Channel Marketer Report

Incentive Programs

Incentive Solutions Acquires TCMA Solutions And Services Provider OneAffiniti

Incentive Solutions, a channel incentive management technology provider, has acquired through-channel marketing solutions and services vendor OneAffiniti. The acquisition creates a company that can provide seamless channel engagement experience across major product categories. Like other companies, Incentive Solutions is leaning into collaboration and co-innovation to redefine the scope of  offering, increase product portfolio and develop […]

Read More

Harness The Power Of Persuasion: How Influencer Programs Boost Demand, Lead Generation

By Ellen Linkenhoker, Insights & Strategy Leader – Marketing Strategy, ITA Group According to Forrester, 71% of B2B shoppers reach selection at the end of the digital journey — without using traditional sales processes and demos. This means, if you’re a vendor, whether large, medium or small, you may have lost a deal without even […]

Read More

ZINFI Expands PRM Platform With Advanced Partner Onboarding Workflow Automation Capabilities

ZINFI Technologies, a provider of unified channel management, through-channel marketing automation and partner relationship management (PRM) solutions has enhanced its partner onboarding automation capabilities. The updated partner onboarding management module of ZINFI’s PRM platform allows organizations to automate the entire partner onboarding process, guiding partner users through a series of sequential steps and achievement levels. Specific […]

Read More

CloudBolt Rolls Out New Rainmaker Channel Partner Program

CloudBolt Software, an enterprise cloud management solution provider, has rolled out its new Rainmaker channel partner program. Created to better enable channel partners to market and sell its hybrid, multi-cloud solutions, the new program taps into joint marketing initiatives, market development funds, sales performance incentive funds and other incentives for partners to grow pipeline and […]

Read More

Channel Loyalty Fraud: The Dark Side Of Loyalty Programs

By Lincoln Smith, Chief Strategy Officer, HMI Performance Incentives Designing channel incentive programs is a genuine passion of mine. I have been fortunate to work with leading manufacturers and wholesalers to help drive customer loyalty and share-of-wallet spend initiatives. Unfortunately, there can be a dark side to these programs that any good program operator must […]

Read More

Model N, Channel Impact Partner to Help Companies Boost Channel Excellence

Model N, a cloud revenue management solution provider announced a partnership with Channel Impact, a full-service channel specialty firm, to enable technology companies to build, execute and measure a more impactful channel. The arrangement between the two companies will result in a value-added offering to enhance companies’ channel strategies and execution, delivering measurable revenue results. […]

Read More

360insights Acquires Channel Incentive Technology Providers Perks WW And CR Worldwide

360insights, a leading channel incentives management (CIM) provider, has acquired Perks WW, a channel incentives program provider. This is the second acquisition of a channel incentives solution provider by 360insights this month. On October 1, the company announced it had acquired the UK-based CR Worldwide. The Perks acquisition further amplifies 360insights’ presence across North America […]

Read More

TCMA And Channel Management Solution Vendors Partner With Incentive Technology Providers

Channel management technology vendors are partnering with incentive program and rebate/MDF management tool providers to offer clients holistic partner program support solutions. Through-channel marketing automation technology (TCMA) vendor BrandMuscle, announced it has formalized a partnership with WorkStride, a sales incentives and rebate management company, to provide a seamless experience for managing the full range of […]

Read More

Intelligent Channel Rebate And Incentive Management: Helping Meet The ‘New Normal’ For Tech Manufacturers

By Chanan Greenberg, SVP and GM of High Tech, Model N Despite the current economic situation, an economic recovery will occur. For B2B high tech companies, it will likely be a gradual recovery that begins late in 2020 and gains speed in the middle of next year. But for now, sales have slowed across many […]

Read More

Check Point Enhances Engage App To Boost Partner Sales Success

Check Point Software Technologies has significantly upgraded an app that was launched to encourage partner reps to perform activities that are proven to drive growth and profitability. The Check Point Engage app has been enhanced to enable market-tested practices drive demand and customer value, report on the them, and be able to reward sales reps […]

Read More