Channel Marketer Report

Channel News

Zift Solutions Offers Virtual Event Campaign Tool To Integrate Webinar Experience

Zift Solutions, a provider of partner relationship management (PRM) software, has expanded the capabilities of its ZiftONE platform to enable vendors to promote webinars and other virtual events directly through their partners with registration attribution and lead tracking capabilities. The new Virtual Event Campaign function creates standardized and co-brandable event promotions and the ability to […]

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Code Corporation Supports Expansion Of Channel Program With New Partner Portal

Code Corporation, a global provider of barcode scanning and data capture technologies, is enhancing and expanding its Code Alliance partner program to align with and empower its partners’ capabilities and business models. To promote the expanded program and support the segmentation of its partner ecosystem into three separate groups consisting of a Selected Reseller, National […]

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Flexential Expands Channel Partner Marketing Support With New Partner Portal

Flexential, an IT service management company, is launching a new partner portal to provide an enhanced channel experience. The new partner portal will offer deal registration and tracking and provide access to sales, marketing and partner enablement resources. “Since the portal is a centralized platform for partners to interact with Flexential, we invested in a […]

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Datto Names Channel Pro Brooke Cunningham As Chief Marketing Officer

Datto Holding Corp., a global provider of cloud-based software and security solutions purpose-built for delivery by Managed Service Providers (MSPs), has named Brooke Cunningham its new Chief Marketing Officer. Cunningham brings more than 20 years of experience in the software industry and has held global leadership roles in marketing, operations, partner, and program functions. She […]

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MetTel Taps Corey Cohen, Former TBI Partner Experience VP, To Lead Channel Marketing

MetTel, a digital transformation and communications leader, has appointed Corey Cohen to a new role as Vice President, Channel Marketing. Cohen will be responsible for driving continued growth in the partner channel through education, awareness and resource sharing programs. Cohen’s previous experience includes leadership roles at Telecom Brokerage Inc. (TBI) as TBI’s Vice President of Partner Experience. […]

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Zoom Launches Partner Demand Center To Support Partner Marketing Efforts

Zoom has launched its first-ever partner demand center, a turnkey platform created to help its partners go to market with the company. Built on the StructuredWeb platform, the new tool provides members of the Zoom partner community with a marketing automation platform to expand their Zoom marketing practice. From co-branding and customization to digital marketing […]

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Channelnomics Appoints T.C. Doyle As VP Of Strategic Content

Channelnomics, a provider of business strategy and research for improving the performance of companies’ direct and indirect channels, has announced the appointment of channel veteran T.C. Doyle as its new vice president of strategic content. In this role, Doyle will oversee the development of channel thought-leadership, enablement, and custom content on behalf of Channelnomics clients. […]

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Allbound Hires Genesis Lee As VP Of Customer Success

Allbound, a partner relationship management technology provider, has hired Genesis Lee as VP of Customer Success. Lee has led several sales teams, where she managed sales pipelines, established new structures to facilitate growth, and implemented pilot sales programs. She took her sales experience from the residential sector to the tech industry when she joined KORE […]

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At B2BMX, Speakers To Spotlight Channel As Effective Go-To-Market Strategy

A deep dive into the evolution of channel programs as go-to-market motions will be presented at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 28 to March 2. With the return of the premier conference for B2B marketing and sales executives to an in-person event, a line-up of leading channel professionals, analysts and experts […]

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Impartner To Evangelize Value Of ‘Delicious’ Channel Programs At Consumer Electronics Show

When the Consumer Electronics Show (CES) convenes in Las Vegas January 5 to 8, Impartner, a leading provider of channel management platform and partner relationship management (PRM) solutions, will be there to make the case for providing partners, distributors and resellers with the “most delicious” channel program At the company’s exhibitor-only Impartner Candy Bar, corporations […]

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