Channel Marketer Report

Channel Programs

SAP Expands Free Demo Library; Reduces Test and Demo Environment Costs; And Launches Partner Edition Of Learning Hub

SAP has added expanded the number of scenarios in its free SAP Partner Demo Environment and will offer partners significantly reduced subscription fees for its test and demonstration environment licenses. The company also announced plans to add new information channels to the “SAP for Me” portal, the digital companion partners can use to support customer […]

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Sectigo Launches New Partner Portal To Support Updated Channel Program

Sectigo, a leading provider of digital identity management and web security solutions, has launched a new partner portal with the rollout of its updated channel program. The Secure Partner Program features engagement-based tiering to better align with the business goals of individual partners. All partners registered in the new program receive access to advanced training […]

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Survey: Automated Channel Data Management Can Boost Revenue Processes, But Challenges Persist

More than two-thirds of senior leaders responsible for revenue management and channel strategy believe that solution based incentive management, automated channel data management (CDM), and automated MDF management would be very valuable when optimizing channel revenue processes. Unfortunately, automating channel revenue processes across systems remain a significant challenge due to a reliance on manual tools […]

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Cyberpion Enables Partners To Advise Clients Of Vulnerabilities, Recommend Remedies

Cyberpion, a cybersecurity firm specializing in discovering and protecting online ecosystems, is offering partners a strategy of identifying and presenting vulnerabilities of clients and potential customers. Leveraging the company’s platform, partners can easily and proactively identify vulnerabilities in customers’ hyperconnected IT infrastructures before they are exploited by attackers. In addition, the platform enables partner to […]

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Channel Experts To Explore Expanding Partner Ecosystems, Marketplaces During B2B Marketing Exchange

Channel professionals will be offered expert advice on how to push the envelope of their partner programs to succeed in expanding ecosystems during the B2B Marketing Exchange (B2BMX) digital experience. The online event, scheduled for February 22-24, is standing in for the in-person conference, hosted annually by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR). The […]

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To Boost ROI In PRM/TCMA Technology, Fill The ‘Care-And-Feeding Gap’

By Tracy Diziere, President & CEO,  TDZ Creative Partners By now, the value and necessity of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) systems is well established. Forrester sized the PRM market at $400 million in 2019 and expects it to grow to nearly $890 million by 2025. And in 2018, it predicted that TCMA […]

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Partner Empathy Boosts Engagement With Komprise Recruitment And Certification Program

Komprise, a leader in analytics-driven data management as a service, achieved record growth in 2020, despite the challenges of the pandemic. Contributing to the company’s growth was the onboarding of more than 50 new channel partners, and the technical training and certification of hundreds of partner employees through its expanded Komprise Konnect partner program. The […]

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Akamai Technologies Expands Support For Channel Partners’ Different Go-To-Market Strategies

Akamai Technologies, a provider of an intelligent edge platform for securing and delivering digital experiences, has launched a new program that significantly expands and supports channel partners’ ability to deliver high-value services to their customers. The new Akamai Partner Program builds upon and expands the company’s existing channel partner program, providing greater flexibility, support, and financial incentives. […]

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What Should Channel Marketers Get Right? Provide Better, Actionable Data

Cisco’s acquisition of Slido and IMImobile prompted Andrew Gilman, Head of Marketing and Alliances for NWN, a Cisco partner and a service provider specializing in unified communications, collaboration and contact centers, to share his thoughts on the news. In an email, he wrote: “These acquisitions are all about driving engagement and making it easy to […]

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Expanding Channel Ecosystems Need To Tighten Focus On Customers

A 3D virtual summit hosted just before this past holiday season by Impartner, a channel management platform provider, offered a compelling look at more than the future of how people might meet. Presentations by Forrester’s Principal Analyst, Channels Partnerships and Ecosystems Jay McBain, and Maria Chien, VP, Practice Leader, Channel Marketing Strategies, examined the trends that […]

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