Channel Marketer Report

Social Media

Luxy Thuraisingam, Cisco’s New Head Of Global Partner Marketing, Readies Nimble Team For What’s Next

This past Spring, Cisco Systems named Luxy Thuraisingam as its new Head of Global Partner Marketing. Thuraisingam, who joined Cisco in 2019 as Vice President, Americas Industry & Canada Growth Marketing, brings nearly two decades of marketing experience to her new role. Partners “are being challenged to engage with new and existing customers in new […]

Read More

To Ensure MDF Remainders Aren’t Left On Table, Encourage/Enable Compact Digital Projects

The fact that the channel-focused digital publication CRN continues to ask in its annual partner program survey what percentage of MDF/co-op goes unspent on a quarterly basis is a good indication that many partners continue to leave money on the table. A spot check of responses to the 2020 Partner Program Guide revealed that a […]

Read More

T-Mobile Offers Social On-Demand Capabilities With New Channel Program

T-Mobile has launched its all-new T-Mobile for Business Partner Program. The company, which completed its acquisition of Sprint earlier this year, has combined programs to create a better experience for partners. T-Mobile now offers a secure partner portal with tools and resources including training materials, marketing assets, customer activation capabilities and more. A new Social and […]

Read More

Impartner Completes Acquisition of TIE Kinetix’s Channel Marketing and Demand Gen Business; Names Curran CRO

Impartner, the channel management platform and partner relationship management (PRM) provider, has completed its acquisition of the through channel marketing automation (TCMA) business from TIE Kinetix. The acquisition includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, as well as an exclusive digital marketing transformation program developed and delivered in partnership […]

Read More

HPE Marketing Pro Program Aims To Support Partner Sales Of ‘As-A-Service’ Offerings

Hewlett Packard Enterprise has announced a comprehensive channel marketing program to help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings. The enhanced marketing program was introduced as the company announced new HPE GreenLake cloud services and software. The expanded channel marketing programs and […]

Read More

Impartner Expands Channel Enablement Solution Offering With Acquisition Of TIE Kinetix’s TCMA Business

Impartner, a pure-play partner relationship management (PRM) and channel management platform provider, will acquire the through-channel marketing automation (TCMA) business from partner automation solutions provider TIE Kinetix. With this acquisition, which includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, Impartner will provide a more holistic channel management platform to help companies […]

Read More

Latest ZINFI Platform Supports Fully Automated, Attribution-Driven TCMA Capabilities

ZINFI Technologies, a unified channel management (UCM) solutions provider, has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing automation (TCMA) solutions. Campaign canvass—an advanced multi-touch, drag-and-drop campaign creation tool — allows organizations selling through the channel to […]

Read More

SalesHood, A Sales Enablement Platform Provider, Offers Version To Support Channel Programs

SalesHood, a provider of a sales enablement platform and community, is now offering an onboarding, training, coaching and content tool for partners. The new solution, PartnerHood, allows channel managers to implement a partner enablement strategy that promotes community and supports competition. “With SalesHood, we built a set of enablement automation processes that help companies perform […]

Read More

Impact Introduces Technology To Identify Effective Influencer Partners

Impact, a partnership automation technology provider, is offering a new solution enabling organizations to identify effective influencers, mobile app partners, content creators, premium publishers, and more. The solution allows users to browse and query by key characteristics like channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals. […]

Read More