Channel Marketer Report

Channel News

State Of Local Marketing: Manufacturing Partners Leave Almost Half Of Co-op Funds On Table, Spend Little Time Marketing

A significant number of channel partners clearly are not getting the memos that utilizing MDF or co-ops can be good for their business. According to the State of Local Marketing in Manufacturing Report by BrandMuscle, an integrated local and channel marketing solutions provider, partners leave 46% of their corporate or co-op funds on the table. […]

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Channel Program At Nextiva Designed To Align With Individual Partner GTM Motions

Nextiva, a cloud communications company, has unveiled a new partner program designed to support partners’ preferred growth models. The program, NextivaONE, is built for partners of all types, allowing them to keep pace with the rapidly changing UCaaS and CCaaS markets while expanding their service portfolios and building their revenue streams with Nextiva solutions. “Every […]

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Blackpoint Cyber Hires Gassman As Director Of Channel Engagement

Blackpoint Cyber, a technology-focused cybersecurity company, has appointed Christine Gassman as Director of Channel Engagement to lead and expand the company’s managed service provider (MSP) channel strategy and upcoming partner program. Most recently, Gassman was Director of Global Channel Engagement at Armor Cloud Security, a global cloud security company for MSPs. In her 15-year career, Gassman […]

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Reveal, An Ecosystem Enabling Platform Provider, Gets $50 Million In Series A Funding

Reveal, a provider of a platform for partnership, marketing, and sales teams to generate revenue through their ecosystem, has announced a Series A funding of $50 million. The company, which was founded in 2020 as Sharework, allows companies to connect with businesses in their ecosystem to securely compare CRM data. The insights that can be […]

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New Partner Program At Digitate Seeks To Boost Net-New Customers Sales By 50%

Digitate, a provider of autonomous enterprise software for IT and business operations, has launched a new channel program to help partners uncover new revenue opportunities. The Elevate Partner Program enables accredited partners to rapidly onboard and leverage Digitate’s tools, systems, support, and knowledge to drive market opportunity and profitability. Digitate is targeting unprecedented channel growth […]

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Gradient Cyber Backs Partner Push For Incremental Demand, Lead Generation

Gradient Cyber, a provider of Security Operations as a Service (SOCaaS), announced a new channel partner program to enable resellers and referral partners, distributors, and Managed Service Providers (MSPs) / Managed Security Service Providers (MSSPs) to deliver 24/7 Extended Detection and Response (XDR) services to customers. The program, called the Gradient Cyber Pinnacle Partner Program, […]

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Deep Instinct Implements ‘Loyalty Point’ Program To Boost Partner-Initiated Sales

Deep Instinct, provider of a purpose-built, deep learning cybersecurity framework, has launched a new partner program that focuses on expected partner margins (as high as 35%), rather than discount, and is based on deal origination path – partner initiated versus Deep Instinct initiated. Additionally, partners can earn incremental margin based on frequent-flyer style loyalty points […]

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StructuredWeb Adds Personalized Video Capabilities To TCMA Platform

StructuredWeb, a through-channel marketing automation (TCMA) platform provider, announced the general availability of a personalized video feature that will allow its customers to extend and enable video marketing capabilities to channel partners. The combination of video and personalization allows for channel partners to send targeted communications that drive higher responses and results. This development comes […]

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Channelnomics Adds ZINFI Technologies To Its Strategic Partner Alliance

Channelnomics, a business strategy and research firm, has added ZINFI Technologies, a provider of unified channel management solutions, to its Strategic Partnership Alliance. In addition to ZINFI, the alliance includes Model N, a cloud revenue management solutions provider, and Impartner, a channel management platform and partner relationship management (PRM) provider. The global strategic partnership between ZINFI Technologies […]

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