Channel Marketer Report

Channel Programs

Impartner Offers Master Class Series On Starting And Scaling Channel Programs, Establishing An Ecosystem

Impartner, a channel management platform and partner relationship management (PRM) provider, is offering instruction on starting and scaling world-class channel programs and building out a partner ecosystem. The Impartner MasterClass series of LinkedIn Live sessions offers attendees a platform-independent, innovative approach to channel management education. The company has also announced its Impartner University, 1:1 in-depth, […]

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Kensington Wins Bet That Gamified Incentives Will Bring Partners To Portal

There’s no mystery about the spike in partner visits to the Kensington partner portal. Since Kensington, a provider of solutions for security, docking, and ergonomics and wellness, launched a Whodunnit incentive game, the number of partners engaging with the company’s portal is rising. The new game follows Kensington’s PartnerPoker program, another gamified incentive initiative that […]

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Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event

When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, attendees will have ample opportunity to discover why enabling an expanded partner ecosystem is critical to driving demand and revenue. With B2B buyers spending less time interacting with a sales representative and more time making purchases digitally, […]

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Partnership Leaders Strives To Move Members Into C-Suite

The memos advising B2B companies that partner ecosystems will drive a $60 trillion economy by 2025 and be the main disruptor to current business models aren’t getting the attention they deserve from many C-Suite executives. When a survey this summer asked business professionals who have knowledge of the partnerships or channel function at their organization […]

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Relevize, A Channel Activation Solution Provider, Reports $6 Million Seed Round

Relevize, a channel activation solution provider, has raised a $6 million seed round led by global software investor Insight Partners, with participation from existing investors Hyperplane, Newfund, 1984.vc, and Weekend Fund. The latest round of funding will further accelerate product development as the company looks to enhance the platform’s engagement and reporting capabilities. Relevize’s platform is designed […]

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Are Tiers & Levels Right for Your Channel?

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group In two previous ChannelViews, I talked first about ways to determine if your channel program tiering and levels are still relevant. In the second part of my three-piece series, I looked at how segmentation of partners, instead of tiers, allows for personalized channel programs. In this third […]

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Survey Points To Partner Ops Managers As Critical Channel Program Drivers

The somewhat under-the-radar role of partner operations manager can have a significant impact on the performance of a company’s channel ecosystem program. According to a new report, The State of Partner Ops and Programs 2022, companies that invest in partner ops staff have stronger ecosystems that drive more revenue and better retain customers. Those with […]

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Sovos’ Flexible Channel Program Aligns With Partners’ GTM Strategies; Enables Referrers And Consultants

Global tax software provider Sovos has launched a new channel program that enhances alignments with its partners’ business models. Competitive incentives and other business-related program benefits were designed to assist partners in expanding their businesses in ways that best fit their go-to-market strategies. The program includes an array of consistent and accessible tools, training and […]

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At Vena, C-Suite Officer Tapped to Champion Ecosystem Program

Vena, a provider of a finance-focused planning platform, has elevated responsibility for its ecosystem program to a c-suite office. Allison Munro, previously the company’s Chief Marketing Officer, is now Vena’s Chief Marketing and Ecosystem Officer. In her new role, Munro, will work cross-functionally to connect Vena’s partner network, services, lines of business, intellectual property and […]

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Partner Ecosystem Expansion – The Answer To A Shaky Sales Forecast

By Gary Sabin, Vice President of Product Management, Impartner We live in an era of partnerships, and the term “partner ecosystem” is becoming increasingly popular. With a cloud and consumption economy in the limelight to facilitate buying journeys, ecosystems are crossing industries, and companies are catching on to the fact that they need to center […]

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