Marketing Automation
To Optimize Channel Demand Gen Programs, Incent Your Partners’ Marketing Associate
By Claudio Ayub, SVP – Technology, Media, Telecom (TMT) Practice, 360insights A long-ignored or certainly under-appreciated associate at many partner organizations should be getting a lot more attention from vendors. As more companies strive to shift greater responsibility for lead generation to their channel ecosystems, it’s critical that they better engage the people who will […]
Zift Solutions Receives $70 Million In Funding To Support Company Growth, International Expansion
Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has received $70 million in funding. The investment will help accelerate Zift’s go-to-market strategy, continue expansion into international markets, and further support the company’s growth. Founded in 2006, Zift Solutions’ ZiftONE software delivers a comprehensive, modern platform that aligns channel […]
Forrester Introduces Service To Help B2B Firms Design, Develop, And Optimize Partner Ecosystem Marketing
Forrester has introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, nearly half of B2B channel and ecosystem leaders expected annual […]
Enhanced Partner Portal Powers IBM’s New Channel Program
IBM has announced a new partner program, IBM Partner Plus, that reimagines how the company engages with its business partners through unprecedented access to IBM resources, incentives, and tailored support to deepen their technical expertise and help speed time to market. The program is designed to fuel growth for new and existing partners, including resellers, […]
Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event
When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, attendees will have ample opportunity to discover why enabling an expanded partner ecosystem is critical to driving demand and revenue. With B2B buyers spending less time interacting with a sales representative and more time making purchases digitally, […]
Channel Marketing Trends: Taking Stock And Looking To 2023
By Daniel Nissan, Founder and CEO, StructuredWeb It’s no secret: 2022 presented a rocky path for businesses. Many challenges to marketing and sales have cropped up — some expected, some surprising. But there’s good news: Those challenges make channel marketing more valuable than ever. Plus, channels are growing and ripe for business. Let’s review the […]
Impartner Enhances Platform With Code-Free Data Customization; Offers Master Classes On Starting And Scaling Channel Ecosystem Programs
Impartner, a channel management platform and partner relationship management (PRM) provider, has announced a new capability that creates code-free data customization of its solution. Impartner Custom Objects reduces weeks of PRM customization to a few clicks accelerating its customers’ ability to address their unique channel business cases. Custom Objects provides the partner channel with the […]
Zift Solutions Introduces Package To Support Collaboration By Channel Ecosystem Partners
Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has introduced a package to support channel partner program ecosystems. ZiftONE for Ecosystems includes all of the existing features of the company’s ZiftONE solution, including its through-partner marketing automation suite. The new offering enables partners to effectively interact with a supplier’s […]
Investments In Channel Marketing Programs To Climb As Satisfaction In Their Performance Rises
A third study by Foundry, an IDG company, has determined that channel leaders are increasingly satisfied with the performance of their partner marketing program. Since its last Partner Marketing Study in 2019, Foundry noted that the number of respondents who said their partner marketing program provides great or some value has climbed from 83% to […]
ContentMX Adds Lead Distribution, Co-Selling Capabilities To PartnerOn Platform
ContentMX, a company that serves ecosystems of partners and vendors by providing a regular weekly flow of lead generating content and training materials, has added lead distribution and co-selling to PartnerOn, its integrated partner marketing and engagement ecosystem. Qualified partner companies receive PartnerOn services for no cost, including a wide range of new content sponsored […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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