Channel Marketer Report

Content for Demand

Partner Program Leaders To Reconvene For In-Person Sharing At #B2BSMX In Boston, August 9-11

B2B Sales & Marketing Exchange (B2BSMX) is returning to its live and in-person format at the Encore Resort & Casino in Boston, August 9-11. Hosted virtually last October, the educational and networking event offers partner program leaders a robust agenda of presentations addressing emerging opportunities and challenges in business ecosystem optimization. Larry Walsh, CEO and […]

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To Better Engage Marketing-Weary Buyers, Add Video And Interactive Content To Your Mix

As in-person events stay off the table for the rest of the year and social distancing policies remain in effect, marketers are adjusting their mix of materials to more effectively engage B2B buyers. In its 2020 State Of Video & Interactive Content, CMR’s sister publication, Demand Gen Report (DGR), takes a close look at how […]

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Brother’s New Partner Portal Strives To Support Channel’s Digital Transformation

Brother International Corporation has launched a new online partner portal that consolidates Brother’s comprehensive suite of partner products, tools and training into an intuitive, companywide partner relationship management (PRM) platform. The new, unified portal — officially called PATH (Partner Authorized Total Hub) — was implemented to remove complexity for thousands of Brother Authorized Partners (BAP), […]

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HPE Marketing Pro Program Aims To Support Partner Sales Of ‘As-A-Service’ Offerings

Hewlett Packard Enterprise has announced a comprehensive channel marketing program to help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings. The enhanced marketing program was introduced as the company announced new HPE GreenLake cloud services and software. The expanded channel marketing programs and […]

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Nextiva CoNEXtion Partner Demand Suite Strives To Raise The Bar On Channel Marketing Support

MeiLee Langley, the Director/Head of Channel Marketing at Nextiva, doesn’t pull her punches when commenting on the demand gen programs that vendors provide to their partners. In a press release announcing the launch of Nextiva’s CoNEXtion program, she said “Most providers miss the mark when it comes to channel marketing because they fail to arm […]

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At Poly, The New Portal Is Critical To Optimizing Partner Experience For Merged Channel Ecosystems

The partner portal at Poly, a video and voice solutions company, has been very busy lately. Since the company launched its Poly Partner Program and the portal earlier this year, the website is averaging 20,000 unique user visits weekly, each of them logging on an average of nine times. Just about any partner program would […]

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Aprimo Offers Promotional Materials Management Solution For Life Sciences

Aprimo for Life Sciences is the industry’s first promotional materials management solution that combines AI-powered work management with collaboration, markup, and digital asset management capabilities. The solution enables teams across departments and geographies to collaborate, enrich, and review content for regulatory approval and then manage that content throughout its lifecycle. Features/Functions Aprimo for Life Sciences encompasses […]

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Video Tops List Of Preferred Content For Information-Hungry B2B Buyers

Channel marketers are generally aligning their go-to-market activities with the content preferences of B2B buyers. A comparison of two recent surveys indicates that a majority of brands are reaching out to prospects with rich online media, social messages, and cases studies and testimonials. B2B buyers said they rely on more content than they did the […]

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B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies

With more than 75% of commercial transactions flowing through indirect channels, few companies have the option to not focus more attention on optimizing their partner sales and marketing programs. But as channel experts stressed in the eight sessions included in the Channel Marketing agenda of last month’s B2B Marketing Exchange in Scottsdale, planning, implementing and […]

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Heather K. Margolis: It’s Time To Think Differently About Partner Demand Generation

Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted in smarter channel programs. For more than a decade, Channel Maven has been a go-to provider of strategic channel marketing communications to channel and Partner […]

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