Channel Marketer Report

Channel Marketing

To Ensure MDF Remainders Aren’t Left On Table, Encourage/Enable Compact Digital Projects

The fact that the channel-focused digital publication CRN continues to ask in its annual partner program survey what percentage of MDF/co-op goes unspent on a quarterly basis is a good indication that many partners continue to leave money on the table. A spot check of responses to the 2020 Partner Program Guide revealed that a […]

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E2open Goes Public Via SPAC

E2open, a provider of supply chain and channel management software, and CC Neuberger Principal Holdings I, a special purpose acquisition company, have completed their business combination. The common stock of the combined company is traded under the symbol “ETWO” on the New York Stock Exchange. Michael Farlekas, who has served as CEO of the Company since […]

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Cyberpion Enables Partners To Advise Clients Of Vulnerabilities, Recommend Remedies

Cyberpion, a cybersecurity firm specializing in discovering and protecting online ecosystems, is offering partners a strategy of identifying and presenting vulnerabilities of clients and potential customers. Leveraging the company’s platform, partners can easily and proactively identify vulnerabilities in customers’ hyperconnected IT infrastructures before they are exploited by attackers. In addition, the platform enables partner to […]

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Channel Experts To Explore Expanding Partner Ecosystems, Marketplaces During B2B Marketing Exchange

Channel professionals will be offered expert advice on how to push the envelope of their partner programs to succeed in expanding ecosystems during the B2B Marketing Exchange (B2BMX) digital experience. The online event, scheduled for February 22-24, is standing in for the in-person conference, hosted annually by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR). The […]

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Demand Gen Pros Need To Focus More Attention On B2B Marketplaces

As more B2B buyers’ journeys are including side-trips through digital marketplaces, demand gen professionals should be taking steps to engage customers and prospects in them. “Organizations will need to quickly figure out what will influence conversions and purchases in this emerging space,” stressed a recent ForresterNow article, Marketers: Make Sure B2B Marketplaces Are On Your […]

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To Optimize Channel Programs, Prioritize Partner Recruitment

By Alan Feldman, Director of Business Development, and Michael Auer, Growth Marketing Director, Winn Technology Group With the ever-changing landscape of sales for products or services, the need to optimize and grow your channel ecosystem continues to be more critical.  From many years of working in this arena in the technology sector, and seeing some […]

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Akamai Technologies Expands Support For Channel Partners’ Different Go-To-Market Strategies

Akamai Technologies, a provider of an intelligent edge platform for securing and delivering digital experiences, has launched a new program that significantly expands and supports channel partners’ ability to deliver high-value services to their customers. The new Akamai Partner Program builds upon and expands the company’s existing channel partner program, providing greater flexibility, support, and financial incentives. […]

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Expanded Channel Stack Offers Bigger Tool Box For Partner Program Professionals

The channel software stack continued to grow in 2020. According to an annual review by Jay McBain, Forrester’s Principal Analyst, Channel Partnerships & Alliances, 183 companies offer channel program supporting solutions. McBain’s survey listed 159 companies at the end of 2019. As 2018 came to a close, 106 solution providers were identified. Last year, companies […]

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Expanding Channel Ecosystems Need To Tighten Focus On Customers

A 3D virtual summit hosted just before this past holiday season by Impartner, a channel management platform provider, offered a compelling look at more than the future of how people might meet. Presentations by Forrester’s Principal Analyst, Channels Partnerships and Ecosystems Jay McBain, and Maria Chien, VP, Practice Leader, Channel Marketing Strategies, examined the trends that […]

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The 2112 Group Rebrands As Channelnomics; Expands Brainstorm Program

The 2112 Group is rebranding as Channelnomics, a name that reflects the organization’s mission to provide companies with research, guidance, and support in the development and management of dynamic routes to market. For the past 10 years, 2112 and Channelnomics operated in parallel under 2112 Enterprises LLC. Channelnomics was the company’s media business, which provided […]

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