Channel Marketer Report

Channel Agencies

Uniphore Funds Agency Support For Partners To Boost Co-Marketing Initiatives

Uniphore, a conversational automation solutions provider, has launched a program to enable value-driven collaboration and cross-selling with independent software vendors (ISV). Late last year, the company rolled out its Unite Partner Program to provide end-to-end support to the partner lifecycle. The new Unite App Alliance Partner Program takes the offering a step further by allowing […]

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Marketopia Expands Global Offering With Acquisition Of London-Based Continuity Marketing

Marketopia, a technology industry focused marketing and lead generation company, has acquired Continuity Marketing, a London-based marketing firm that serves MSPs, vendors and technology companies. The new partnership brings the capability to execute growth strategies that include all aspects of digital and telemarketing with round-the-clock services and a team fluent in several languages  The acquisition […]

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Channelnomics Appoints T.C. Doyle As VP Of Strategic Content

Channelnomics, a provider of business strategy and research for improving the performance of companies’ direct and indirect channels, has announced the appointment of channel veteran T.C. Doyle as its new vice president of strategic content. In this role, Doyle will oversee the development of channel thought-leadership, enablement, and custom content on behalf of Channelnomics clients. […]

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2021 Channel Tech M&A, Capital Investment Reflect Partner Program Complexity, Their Future Value Too

With still one calendar page to turn, there’s plenty of time for news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021 would likely stand out as a year of outstanding investment in […]

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Uniphore’s New Partner Program Offers MDF-Funded Agency Support To Drive Participation, Boost Performance

Uniphore, a conversational automation solution provider, has launched a partner program to support a rapidly expanding market of companies using Artificial Intelligence (AI) and automation technology to significantly improve customer experience (CX).   Uniphore Unite is a robust partner program that includes essential resources to support the partner lifecycle end–to–end and enables partners to leverage Uniphore’s best-of-breed, innovative technology to expand their portfolio and profitability. The partner program offers a range of programs to support each partner’s business model, including referral, resell, managed services, co-selling, and services, delivering the resources this global community needs […]

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MarcomCentral Launches Partner Program To Boost Sales Of Digital Asset Management System

MarcomCentral, a brand management solution provider, has launched a new channel program. The program provides resellers and managed service providers (MSP) with a clear path to upgrade their clients’ disparate file storage systems to a modern, cost-effective digital asset management solution (DAM). “MarcomCentral’s partner program expands on our longstanding relationship with service providers and tackles […]

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At HPE, Data Helps Find Sharpest Needles In Partner Haystack

Channel marketers are becoming increasingly selective in choosing partners to participate in specific marketing campaigns. Employing new technologies to discover which partners are more capable of supporting modern marketing initiatives or have demonstrated support of their brands, channel leaders are boosting the effectiveness of their through-channel marketing programs. Laura Seymour, Senior Director, Global Partner Marketing […]

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Channel Leaders, Partner Program Experts To Zero In On Segment-Specific Marketing At B2BMX Conference

Prominent partner marketing practitioners and leading channel program experts will explore the benefits of implementing segment-specific or account-based marketing initiatives with partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The Next-Level ABM theme was selected after a review of feedback from attendees of the B2B Marketing Exchange On-Line Experience held in February. Post-event […]

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Purechannels, A Channel Sales & Marketing Specialist, Opens North American Office

Purechannels, a dedicated channel sales and marketing specialist, is expanding into North America. The move comes after the company experienced record growth over the past 12 months, recording a 50% uplift in new client acquisition. Leading the US operations from Purechannels’ new North American headquarters in North Carolina is channel executive Mike Ammann, who has […]

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