ChannelChat
Why Can’t B2B Buyers Find Your Partners Online? Blame It On SEO!
The average channel partner isn’t making it easy for the typical B2B buyer to find them. While the first step most B2B shoppers take in their buyer’s journey is an online query for the solutions or services they need, most channel partners are failing to follow search engine best practices to make their brands easy […]
Luxy Thuraisingam, Cisco’s New Head Of Global Partner Marketing, Readies Nimble Team For What’s Next
This past Spring, Cisco Systems named Luxy Thuraisingam as its new Head of Global Partner Marketing. Thuraisingam, who joined Cisco in 2019 as Vice President, Americas Industry & Canada Growth Marketing, brings nearly two decades of marketing experience to her new role. Partners “are being challenged to engage with new and existing customers in new […]
At HPE, Data Helps Find Sharpest Needles In Partner Haystack
Channel marketers are becoming increasingly selective in choosing partners to participate in specific marketing campaigns. Employing new technologies to discover which partners are more capable of supporting modern marketing initiatives or have demonstrated support of their brands, channel leaders are boosting the effectiveness of their through-channel marketing programs. Laura Seymour, Senior Director, Global Partner Marketing […]
At Poly, Making Its Partner Portal Even More Personal Continues To Boost Engagement
At last month’s B2B Marketing Exchange – Next-Level ABM, CMR had the opportunity to follow up with Jennifer Judy, Senior Director of Global Partner Experience at Poly, on the 2020 launch of a new portal to support a merged channel ecosystem. Out of the gate, the capabilities of the new personalized portal were pretty impressive, […]
Netskope Enables Partners To Win Soaring SASE Opportunities
With the soaring adoption of secure access service edge (SASE) architecture, providers have been making significant efforts to enable their channel ecosystems to meet the on-going demand. Earlier this year, for example, Netskope launched Netskope Prime, an invitation-only program for distinguished Netskope partner technical experts. The intention of the program is to recognize and develop […]
OPSWAT Prioritizes Ongoing Channel Program Upgrade With Growth Investment Funds
In a news article about Brighton Park Capital’s $125 million investment in OPSWAT, Benny Czarny, CEO of the cybersecurity company said he plans to use the proceeds to hire more channel marketing specialists and invest in partner program components such as market development funds (MDF) to help partners generate new business more quickly. He also […]
Broadvoice Names Lauri Martinez As Vice President of Channel Marketing
Broadvoice, a provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, announced the appointment of technology channel marketing veteran Lauri Martinez as Vice President of Channel Marketing. Martinez brings more than 20 years of B2B marketing experience to Broadvoice, where she will work to ensure that Broadvoice’s partner program aligns with […]
ASG Engages Influencers To Help Early- Stage Buyers Understand Need, Make Case To Management
At the B2B Marketing Exchange in February, Jay McBain, Forrester’s Principal Analyst, Channels Partnerships and Ecosystems, said that channel programs must adjust to the “never-ending sales cycle” of recurring revenue, rather than continuing to rely on transactions that reward front-end and back-end margins. Recruiting and engaging networks of influencers will be critical, he said. In […]
What Should Channel Marketers Get Right? Provide Better, Actionable Data
Cisco’s acquisition of Slido and IMImobile prompted Andrew Gilman, Head of Marketing and Alliances for NWN, a Cisco partner and a service provider specializing in unified communications, collaboration and contact centers, to share his thoughts on the news. In an email, he wrote: “These acquisitions are all about driving engagement and making it easy to […]
Expanding Channel Ecosystems Need To Tighten Focus On Customers
A 3D virtual summit hosted just before this past holiday season by Impartner, a channel management platform provider, offered a compelling look at more than the future of how people might meet. Presentations by Forrester’s Principal Analyst, Channels Partnerships and Ecosystems Jay McBain, and Maria Chien, VP, Practice Leader, Channel Marketing Strategies, examined the trends that […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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