Channel Agencies
GoTo Offers Partners Concierge Marketing Service To Generate Actionable Leads
GoTo, an all-in-one business communications and IT support platform, is striving to elevate the partner experience with its new Partner Concierge Program. Offering tailored digital marketing campaigns, co-branded and targeted based on a partner’s unique audience, the program is designed to maximize visibility with prospective customers and bring in new qualified leads. In addition to […]
Investments In Channel Marketing Programs To Climb As Satisfaction In Their Performance Rises
A third study by Foundry, an IDG company, has determined that channel leaders are increasingly satisfied with the performance of their partner marketing program. Since its last Partner Marketing Study in 2019, Foundry noted that the number of respondents who said their partner marketing program provides great or some value has climbed from 83% to […]
The Channel Company Acquires Lauchlan, A Marketing Agency, To Expand Services Offering
Lauchlan, a global marketing agency noted for its channel partner concierge services among other offerings, has been acquired by The Channel Company. The strategic acquisition by The Channel Company, a global provider of news, insights, strategy, and events for the technology industry, expands its marketing agency services capabilities. Lauchlan’s channel-focused marketing services, including campaign creation, […]
Uniphore Funds Agency Support For Partners To Boost Co-Marketing Initiatives
Uniphore, a conversational automation solutions provider, has launched a program to enable value-driven collaboration and cross-selling with independent software vendors (ISV). Late last year, the company rolled out its Unite Partner Program to provide end-to-end support to the partner lifecycle. The new Unite App Alliance Partner Program takes the offering a step further by allowing […]
Marketopia Expands Global Offering With Acquisition Of London-Based Continuity Marketing
Marketopia, a technology industry focused marketing and lead generation company, has acquired Continuity Marketing, a London-based marketing firm that serves MSPs, vendors and technology companies. The new partnership brings the capability to execute growth strategies that include all aspects of digital and telemarketing with round-the-clock services and a team fluent in several languages The acquisition […]
Channelnomics Appoints T.C. Doyle As VP Of Strategic Content
Channelnomics, a provider of business strategy and research for improving the performance of companies’ direct and indirect channels, has announced the appointment of channel veteran T.C. Doyle as its new vice president of strategic content. In this role, Doyle will oversee the development of channel thought-leadership, enablement, and custom content on behalf of Channelnomics clients. […]
2021 Channel Tech M&A, Capital Investment Reflect Partner Program Complexity, Their Future Value Too
With still one calendar page to turn, there’s plenty of time for news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021 would likely stand out as a year of outstanding investment in […]
Uniphore’s New Partner Program Offers MDF-Funded Agency Support To Drive Participation, Boost Performance
Uniphore, a conversational automation solution provider, has launched a partner program to support a rapidly expanding market of companies using Artificial Intelligence (AI) and automation technology to significantly improve customer experience (CX). Uniphore Unite is a robust partner program that includes essential resources to support the partner lifecycle end–to–end and enables partners to leverage Uniphore’s best-of-breed, innovative technology to expand their portfolio and profitability. The partner program offers a range of programs to support each partner’s business model, including referral, resell, managed services, co-selling, and services, delivering the resources this global community needs […]
MarcomCentral Launches Partner Program To Boost Sales Of Digital Asset Management System
MarcomCentral, a brand management solution provider, has launched a new channel program. The program provides resellers and managed service providers (MSP) with a clear path to upgrade their clients’ disparate file storage systems to a modern, cost-effective digital asset management solution (DAM). “MarcomCentral’s partner program expands on our longstanding relationship with service providers and tackles […]
RollWorks Expands Channel Ecosystem With Agency Partner Program
RollWorks, a division of NextRoll, has bolstered its partner ecosystem with the launch of a new Agency Partner Program. The new initiative establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. RollWorks provides account-focused B2B companies a platform to align their marketing and sales teams and confidently grow […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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