Channel Marketer Report

Channel Programs

Jacqueline D. Woods Joins Teradata As CMO

Teradata, the connected multi-cloud data platform for enterprise analytics, has appointed Jacqueline D. Woods as Chief Marketing Officer. Woods, who in a previous role at IBM had been CMO, Global Business Partners, will be responsible for overseeing Teradata’s strategic marketing planning and delivery, including brand and reputation management, and digital and social properties. She will […]

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2021 Channel Tech M&A, Capital Investment Reflect Partner Program Complexity, Their Future Value Too

With still one calendar page to turn, there’s plenty of time for news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021 would likely stand out as a year of outstanding investment in […]

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MarcomCentral Launches Partner Program To Boost Sales Of Digital Asset Management System

MarcomCentral, a brand management solution provider, has launched a new channel program. The program provides resellers and managed service providers (MSP) with a clear path to upgrade their clients’ disparate file storage systems to a modern, cost-effective digital asset management solution (DAM). “MarcomCentral’s partner program expands on our longstanding relationship with service providers and tackles […]

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Zift Solutions Adds Channel-Partner Planning Capability To PRM Solution

Zift Solutions, a provider of partner relationship management (PRM) software, has announced an addition to its ZiftONE platform. The new Success Plans capability, a supplier and channel-partner business planning tool, enables vendors to collaborate with business partners to develop comprehensive business plans and set goals to create successful go-to-market strategies. With ZiftONE’s Success Plans, suppliers and […]

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Survey Finds More B2B Buyers To Crowd Cloud Marketplaces Spending Pre-Committed Budget

A recent survey of B2B buyers has confirmed that more of them will be purchasing goods and services from cloud providers in digital marketplaces. In its 2021 State of Cloud Marketplaces Report, Tackle, which offers solution providers a platform to remove friction in the B2B software buying and selling process, reported that 61% of buyers said […]

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At Dialpad, Coordinated Effort Boosts Partner Marketing And Growth Content Performance

For most channel marketers, family and friends don’t really have a good idea of what they do for a living. And even at companies that rely on partners to generate a significant share of their revenue, colleagues on corporate marketing and demand gen teams often fail to appreciate the important role that channel marketers play. […]

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Ntirety Assembles Inaugural Partner Advisory Council

Ntirety, a comprehensive IT security solution provider, announced the creation of its inaugural Partner Advisory Council. This council brings together top partners from the channel industry to advise on best practices and collaborate on goals and initiatives for the upcoming year. This comes to further cement Ntirety’s strategy as a company that exclusively sells through […]

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Incentive Solutions, Channeltivity Partner To Offer Comprehensive Channel Management Solution

Incentive Solutions, a channel incentives and technology provider, has entered into a partnership with Channeltivity, a partner relationship management solution provider. Propelling this alliance is a drive to expand services and enhance the customer experience, said Incentive Solutions in a press release. Connecting solutions from the two organizations delivers a smoother, more comprehensive user experience […]

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Why Can’t B2B Buyers Find Your Partners Online? Blame It On SEO!

The average channel partner isn’t making it easy for the typical B2B buyer to find them. While the first step most B2B shoppers take in their buyer’s journey is an online query for the solutions or services they need, most channel partners are failing to follow search engine best practices to make their brands easy […]

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With New Partner Portal, Dialpad’s Channel Driven Sales Soar

Dialpad Inc., a leader in AI-powered communication and collaboration, saw unparalleled channel growth in the second quarter of 2021, driven by demand for its cloud contact center. As Dialpad scales beyond $100M in annual recurring revenue (ARR), the company continues to leverage the channel as a leading revenue driver, accounting for more than half of […]

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