Video
To Better Engage Marketing-Weary Buyers, Add Video And Interactive Content To Your Mix
As in-person events stay off the table for the rest of the year and social distancing policies remain in effect, marketers are adjusting their mix of materials to more effectively engage B2B buyers. In its 2020 State Of Video & Interactive Content, CMR’s sister publication, Demand Gen Report (DGR), takes a close look at how […]
ChannelChat: Make The Most Of Your Incentive Programs
Incentive programs have been integral to the channel for years. However, vendors still are struggling to boost partner engagement and overall loyalty. During this video podcast, Daniel Hawtof of Blackhawk Engagement Solutions discusses these challenges, and offers a series of best practices to help vendors improve their incentive program design, testing and optimization.
ChannelChat: Making The Cloud Connection In The Channel
The cloud is significantly changing customer expectations and channel revenue models. But how will it impact relationships between vendors and their partners? During this episode of ChannelChat, Ali Din of dinCloud outlines how the entire channel ecosystem can embrace the cloud.
ChannelChat: Personalization Tips & Best Practices In Email Marketing
In the new era of modern marketing, personalization will be key to success, according to Majda Anwar, Engagement Manager at The Pedowitz Group. Although email marketing has been a top tool in marketers’ boxes, it is time they rethink their strategies to better engage today’s multitasking, time-starved buyer. In this episode of ChannelChat, Anwar provides […]
ChannelChat: Gary Griffiths & Patricia Hume of Trapit
The web is flooding with a sea of content, making it more challenging for vendors and their partners to stand out. During this episode of Channel Chat, executives discuss the current state of content marketing, and how organizations can leverage content curation and syndication to maximize engagement and revenue.
ChannelChat: Bob Lamkin, Marketing Advocate
Vendors and their partners still are facing a daunting marketing gap. While vendors have set expectations regarding channel-wide lead generation and sales, partners are struggling to keep pace with these expectations and successfully drive demand across channels. During this episode of ChannelChat, Bob Lamkin, Senior Vice President of Corporate Development at Marketing Advocate, discusses the […]
ChannelChat: Ken Romley, Zift Solutions
A standard practice within channel networks is vendors passing leads off to partners. However, many vendors typically use manual processes, which leads to lost opportunities and sales. In this episode of Channel Chat, Ken Romley, CEO of Zift Solutions, discusses how vendors can address this common pain point, and close the loop on all channel […]
ChannelChat: Eric Nitschke, Launch International
The channel universe is in a constant state of change. As a result, there are a series of debates that have been constant, such as: Is it better to have more partners or fewer quality partners? What are the best tactics to educate and train partners? How can we ensure our entire channel is up-to-speed […]
ChannelChat at RetailNow 2013: Greg Dixon, ScanSource
Distributors play a pivotal role in connecting resellers with the best vendors. In addition, distributors ensure that resellers constantly are educated and in the loop regarding the latest market developments and new business opportunities. During this interview, Greg Dixon CTO of ScanSource shares how the company is helping resellers amp up business results by adding […]
ChannelChat at RetailNow 2013: David Gossman, pcAmerica
While vendors and manufacturers play a key role in advancing the retail industry, it is VARs, solution and service providers, as well as system integrators that help round out these solutions to be truly valuable to businesses today. David Gossman, CEO of pcAmerica, shares how the company has grown by establishing partnerships with key vendors […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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