Channel Marketer Report

ChannelViews

Channel Vanity Metrics: What You See Isn’t Always What You Get

By Kelsey Worsham, Content Marketing Manager, Zift Solutions Let me paint a picture for you: you think your company is pushing campaigns and through-channel activities that are resulting in engagement and ROI. Your performance reporting should be supporting this. But, month after month, you’re coming up short on results – and ending up seriously frustrated. […]

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Five Critical Steps To Building A Sector-Leading Partner Program

By Preseetha Pettigrew, Global VP Strategic Alliances, Seismic In the B2B tech space, it seems like new partner programs are springing up wherever you look. It’s hardly surprising, given that 54% of companies say that partnerships drive more than 20% of their total revenue. With so much competition out there, how can solutions providers ensure […]

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Measuring The ROI Of Channel Incentive Programs

By Brian Crockett, Head of Marketing, Vanson Technology Services Will your channel incentive program provide sufficient return on investment (ROI)? While many partner program managers struggle with justifying the financial investment in a channel incentive program, the answer may be easier than you think. Channel incentive programs differ from other channel partner reward programs as […]

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Harness The Power Of Persuasion: How Influencer Programs Boost Demand, Lead Generation

By Ellen Linkenhoker, Insights & Strategy Leader – Marketing Strategy, ITA Group According to Forrester, 71% of B2B shoppers reach selection at the end of the digital journey — without using traditional sales processes and demos. This means, if you’re a vendor, whether large, medium or small, you may have lost a deal without even […]

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Ecosystems Don’t Run On Spreadsheets: The Future Is Real-Time Channel Measurement And Accelerated Automation

By Chanan Greenberg, SVP and GM, High Tech, Model N “The future of channel partner programs and ecosystems will be anchored in automation, flexibility, scalability, and self-service. The effective use of technology tools is no longer optional. Ecosystems don’t run on spreadsheets,” observed Forrester analyst Chris Cleary during a recent Model N webcast. And he’s […]

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Make Channel Managers Your Partner Marketing Program Evangelists

By Daniel Graff-Radford, CEO, Allbound There are any number of ways that the benefits of participating in a channel marketing program can be effectively communicated to your partner ecosystem. But few members of your team can have as much impact on partner engagement in through-channel marketing programs as your channel or partner account managers. In […]

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A Guide to Creating Partner/Channel Case Studies

By David Pereira, President, Get Lift Because the average managed services provider or value-added reseller has agreements with 15-20 brands, it’s not easy for any single vendor to get their attention. One way to stand out among the competition is to make it easier for partners to create case studies or success stories. There are […]

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To Boost ROI In PRM/TCMA Technology, Fill The ‘Care-And-Feeding Gap’

By Tracy Diziere, President & CEO,  TDZ Creative Partners By now, the value and necessity of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) systems is well established. Forrester sized the PRM market at $400 million in 2019 and expects it to grow to nearly $890 million by 2025. And in 2018, it predicted that TCMA […]

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To Optimize Channel Programs, Prioritize Partner Recruitment

By Alan Feldman, Director of Business Development, and Michael Auer, Growth Marketing Director, Winn Technology Group With the ever-changing landscape of sales for products or services, the need to optimize and grow your channel ecosystem continues to be more critical.  From many years of working in this arena in the technology sector, and seeing some […]

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Channel Loyalty Fraud: The Dark Side Of Loyalty Programs

By Lincoln Smith, Chief Strategy Officer, HMI Performance Incentives Designing channel incentive programs is a genuine passion of mine. I have been fortunate to work with leading manufacturers and wholesalers to help drive customer loyalty and share-of-wallet spend initiatives. Unfortunately, there can be a dark side to these programs that any good program operator must […]

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