Channel Marketer Report

Incentive Programs

INKY Supports Formal Channel Program With Partner Portal, Dedicated Sales & Tech Resources

INKY Technology Corporation, a next-gen email phishing protection solution provider, has announced the formal launch of its channel partner program for managed security providers (MSPs) and value-added resellers (VARs). The program provides MSPs and VARs with sales incentives, profitable margins, training, and sales and marketing support. Email security and phishing attacks continue to be critical […]

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360insights, Webinfinity Announce Strategic Partnership To Enhance Each Company’s Solutions

360insights, a channel incentives management (CIM) provider, has announced a strategic partnership with Webinfinity, an ecosystem orchestration technology company. 360insights will work with Webinfinity to create an exclusive version of its technology specifically designed to increase ease of use and adoption with its client user community. Additionally, 360insights will tap Webinfinity’s UX/UI technology to bolster […]

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360insights Introduces Industry-Specific Incentive Automation Clouds

360insights, a channel incentives management (CIM) provider, has introduced comprehensive cloud solutions designed to automate incentives management across specific industry sectors including technology, media and telecom (TMT) pharmaceuticals, automotive and manufacturing. The dedicated incentive automation clouds offer brands new tools for embedding smart, personalized and connected experiences anywhere. “Today’s channel go-to-market strategy is all about addressing […]

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Measuring The ROI Of Channel Incentive Programs

By Brian Crockett, Head of Marketing, Vanson Technology Services Will your channel incentive program provide sufficient return on investment (ROI)? While many partner program managers struggle with justifying the financial investment in a channel incentive program, the answer may be easier than you think. Channel incentive programs differ from other channel partner reward programs as […]

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Incentive Solutions Acquires TCMA Solutions And Services Provider OneAffiniti

Incentive Solutions, a channel incentive management technology provider, has acquired through-channel marketing solutions and services vendor OneAffiniti. The acquisition creates a company that can provide seamless channel engagement experience across major product categories. Like other companies, Incentive Solutions is leaning into collaboration and co-innovation to redefine the scope of  offering, increase product portfolio and develop […]

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Harness The Power Of Persuasion: How Influencer Programs Boost Demand, Lead Generation

By Ellen Linkenhoker, Insights & Strategy Leader – Marketing Strategy, ITA Group According to Forrester, 71% of B2B shoppers reach selection at the end of the digital journey — without using traditional sales processes and demos. This means, if you’re a vendor, whether large, medium or small, you may have lost a deal without even […]

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ZINFI Expands PRM Platform With Advanced Partner Onboarding Workflow Automation Capabilities

ZINFI Technologies, a provider of unified channel management, through-channel marketing automation and partner relationship management (PRM) solutions has enhanced its partner onboarding automation capabilities. The updated partner onboarding management module of ZINFI’s PRM platform allows organizations to automate the entire partner onboarding process, guiding partner users through a series of sequential steps and achievement levels. Specific […]

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CloudBolt Rolls Out New Rainmaker Channel Partner Program

CloudBolt Software, an enterprise cloud management solution provider, has rolled out its new Rainmaker channel partner program. Created to better enable channel partners to market and sell its hybrid, multi-cloud solutions, the new program taps into joint marketing initiatives, market development funds, sales performance incentive funds and other incentives for partners to grow pipeline and […]

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Channel Loyalty Fraud: The Dark Side Of Loyalty Programs

By Lincoln Smith, Chief Strategy Officer, HMI Performance Incentives Designing channel incentive programs is a genuine passion of mine. I have been fortunate to work with leading manufacturers and wholesalers to help drive customer loyalty and share-of-wallet spend initiatives. Unfortunately, there can be a dark side to these programs that any good program operator must […]

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Model N, Channel Impact Partner to Help Companies Boost Channel Excellence

Model N, a cloud revenue management solution provider announced a partnership with Channel Impact, a full-service channel specialty firm, to enable technology companies to build, execute and measure a more impactful channel. The arrangement between the two companies will result in a value-added offering to enhance companies’ channel strategies and execution, delivering measurable revenue results. […]

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