E-books
Channel Foundations: A Back To Basics Guide for Channel Leaders
The channel didn’t need a pandemic to compel channel leaders re-think how they go to market through and with their partner ecosystems. To successfully cross the paths of business-unit decision makers on their anything-but-Waze-directed buyer’s journey, vendors and their partners have had to become increasingly agile and spontaneous. But to ensure that vendor and partner […]
Is Your Channel Strategy On Autopilot?
There are sure signs when a channel strategy is experiencing autopilot. Things like industry disruption, changing customer expectations, channel confusion or information overload. Are you facing one or — gasp! — more of them? If so, it’s time to give your channel engagement strategy a refresh. This E-book will provide actionable ideas to foster engagement […]
The Ultimate Guide To Points-Based Channel Rewards
The digital transformation of partner businesses requires new skillsets and partner companies that are willing to both adapt and evolve. Digital transformation is disrupting existing channel financial and incentive models, which impact every level of the channel ecosystem. Check out this guide for best practices you can use to make your behavior-based incentive programs more […]
Improving the Channel Experience Across the Customer Life Cycle
Partners often cite the user experience as one of the most critical aspects of their relationships with vendors. If vendors offer partners complex programs, cumbersome processes, and a poorly designed partner portal, they risk leaving them frustrated and unable to contribute to mutual success. This comprehensive e-book from Vistex, a leader in go-to-market solutions, examines […]
Insider’s Guide to Trade Show and Event Management
Of the many resources that vendors and their partners can study to drive a higher ROI out of trade show or event participation, the Insider’s Guide to Trade Show and Event Management is an excellent option. Written by Lisa M. Masiello, CMO and Founder of TECHmarc Labs, a B2B marketing firm, this compact guide is […]
Reinventing Channel Marketing: Chart Out a New Path to Success
The evolution of business-enabling technology has changed the way vendors engage with partners and partners with end-uses. Vendors have had to re-evaluate their approach to channel marketing and adapt new models to attain greater ROI by empowering partners to become effective marketers. This report provides a roadmap of what the channel marketing journey looks like […]
Preparing for GDPR: What Channels Need to Know to Be Ready
Every channel organization is a dynamic and complex machine that is driven by interactions with their prospects, partners, their partners’ contacts, as well as technology to enable these communications. The regulations for these interactions have become more complex with the European Union General Protection Regulation (GDPR). After reading this eBook, you will have a better […]
Points-Based Channel Rewards: What Are The Latest Best Practices?
Points-based incentive programs are one of the most effective ways to drive partner engagement and behavioral change at organizational, team, and/or individual levels. But as vendors recognize the importance of engaging customers at every stage of the sales cycle, best practice organizations are moving away from transaction-based incentives only. To make that transition successfully, it’s […]
Ensuring The Success of Your Channel Incentive Program
Discover The Proven Practices Of Successful Channel Incentive Programs The secret to successful channel incentive programs is a mystery to many. To ensure that your incentives are successfully engaging your partners and ultimately achieving the goals you set, it’s vital to follow a number of proven practices that channel pros swear by every day. When […]
How To: Supercharge Partner Engagement
How To Win Your Partners’ Undivided Attention Keeping partners focused on your brand is getting harder every day. As all of the brands they represent flood their mailboxes with look-at-me messages, program adoption by partners can be as low as 20%, says SiriusDecisions. In this white paper, discover how vendors can be top-of-mind with their […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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