Channel Marketer Report

Co-op / MDF Programs

Segmentation (Instead Of Tiers) Allows for Personalized Channel Programs

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group If you checked out my previous article on evaluating your current programs and mapping them against your business goals, you’ll inevitably have lot of information (and ideas) about how to change your programs for the better. Let’s get a little more tactical and cover how to […]

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Channel Data Snapshot — MDF Participation Remains Soft

Channel leaders continue to struggle to drive participation in their MDF programs. In a poll taken during a webinar hosted by Channel Mechanics, a channel program automation platform provider, about half of the respondents said that only 50% of their partners engage in the MDF programs they offer. Other responses, as reported in a companion […]

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BlackBerry Backs MSSPs With Comprehensive SMB-Targeted Sales & Marketing Support

BlackBerry Limited has today announced a number of enhancements to the BlackBerry Partner Program to help Managed Security Service Providers (MSSPs) capture the exploding demand among small and medium-sized businesses (SMBs) for managed extended detection and response (XDR) services. The size of the market for products like BlackBerry’s CylanceGUARD, CylancePERSONA, and CylanceGATEWAY is expected to grow from $22.45 […]

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State Of Local Marketing: Manufacturing Partners Leave Almost Half Of Co-op Funds On Table, Spend Little Time Marketing

A significant number of channel partners clearly are not getting the memos that utilizing MDF or co-ops can be good for their business. According to the State of Local Marketing in Manufacturing Report by BrandMuscle, an integrated local and channel marketing solutions provider, partners leave 46% of their corporate or co-op funds on the table. […]

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Channel Program At Nextiva Designed To Align With Individual Partner GTM Motions

Nextiva, a cloud communications company, has unveiled a new partner program designed to support partners’ preferred growth models. The program, NextivaONE, is built for partners of all types, allowing them to keep pace with the rapidly changing UCaaS and CCaaS markets while expanding their service portfolios and building their revenue streams with Nextiva solutions. “Every […]

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LiveVox’s New Channel Program Offers Robust Partner Marketing Support Package

LiveVox, a cloud-based provider of customer service and digital engagement tools, has launched a new channel program. The program, ACTivate, provides LiveVox’s new and existing partners, including master agents, technology solution brokerages, solution providers, and managed service providers with tools to market and sell the company’s blended omnichannel capabilities to new customers. “We’ve seen incredible […]

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Wasabi’s Laurie Mitchell: To Optimize Engagement With Fast-Expanding Channel Ecosystem, Automate Everything

The channel team at Wasabi , a cloud data storage provider, has been pretty busy for the past couple of years. At a pace of more than 400-plus new partners each month, the company has expanded it channel ecosystem from 3,500 partners at the end of 2020 to more than 10,000 today. As the company has […]

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Impartner Expands PRM Platform Capabilities To Accelerate Digital Transformation For Mid-Size Companies

Impartner, a channel management platform and Partner Relationship Management (PRM) provider, has expanded the capabilities of its solution to enable mid-market companies and their partners to interact and transact with custom data. Also launching with Impartner’s enhanced PRO solution with code-free customization is the company’s new MDF Complete, a PRM end-to-end solution to manage Marketing […]

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Lacework Enhances Channel Program To Support Partners’ Go-To-Market Motions

Lacework, a data-driven security company for the cloud, has strengthened its investment in its growing channel ecosystem with an enhanced partner program. The Lacework Partner Program — formerly the Lacework Accelerate Partner Program — enables channel partners with dedicated technical enablement, joint marketing resources and a go-to-market framework across three new tiered program levels. Lacework […]

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What Hiring A Director Of Global Channel Engagement Says About Armor’s MSP Partner Program

You know a company is serious about building better relations with its partner ecosystem when they appoint a Director of Global Channel Engagement. For the record, Armor, a global cloud security company for managed service providers (MSPs), didn’t post a position with that exact title. But when Christine Gassman clearly demonstrated that she was the […]

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