Channel Marketer Report

ChannelViews

Are Your Channel Program Tiering And Levels Still Relevant?

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group “Is tiering still relevant for my channel? Is it the strongest approach for my audience or are there better options I should be considering?” These questions are coming up regularly and are especially important to consider for channel leaders who are looking to build the best […]

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To Build Strategic Partner Ecosystems That Drive Growth, Start Here

Theresa Caragol, CEO at AchieveUnite As we think about the next era of business growth, strategic partner ecosystems are imperative. All companies must rely on their partner ecosystems for scale, customer experience, and diversification. Building an ecosystem is more than just adding partners to your home page. It requires trust, collaboration, and business alignment. In […]

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4 Proven Practices To Navigate Channel Marketing Challenges 

By Zach Edling, Vice President of Account Services, Tendo Communications Channel partners are an essential revenue source for B2B brands. But as more B2B brands compete for the attention of channel partners, providing a best-in-class channel partner marketing program becomes more challenging and more critical. The most successful organizations understand how to navigate channel marketing […]

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Three Ways To Help Channel Partners Market And Sell Subscription-Based Products Or Services

By Jeff Chancellor, VP, Global Ecosystem Success at Sage Businesses have gone above and beyond for their customers over the past two tumultuous years. From the growing pains of scaling rapidly to conducting fully remote business operations, companies have had to be incredibly agile in order to remain effective. Part of this agility has included […]

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With Rise In Ransomware, Partners Must Optimize Access To The Boardroom

By Mike Walkey, SVP Global Channel & Alliances at Veritas Technologies Ransomware attacks are debilitating and no organization – large or small – is immune. Over the past 18 months, damages from ransomware attacks have had a direct effect on the economy and have deeply impacted the channel and its customers. And cybercriminals are only […]

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Are You Tracking The Health Of Your Channel Incentive Program?

By Brian Crockett, Head of Marketing, Vanson Technology Services Determining whether a channel incentive program is successful can be a challenge for many program managers, but it is critical for a healthy program – and for securing ongoing organizational funding and support! It can be helpful to look at channel incentive program success metrics across four […]

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Empowering Brands And Partners With Through-Channel Marketing Automation

By Joel Montgomery, Chief Strategy Officer, Incentive Solutions and OneAffiniti It’s been a few years since Jay McBain, Forresters’ Principal Analyst – Channels, Partnerships & Ecosystems, called the increasing adoption of through-channel marketing automation (TCMA) the “third stage” for sales and marketing leaders. Following the adoption of customer relationship management technology and marketing automation solutions, […]

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Market Development Funds: How MSPs And Vendors Can Reach New Customers – Together

By Nate Freedman, CEO, Tech Pro Marketing As someone who provides marketing services for Managed IT Services Providers (MSPs) across North America, I love the concept of market development funds. Top-of-the-line marketing services don’t come cheap. Even if a company has a sizable marketing budget, hiring an agency requires a great deal of financial investment, […]

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Channel Vanity Metrics: What You See Isn’t Always What You Get

By Kelsey Worsham, Content Marketing Manager, Zift Solutions Let me paint a picture for you: you think your company is pushing campaigns and through-channel activities that are resulting in engagement and ROI. Your performance reporting should be supporting this. But, month after month, you’re coming up short on results – and ending up seriously frustrated. […]

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Five Critical Steps To Building A Sector-Leading Partner Program

By Preseetha Pettigrew, Global VP Strategic Alliances, Seismic In the B2B tech space, it seems like new partner programs are springing up wherever you look. It’s hardly surprising, given that 54% of companies say that partnerships drive more than 20% of their total revenue. With so much competition out there, how can solutions providers ensure […]

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