Channel Marketer Report

Channel News

Impartner Adds Business Planning Tool To PRM Solution

Impartner, a SaaS-based channel management and partner relationship management (PRM) technology provider, has added a business planning tool to its solution. Impartner Business Planning supports increased collaboration, transparency, and automation to help companies create business plans with all segments of partners. Integrating with most CRM systems, Impartner Business Planning allows channel managers to drag and drop […]

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ContentMX Adds Lead Distribution, Co-Selling Capabilities To PartnerOn Platform

ContentMX, a company that serves ecosystems of partners and vendors by providing a regular weekly flow of lead generating content and training materials, has added lead distribution and co-selling to PartnerOn, its integrated partner marketing and engagement ecosystem. Qualified partner companies receive PartnerOn services for no cost, including a wide range of new content sponsored […]

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Plannuh, A Marketing Management Solution Provider, Acquired By Financial Performance Software Maker

Plannuh, a cloud platform for marketing performance management, has been acquired by Planful. A financial performance management cloud software provider, Planful now enables seamless collaboration between finance and marketing teams, and other business users. With their expanded platform, Planful and Plannuh enable CFOs and CMO’s to drive more opportunities for business growth across the organization. […]

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Software Buyer Behavior Report Points To Channel Partner Influence On Recurring Revenue

Channel partners are likely to play a more important role in securing recurring revenue, according to report by G2, host of a tech marketplace and peer-to-peer review site. As the preference to buy from third-party marketplaces and reseller continue to climb – even among enterprise companies – the post purchase experience is critical to the […]

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Aqua Security Strives For Simplicity With Enhanced Partner Program And Portal

Aqua Security, a pure-play cloud native security provider, is making significant investments to help partners accelerate their customers’ digital transformations and support their move into the new era of DevSecOps and cloud native applications. Over the past six months, Aqua has doubled its channel and ecosystem teams and has grown its supporting cross-functional team members. […]

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Offering Free Digital Audits, SAP Helps Partners Elevate Online Profile

When Marisol Buchanan, CEO of Premikati, a business consulting and services company, signed up for an audit of her company’s Web digital marketing presence, the results weren’t surprising. Embarrassing maybe. But not unexpected. Like many small channel partners, Premikati didn’t have many resources to boost its digital profile. And the company was not taking advantage […]

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ZINFI Updates Channel Management Platform With Affiliate Marketing Management Solutions

ZINFI Technologies, a through-channel marketing automation and partner relationship management solutions provider, has launched a set of affiliate marketing management (AMM) solutions as a part of its unified channel management platform. The newly released AMM capabilities will allow companies to promote their brands and drive referral and lead generation for their products and services via […]

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To Build Brand Awareness Through Influencers, Allow Them To Be Authentic To Earn Buyers’ Trust

A research report on the rapidly evolving brand-influencer dynamic shows the disparity and alignment of perceptions of marketers and influencers. The report, Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel, found that 75% of marketers leverage influencers for brand awareness and 73% for brand engagement. Influencers, almost 60% of them, said […]

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Zift Solutions Receives $16.5 Million Growth Funding Investment

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, has announced a $16.5 million growth funding investment from AshGrove Capital. Through its ZiftONE software, Zift Solutions provides a comprehensive, modern platform that aligns channel marketing, channel sales, and channel operations. Based on nearly two decades of experience, ZiftONE’s all-in-one PRM […]

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Channel Data Snapshot — MDF Participation Remains Soft

Channel leaders continue to struggle to drive participation in their MDF programs. In a poll taken during a webinar hosted by Channel Mechanics, a channel program automation platform provider, about half of the respondents said that only 50% of their partners engage in the MDF programs they offer. Other responses, as reported in a companion […]

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