Channel Marketer Report

Marketing Automation

Seeing Growth In Channel, Investors Fuel Impartner With $50 Million In Funding

Impartner, a pure-play SaaS-based channel management and partner relationship management (PRM) provider, has raised $50 million in funding. Brighton Park Capital, a growth equity investment firm that specializes in partnering with growth-stage software, healthcare and tech-enabled services businesses, led the round with participation from existing investors Savant Growth, Emergence and Golub Capital. The investment, which brings […]

Read More

Incentive Solutions, Channeltivity Partner To Offer Comprehensive Channel Management Solution

Incentive Solutions, a channel incentives and technology provider, has entered into a partnership with Channeltivity, a partner relationship management solution provider. Propelling this alliance is a drive to expand services and enhance the customer experience, said Incentive Solutions in a press release. Connecting solutions from the two organizations delivers a smoother, more comprehensive user experience […]

Read More

New Impartner Easy-To-Customize Interface Facilitates Partner Access To Business Enablement Data

Impartner, a global pure-play SaaS-based channel management and partner relationship management (PRM) technology provider, has introduced a solution interface that facilitates partner access to business enablement data. The new interface, Impartner PX Partner Experience, offers partners a modern and intuitive interface that provides a clean, simplified view of the data that matters most such as […]

Read More

With New Partner Portal, Dialpad’s Channel Driven Sales Soar

Dialpad Inc., a leader in AI-powered communication and collaboration, saw unparalleled channel growth in the second quarter of 2021, driven by demand for its cloud contact center. As Dialpad scales beyond $100M in annual recurring revenue (ARR), the company continues to leverage the channel as a leading revenue driver, accounting for more than half of […]

Read More

Incentive Solutions Acquires TCMA Solutions And Services Provider OneAffiniti

Incentive Solutions, a channel incentive management technology provider, has acquired through-channel marketing solutions and services vendor OneAffiniti. The acquisition creates a company that can provide seamless channel engagement experience across major product categories. Like other companies, Incentive Solutions is leaning into collaboration and co-innovation to redefine the scope of  offering, increase product portfolio and develop […]

Read More

Allbound Automates Activity Recommendations Based On Partner Behavior

Allbound is enabling channel professionals to influence partner behavior by automating recommendations of actions based on partner activity in the portal. The Partner Journey Automation feature was developed to meet the needs of clients looking for new ways to deepen engagement with their partners “at the right time with the right message,” the company said. […]

Read More

Spark Your Channel Names Vaughn Aust As New Chief Operating Officer

Spark Your Channel, a through-channel marketing automation and sales enablement platform provider, has named Vaughn Aust as Chief Operating Officer. As an artist and innovator, Aust will lead Spark’s operations including sales, product, and customer success teams. Aust formerly led product and engineering on the team that innovated early scalable through partner marketing automation (TPMA) […]

Read More

Gorilla Corporation Acquires Channel Marketing Platform Provider MarketingXpress

Gorilla Corporation, a global partner marketing technologies and services provider, has acquired MarketingXpress, a software company that specializes in building channel marketing platforms. With the acquisition, Gorilla will enhance its current offerings with MarketingXpress’ through-channel marketing automation (TCMA) platform — Partner Pulse — to serve its customer base with a broader ecosystem and more advanced […]

Read More

Spark Your Channel Now Automates Partner Personalization Of Multiple Vendor Videos, Multimedia Assets

Spark Your Channel, a demand generation company, has released of a new feature that will automatically attach partner-created intros and outros to vendor supplied videos. When launched earlier this year, the platform enabled partners to easily amend individual multimedia assets with introductions and closing messages to ensure that the marketing assets are always associated with […]

Read More

TCMA And Channel Management Solution Vendors Partner With Incentive Technology Providers

Channel management technology vendors are partnering with incentive program and rebate/MDF management tool providers to offer clients holistic partner program support solutions. Through-channel marketing automation technology (TCMA) vendor BrandMuscle, announced it has formalized a partnership with WorkStride, a sales incentives and rebate management company, to provide a seamless experience for managing the full range of […]

Read More