Channel Marketer Report

ChannelViews

Harness The Power Of Persuasion: How Influencer Programs Boost Demand, Lead Generation

By Ellen Linkenhoker, Insights & Strategy Leader – Marketing Strategy, ITA Group According to Forrester, 71% of B2B shoppers reach selection at the end of the digital journey — without using traditional sales processes and demos. This means, if you’re a vendor, whether large, medium or small, you may have lost a deal without even […]

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Ecosystems Don’t Run On Spreadsheets: The Future Is Real-Time Channel Measurement And Accelerated Automation

By Chanan Greenberg, SVP and GM, High Tech, Model N “The future of channel partner programs and ecosystems will be anchored in automation, flexibility, scalability, and self-service. The effective use of technology tools is no longer optional. Ecosystems don’t run on spreadsheets,” observed Forrester analyst Chris Cleary during a recent Model N webcast. And he’s […]

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Make Channel Managers Your Partner Marketing Program Evangelists

By Daniel Graff-Radford, CEO, Allbound There are any number of ways that the benefits of participating in a channel marketing program can be effectively communicated to your partner ecosystem. But few members of your team can have as much impact on partner engagement in through-channel marketing programs as your channel or partner account managers. In […]

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A Guide to Creating Partner/Channel Case Studies

By David Pereira, President, Get Lift Because the average managed services provider or value-added reseller has agreements with 15-20 brands, it’s not easy for any single vendor to get their attention. One way to stand out among the competition is to make it easier for partners to create case studies or success stories. There are […]

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To Boost ROI In PRM/TCMA Technology, Fill The ‘Care-And-Feeding Gap’

By Tracy Diziere, President & CEO,  TDZ Creative Partners By now, the value and necessity of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) systems is well established. Forrester sized the PRM market at $400 million in 2019 and expects it to grow to nearly $890 million by 2025. And in 2018, it predicted that TCMA […]

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To Optimize Channel Programs, Prioritize Partner Recruitment

By Alan Feldman, Director of Business Development, and Michael Auer, Growth Marketing Director, Winn Technology Group With the ever-changing landscape of sales for products or services, the need to optimize and grow your channel ecosystem continues to be more critical.  From many years of working in this arena in the technology sector, and seeing some […]

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Channel Loyalty Fraud: The Dark Side Of Loyalty Programs

By Lincoln Smith, Chief Strategy Officer, HMI Performance Incentives Designing channel incentive programs is a genuine passion of mine. I have been fortunate to work with leading manufacturers and wholesalers to help drive customer loyalty and share-of-wallet spend initiatives. Unfortunately, there can be a dark side to these programs that any good program operator must […]

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SEO Partner Websites Are Good For Business – Theirs And Yours Too

By David English, president, TSL Marketing Building customer-centric websites that rank highly on search engines is a challenge for most B2B companies. The leaders in their fields – especially those with highly recognizable brands – tend to dominate many search terms. But even many big brands don’t have the resources to ensure that their offerings […]

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Intelligent Channel Rebate And Incentive Management: Helping Meet The ‘New Normal’ For Tech Manufacturers

By Chanan Greenberg, SVP and GM of High Tech, Model N Despite the current economic situation, an economic recovery will occur. For B2B high tech companies, it will likely be a gradual recovery that begins late in 2020 and gains speed in the middle of next year. But for now, sales have slowed across many […]

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Partnering Agreements: How To Build Trust In Partner-To-Partner Engagement

By John Guido, Founder and CEO, P2P Global  While at first pass “partnering agreements” may not appear to be a hot topic, they are a vitally important aspect of channel ecosystems, partner-to-partner engagements, and collaboration within the IT channel.  Up until now, there has been a consistent set of inefficiencies related to partner-to-partner engagements, and […]

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