Marketing Automation
Spark Your Channel Now Automates Partner Personalization Of Multiple Vendor Videos, Multimedia Assets
Spark Your Channel, a demand generation company, has released of a new feature that will automatically attach partner-created intros and outros to vendor supplied videos. When launched earlier this year, the platform enabled partners to easily amend individual multimedia assets with introductions and closing messages to ensure that the marketing assets are always associated with […]
TCMA And Channel Management Solution Vendors Partner With Incentive Technology Providers
Channel management technology vendors are partnering with incentive program and rebate/MDF management tool providers to offer clients holistic partner program support solutions. Through-channel marketing automation technology (TCMA) vendor BrandMuscle, announced it has formalized a partnership with WorkStride, a sales incentives and rebate management company, to provide a seamless experience for managing the full range of […]
ChannelWeek Experts: To Boost Partner Engagement, It’s Time to Go Digital, Get Personal Too
Maximizing partner engagement — an impossible dream for many channel program leaders – was given master-class treatment in the series of online presentation made during ChannelWeek at the end of August. The webcast series, hosted by Channel Marketer Report and its sister publication Demand Gen Report, offered deep-dive insights into why partner engagement remains so […]
Ansira Forms New Business Unit To Strengthen Channel Marketing Offering
Ansira, an independent global marketing technology and services firm, announced the creation of Ansira Channel and two other business units, Ansira Digital and Sincro. The move is in response to the rapidly growing demand for digital readiness in the marketplace and to hone the company’s specializations. Ansira Channel was created as a dedicated business unit […]
Impartner Completes Acquisition of TIE Kinetix’s Channel Marketing and Demand Gen Business; Names Curran CRO
Impartner, the channel management platform and partner relationship management (PRM) provider, has completed its acquisition of the through channel marketing automation (TCMA) business from TIE Kinetix. The acquisition includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, as well as an exclusive digital marketing transformation program developed and delivered in partnership […]
PowerChord Expands TCMA Platform Features, Offers New Consulting Service
PowerChord, a through-channel marketing automation supplier, is launching new platform features and digital marketing services. The company’s platform is used by brands and their dealers to rapidly deploy branded website experiences at scale and disseminate omnichannel digital marketing campaigns. PowerChord is piloting new visualization for its platform enabling brands to see highly engaging and easily […]
Channel Leaders Have More Options For Program-Supporting Solutions, Forrester Reports
Channel practitioners have an expanded list of channel program solutions from which to choose. According to a recent review by Jay McBain, Principal Analyst of Channels, Partnerships & Ecosystems at Forrester, the number of companies offering channel program boosting solutions ticked up significantly to 159. Forrester’s previous review of the universe of channel technology solutions […]
ZINFI Launches Its Unified Channel Management Platform on Microsoft Azure
ZINFI Technologies, a provider of unified channel management (UCM) solutions and through-channel marketing automation and partner relationship management (PRM) technology, has launched a version of its UCM platform on Microsoft Azure. The move to Microsoft Azure allows ZINFI to address multiple enterprise requirements related to platform DevOps, performance, security, availability, disaster recovery and compliance, and […]
Partner Program Technology And Services Companies Form Channel Marketplace
The Channel Marketplace, an online and human-driven resource that enables technology vendors to access solutions and expertise that address their indirect go-to-market opportunities and challenges has been formed by a group of 10 channel technology and services companies. The Channel Marketplace features a concierge service, in which real people will help technology vendors and channel […]
Okta Strives To Boost Partners’ Digital Marketing Capabilities With New Marketing Hub
At the end of March, Okta, an independent provider of identity solutions for the enterprise, announced major updates and additions to its Okta Partner Connect program. “Our ecosystem continues to expand globally, through new strategic initiatives and an enhanced focus on distribution,” said Patrick McCue, Okta’s Senior Vice President of Worldwide Partnerships, in a press release. “We […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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