Channel Marketer Report

Managed Services / Cloud

Software Buyer Behavior Report Points To Channel Partner Influence On Recurring Revenue

Channel partners are likely to play a more important role in securing recurring revenue, according to report by G2, host of a tech marketplace and peer-to-peer review site. As the preference to buy from third-party marketplaces and reseller continue to climb – even among enterprise companies – the post purchase experience is critical to the […]

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With C-Suite Support, AvePoint Aligns Internal Teams To Boost Channel Partner Program

Barely into its second year, the global partner program at AvePoint, a SaaS and data management platform provider, is evolving into a significant revenue producer. The company’s managed service provider business, primarily focused on the SMB market, continues to grow in triple digits and is expected to reach 10 percent of the company’s total ARR […]

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What Hiring A Director Of Global Channel Engagement Says About Armor’s MSP Partner Program

You know a company is serious about building better relations with its partner ecosystem when they appoint a Director of Global Channel Engagement. For the record, Armor, a global cloud security company for managed service providers (MSPs), didn’t post a position with that exact title. But when Christine Gassman clearly demonstrated that she was the […]

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Zift Acquires Elastic Grid; Deepens Concierge and Managed Services Offerings

Zift Solutions, a leading supplier of enterprise channel management solutions, has acquired Elastic Grid, a cloud-based channel marketing platform backed by creative services. “With the acquisition, Zift furthers its commitment to delivering the very best technology, services and support to drive real channel success for customers — and solidifies its position as a forward-thinking channel […]

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Averetek, Perks Worldwide, and Birch Worldwide Integrate Products

Averetek, Perks Worldwide (Perks WW), and Birch Worldwide have fully integrated their core products to jointly sell them to businesses looking for channel incentive, channel loyalty and channel marketing solutions. The integrated Campaign Marketplace, a sales and marketing demand generation solution, allows partners to see their available MDF/co-op balance, browse marketplace services like telemarketing, social […]

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ScanSource Unveils New Cloud Service Program To Expand Reseller Offerings

ScanSource, a value-added distributor of specialty technology products, has launched a new cloud services program to bring resellers a broader set of solutions and offerings. The program also is poised to help boost partner efficiency by making cloud applications, solutions and support accessible within a single location. With the ScanSource Cloud Services program, resellers can […]

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What MSPs Will Need To Keep Pace For The Future Of The Cloud

By Rob Rae, VP of Business Development, Datto Business data has evolved; the information that used to live only on a server at a company site has gone everywhere. Today, enterprises or their channel partners are managing data from on-premise locations, within the cloud, in virtual environments or in the Software-as-a-Service (SaaS) applications they use […]

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Continuum Cloud Console Helps MSPs Support SMB Clients

Continuum, a channel-exclusive provider of integrated managed IT services solutions, has launched Continuum Cloud Console (C3), a new Infrastructure-as-a-Service (IaaS) management platform. Designed to help MSPs create, manage and monitor virtual servers on behalf of their SMB clients, C3 also enables MSPs to easily support cloud infrastructure from a single platform. MSPs also can more […]

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Accucode Ventures Into Managed Services With InDemand Technologies

Accucode, a reseller of automatic identification and data capture (AIDC), mobile, wireless, POS and other technology solutions, has launched an LLC called InDemand Technologies. Headquartered in Austin, Tex., InDemand Technologies will equip VARs, OEMs, ISVs and distributors with a portfolio of managed services they can offer to their customers. “We’ve seen seminal changes in the […]

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BMC Marketplace Offers Branded App Store For IT Companies

The Problem: App stores have become a common trend across a wide range of industries. Whether they’re in retail, cloud computing or IT software, companies are striving to set up marketplaces where they can sell their applications in a branded environment. However, the amount of time and resources needed to integrate a virtual marketplace into […]

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