Channel Marketer Report

Resource Center

Buckle Your Seatbelt — Survey Results Suggest a Channel Sales Surge is Coming

Implementing robust channel management solutions will be critical to scaling operations that drive revenue through expanded ecosystems. That’s a key take-away from a recent survey of channel leaders. With 75% planning to implement partner relationship management solutions this year, channel generated revenue is expected to rise.

Channel leaders have great expectations for their PRM solutions. Respondents to the survey said their PRM platforms will:

  • Enable channel leaders to provide partners with personalized experiences at scale;
  • Automate to allow the delivery of messages and content to all partners everywhere; and
  • Empower channel leaders to focus personal attention on key partners, even as more partners are being effectively engaged.