Channel Marketer Report

SproutLoud Awarded Second Patent Protecting Its Co-Op Marketing Model

Marketing technology company SproutLoud has been awarded a second patent from the United States Patent and Trademark Office (USPTO) protecting its distributed marketing ecosystems. This new patent specifically covers SproutLoud’s Co-Op Marketing model, which supports change management by helping clients move from reimbursement systems to co-pay. SproutLoud’s distributed marketing platform allows brands to make both claims and reimbursement […]

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Kristine Stewart Joins Channelnomics As Head of Strategic Alliances

Kristine Stewart has joined Channelnomics, a business strategy and research firm, as the Head of Strategic Alliances. In her new role, Stewart will drive partnerships with technology vendors and service providers that enable the IT channel community with best-in-class systems, tools, and services that support its transformation and growth. Stewart has held numerous executive leadership […]

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Channel Vanity Metrics: What You See Isn’t Always What You Get

By Kelsey Worsham, Content Marketing Manager, Zift Solutions Let me paint a picture for you: you think your company is pushing campaigns and through-channel activities that are resulting in engagement and ROI. Your performance reporting should be supporting this. But, month after month, you’re coming up short on results – and ending up seriously frustrated. […]

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Gorilla Corp. Enhances Partner Pulse Platform With Partner Scorecarding Module

Gorilla Corporation, a channel and partnership strategy and execution service provider, has launched a new module for its Partner Pulse solution that profiles, tracks, and scores channel partners’ capabilities, activities and results. The new Scorecarding module enables channel leaders to customize activities to focus on active partners for ranking and tiering and defining next steps. […]

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At HPE, Data Helps Find Sharpest Needles In Partner Haystack

Channel marketers are becoming increasingly selective in choosing partners to participate in specific marketing campaigns. Employing new technologies to discover which partners are more capable of supporting modern marketing initiatives or have demonstrated support of their brands, channel leaders are boosting the effectiveness of their through-channel marketing programs. Laura Seymour, Senior Director, Global Partner Marketing […]

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Impact, An Influencer And Affiliate Marketing Platform Provider, Gets $150 Million In Funding

Impact, a global partnership management platform provider, announced $150 million in funding led by Qatar Investment Authority (QIA) and joined by Providence Public. This strategic growth investment brings Impact’s valuation to $1.5 billion. Impact’s latest round of funding will enable the company to accelerate its investment in partnership automation innovation, increase channel partnerships, and scale […]

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Partner Program Leaders To Reconvene For In-Person Sharing At #B2BSMX In Boston, August 9-11

B2B Sales & Marketing Exchange (B2BSMX) is returning to its live and in-person format at the Encore Resort & Casino in Boston, August 9-11. Hosted virtually last October, the educational and networking event offers partner program leaders a robust agenda of presentations addressing emerging opportunities and challenges in business ecosystem optimization. Larry Walsh, CEO and […]

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At Poly, Making Its Partner Portal Even More Personal Continues To Boost Engagement

At last month’s B2B Marketing Exchange – Next-Level ABM, CMR had the opportunity to follow up with Jennifer Judy, Senior Director of Global Partner Experience at Poly, on the 2020 launch of a new portal to support a merged channel ecosystem. Out of the gate, the capabilities of the new personalized portal were pretty impressive, […]

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Netskope Enables Partners To Win Soaring SASE Opportunities

With the soaring adoption of secure access service edge (SASE) architecture, providers have been making significant efforts to enable their channel ecosystems to meet the on-going demand. Earlier this year, for example, Netskope launched Netskope Prime, an invitation-only program for distinguished Netskope partner technical experts. The intention of the program is to recognize and develop […]

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INKY Supports Formal Channel Program With Partner Portal, Dedicated Sales & Tech Resources

INKY Technology Corporation, a next-gen email phishing protection solution provider, has announced the formal launch of its channel partner program for managed security providers (MSPs) and value-added resellers (VARs). The program provides MSPs and VARs with sales incentives, profitable margins, training, and sales and marketing support. Email security and phishing attacks continue to be critical […]

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