Channel Marketer Report

Marketing Automation

Zift Solutions Receives $70 Million In Funding To Support Company Growth, International Expansion

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has received $70 million in funding. The investment will help accelerate Zift’s go-to-market strategy, continue expansion into international markets, and further support the company’s growth. Founded in 2006, Zift Solutions’ ZiftONE software delivers a comprehensive, modern platform that aligns channel […]

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Forrester Introduces Service To Help B2B Firms Design, Develop, And Optimize Partner Ecosystem Marketing

Forrester has introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, nearly half of B2B channel and ecosystem leaders expected annual […]

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Enhanced Partner Portal Powers IBM’s New Channel Program

IBM has announced a new partner program, IBM Partner Plus, that reimagines how the company engages with its business partners through unprecedented access to IBM resources, incentives, and tailored support to deepen their technical expertise and help speed time to market. The program is designed to fuel growth for new and existing partners, including resellers, […]

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Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event

When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, attendees will have ample opportunity to discover why enabling an expanded partner ecosystem is critical to driving demand and revenue. With B2B buyers spending less time interacting with a sales representative and more time making purchases digitally, […]

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Channel Marketing Trends: Taking Stock And Looking To 2023

By Daniel Nissan, Founder and CEO, StructuredWeb It’s no secret: 2022 presented a rocky path for businesses. Many challenges to marketing and sales have cropped up — some expected, some surprising. But there’s good news: Those challenges make channel marketing more valuable than ever. Plus, channels are growing and ripe for business. Let’s review the […]

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Impartner Enhances Platform With Code-Free Data Customization; Offers Master Classes On Starting And Scaling Channel Ecosystem Programs

Impartner, a channel management platform and partner relationship management (PRM) provider, has announced a new capability that creates code-free data customization of its solution. Impartner Custom Objects reduces weeks of PRM customization to a few clicks accelerating its customers’ ability to address their unique channel business cases. Custom Objects provides the partner channel with the […]

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Zift Solutions Introduces Package To Support Collaboration By Channel Ecosystem Partners

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has introduced a package to support channel partner program ecosystems. ZiftONE for Ecosystems includes all of the existing features of the company’s ZiftONE solution, including its through-partner marketing automation suite. The new offering enables partners to effectively interact with a supplier’s […]

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Investments In Channel Marketing Programs To Climb As Satisfaction In Their Performance Rises

A third study by Foundry, an IDG company, has determined that channel leaders are increasingly satisfied with the performance of their partner marketing program. Since its last Partner Marketing Study in 2019, Foundry noted that the number of respondents who said their partner marketing program provides great or some value has climbed from 83% to […]

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ContentMX Adds Lead Distribution, Co-Selling Capabilities To PartnerOn Platform

ContentMX, a company that serves ecosystems of partners and vendors by providing a regular weekly flow of lead generating content and training materials, has added lead distribution and co-selling to PartnerOn, its integrated partner marketing and engagement ecosystem. Qualified partner companies receive PartnerOn services for no cost, including a wide range of new content sponsored […]

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ZINFI Updates Channel Management Platform With Affiliate Marketing Management Solutions

ZINFI Technologies, a through-channel marketing automation and partner relationship management solutions provider, has launched a set of affiliate marketing management (AMM) solutions as a part of its unified channel management platform. The newly released AMM capabilities will allow companies to promote their brands and drive referral and lead generation for their products and services via […]

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