Channel Marketer Report

Channel Agencies

Purechannels, A Channel Sales & Marketing Specialist, Opens North American Office

Purechannels, a dedicated channel sales and marketing specialist, is expanding into North America. The move comes after the company experienced record growth over the past 12 months, recording a 50% uplift in new client acquisition. Leading the US operations from Purechannels’ new North American headquarters in North Carolina is channel executive Mike Ammann, who has […]

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Gorilla Corporation Acquires Channel Marketing Platform Provider MarketingXpress

Gorilla Corporation, a global partner marketing technologies and services provider, has acquired MarketingXpress, a software company that specializes in building channel marketing platforms. With the acquisition, Gorilla will enhance its current offerings with MarketingXpress’ through-channel marketing automation (TCMA) platform — Partner Pulse — to serve its customer base with a broader ecosystem and more advanced […]

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Precision Partnering Boosts Through-Channel Marketing Performance

The disappointing level of partner participation in many channel marketing initiatives may simply be the result of vendors inviting way too many partners to the party. Indiscriminate syndication of even the most well-crafted campaign is likely to win the support of only a segment of a vendor’s partner ecosystem, channel experts say. Promotions may not […]

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At B2BMX, Channel Experts Offer Strategies To Address Modern Partner Ecosystems And Marketplaces; Shore Up Program Basics

While many channel professionals still need to up their game on partner program basics, the ongoing evolution of the B2B buyer’s journey and growing client demand for holistic, needs-based solutions are requiring companies to rethink their go-to-market motions. That was the combined take-away from the channel agenda at last month’s B2B Marketing Exchange that stressed […]

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To Ensure MDF Remainders Aren’t Left On Table, Encourage/Enable Compact Digital Projects

The fact that the channel-focused digital publication CRN continues to ask in its annual partner program survey what percentage of MDF/co-op goes unspent on a quarterly basis is a good indication that many partners continue to leave money on the table. A spot check of responses to the 2020 Partner Program Guide revealed that a […]

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Channel Experts To Explore Expanding Partner Ecosystems, Marketplaces During B2B Marketing Exchange

Channel professionals will be offered expert advice on how to push the envelope of their partner programs to succeed in expanding ecosystems during the B2B Marketing Exchange (B2BMX) digital experience. The online event, scheduled for February 22-24, is standing in for the in-person conference, hosted annually by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR). The […]

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To Optimize Channel Programs, Prioritize Partner Recruitment

By Alan Feldman, Director of Business Development, and Michael Auer, Growth Marketing Director, Winn Technology Group With the ever-changing landscape of sales for products or services, the need to optimize and grow your channel ecosystem continues to be more critical.  From many years of working in this arena in the technology sector, and seeing some […]

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HPE Global Network Of Digital Agencies Enables Full Spectrum Of Partner Marketers

Digital marketing agencies comprise a key component of an enhanced comprehensive channel marketing program from Hewlett Packard Enterprise. To help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings, HPE is  providing easier and more affordable access to a global network of channel-proficient […]

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HPE Marketing Pro Program Aims To Support Partner Sales Of ‘As-A-Service’ Offerings

Hewlett Packard Enterprise has announced a comprehensive channel marketing program to help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings. The enhanced marketing program was introduced as the company announced new HPE GreenLake cloud services and software. The expanded channel marketing programs and […]

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