitment To Channel
Kaseya, a leading global provider of unified IT management and security software for managed service providers, small to mid-size business and mid-market enterprises has increased its investment in channel partners with the expansion of the Kaseya + Datto Global Partner Program. Since the Datto acquisition, the company has been building on its highly successful Global […]
Redis Enhances Channel Program To Grow Pipeline With Strategic Partners
Redis, a leading real-time data platform provider, has enhanced its global partner program to enable its growing ecosystem of consultancies and distributors to build, deploy, and run real-time applications with Redis Enterprise. The evolution and growth of the Redis Partner Program is central to the company’s strategy of enabling companies to have the resources and […]
Zift Solutions Receives $70 Million In Funding To Support Company Growth, International Expansion
Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has received $70 million in funding. The investment will help accelerate Zift’s go-to-market strategy, continue expansion into international markets, and further support the company’s growth. Founded in 2006, Zift Solutions’ ZiftONE software delivers a comprehensive, modern platform that aligns channel […]
Forrester Introduces Service To Help B2B Firms Design, Develop, And Optimize Partner Ecosystem Marketing
Forrester has introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, nearly half of B2B channel and ecosystem leaders expected annual […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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