Channel Marketer Report

Channel Programs

With New Partner Portal, Dialpad’s Channel Driven Sales Soar

Dialpad Inc., a leader in AI-powered communication and collaboration, saw unparalleled channel growth in the second quarter of 2021, driven by demand for its cloud contact center. As Dialpad scales beyond $100M in annual recurring revenue (ARR), the company continues to leverage the channel as a leading revenue driver, accounting for more than half of […]

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Allbound Launches European-Based PRM Hosting Capabilities To Comply With Data Privacy Regs

Allbound, a partner relationship management technology provider, has announced the launch of its European-based PRM hosting capabilities. Supported by the company’s Germany-based data center, the solution meets data privacy issues related to Schrems II & Privacy Shield. Allbound is one of the few major global PRM companies to give its customers the option of a […]

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Rachel Turkus Joins CyberReef As VP Of Marketing, Channel Management

CyberReef, provider of the patented MobileWall suite of secure mobile networking solutions, has named award-winning channel marketing veteran Rachel Turkus as Vice President of Marketing and Channel Management, a newly created role supporting strategic growth through IT and telecom channel partners. In her new role, Turkus will lead the company’s marketing team, including strategy, communications, digital marketing […]

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Cloud Security Provider Armor Names Christine Gassman Director Of Global Channel Engagement

Armor, a global cloud security company for managed service providers (MSPs), is strengthening its team with the addition of Christine Gassman as Director of Global Channel Engagement. The industry veteran has an extensive history in the IT channel cultivating long-term, mutually beneficial business relationships with partners. She will concentrate on expanding Armor’s channel footprint in pursuit of […]

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Luxy Thuraisingam, Cisco’s New Head Of Global Partner Marketing, Readies Nimble Team For What’s Next

This past Spring, Cisco Systems named Luxy Thuraisingam as its new Head of Global Partner Marketing. Thuraisingam, who joined Cisco in 2019 as Vice President, Americas Industry & Canada Growth Marketing, brings nearly two decades of marketing experience to her new role. Partners “are being challenged to engage with new and existing customers in new […]

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JS Group ‘Partners’ With Client Qumu To Implement Global Channel Program

The JS Group (JSG), a channel strategy consultancy and services company, has entered a unique relationship with Qumu Corporation, a provider of cloud-based enterprise video technology, to implement a world-class global channel program. More than offering traditional channel support services, JSG “has a different agreement with Qumu,” Janet Schijns, JSG’s CEO, told CMR. “It’s based […]

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SAP Rolls Out New Partner Finder To Enable Easier Discovery Of Appropriate Partners

SAP has rolled out its new Partner Finder to provide greater exposure for partners. The new tool features a simple, intuitive, and visual search function for customers to identify the right partner for a specific business or industry without needing an in-depth knowledge of SAP technology or the ecosystem. Customers enjoy a more seamless experience […]

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Market Development Funds: How MSPs And Vendors Can Reach New Customers – Together

By Nate Freedman, CEO, Tech Pro Marketing As someone who provides marketing services for Managed IT Services Providers (MSPs) across North America, I love the concept of market development funds. Top-of-the-line marketing services don’t come cheap. Even if a company has a sizable marketing budget, hiring an agency requires a great deal of financial investment, […]

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Qlik Enhances Channel Program To Enable Partner Delivery Of Customer Lifetime Value

Qlik, a business analytics platform provider, has announced a new cloud services track to help partners navigate shifting technology needs, new customer buying behaviors and evolving partner ecosystems through collaborative engagement. The new track enables partners to join in the growth trajectory of cloud and transform their businesses to a lifetime value model focused on […]

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Partner Program Leaders To Reconvene For In-Person Sharing At #B2BSMX In Boston, August 9-11

B2B Sales & Marketing Exchange (B2BSMX) is returning to its live and in-person format at the Encore Resort & Casino in Boston, August 9-11. Hosted virtually last October, the educational and networking event offers partner program leaders a robust agenda of presentations addressing emerging opportunities and challenges in business ecosystem optimization. Larry Walsh, CEO and […]

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