Channel Marketer Report

Channel News

Redis Enhances Channel Program To Grow Pipeline With Strategic Partners

Redis, a leading real-time data platform provider, has enhanced its global partner program to enable its growing ecosystem of consultancies and distributors to build, deploy, and run real-time applications with Redis Enterprise. The evolution and growth of the Redis Partner Program is central to the company’s strategy of enabling companies to have the resources and […]

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Zift Solutions Receives $70 Million In Funding To Support Company Growth, International Expansion

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has received $70 million in funding. The investment will help accelerate Zift’s go-to-market strategy, continue expansion into international markets, and further support the company’s growth. Founded in 2006, Zift Solutions’ ZiftONE software delivers a comprehensive, modern platform that aligns channel […]

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Forrester Introduces Service To Help B2B Firms Design, Develop, And Optimize Partner Ecosystem Marketing

Forrester has introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, nearly half of B2B channel and ecosystem leaders expected annual […]

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Robocorp Enhances Channel Program With New Partner Portal

Robocorp, a Gen2 robotic process automation (RPA) provider, unveiled an enhanced partner program to better support partners and service providers selling and delivering Gen2 RPA projects. The partner program includes a new partner portal and partner tier system. Further, Robocorp has included updates to the pricing model and RPA MSP (Managed Services), and has modified […]

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New Incentives, Partner Development Funds Highlight Transformed ServiceNow Channel Program

ServiceNow is transforming its partner program to further partner growth and customer success. The multi-year vision is designed to support the $500 billion market opportunity for the Now Platform and associated partner services. The revamped partner program includes new partner incentives to maximize investments and foster additional opportunities to demonstrate expertise and capabilities. All partners […]

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B2BMX Workshop To Offer Insights On Developing Referral Partner Program

Referral partner programs are becoming increasingly popular among B2B brands. In the last year, companies such as Electric, Blaze and Sovos expanded their channel program to include referral partners or enhanced existing initiatives. At the B2B Marketing Exchange (B2BMX), which will be held at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, a workshop is […]

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Frank Rauch Joins Expanded Leadership Team At Cato Networks As Global Channel Chief

Channel program professional Frank Rauch is joining Cato Networks, a SASE platform provider, as Global Channel Chief. In this role, Rauch will be responsible for driving the channel ecosystem globally, enabling partners to profit from the enterprise shift to cloud-native networking and security. With more than 30 years of leadership experience, Rauch has successfully led, […]

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Impartner And iPaaS Providers Team To Facilitate Partner Ecosystem Connections, Improve Data

Impartner, a channel management platform and partner relationship management (PRM) provider, has partnered with iPaaS providers such as Syncari, Tray.io and others to facilitate connections in a company’s ecosystem and eliminate inaccurate partner data. While Impartner has been longstanding integrated partners with Microsoft Dynamics 365 and Salesforce, the new integrations bridge the gap between a […]

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Enhanced Partner Portal Powers IBM’s New Channel Program

IBM has announced a new partner program, IBM Partner Plus, that reimagines how the company engages with its business partners through unprecedented access to IBM resources, incentives, and tailored support to deepen their technical expertise and help speed time to market. The program is designed to fuel growth for new and existing partners, including resellers, […]

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Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event

When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, attendees will have ample opportunity to discover why enabling an expanded partner ecosystem is critical to driving demand and revenue. With B2B buyers spending less time interacting with a sales representative and more time making purchases digitally, […]

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