Channel Marketer Report

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State Of Local Marketing: Manufacturing Partners Leave Almost Half Of Co-op Funds On Table, Spend Little Time Marketing

A significant number of channel partners clearly are not getting the memos that utilizing MDF or co-ops can be good for their business. According to the State of Local Marketing in Manufacturing Report by BrandMuscle, an integrated local and channel marketing solutions provider, partners leave 46% of their corporate or co-op funds on the table. […]

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LiveVox’s New Channel Program Offers Robust Partner Marketing Support Package

LiveVox, a cloud-based provider of customer service and digital engagement tools, has launched a new channel program. The program, ACTivate, provides LiveVox’s new and existing partners, including master agents, technology solution brokerages, solution providers, and managed service providers with tools to market and sell the company’s blended omnichannel capabilities to new customers. “We’ve seen incredible […]

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To Drive Channel Success, Vade Helps MSPs Boost Their ‘Security-Conscious’ Credentials

In a press release last October, Vade, a provider of AI-based threat detection, user awareness and incident response solutions, celebrated what it called “significant momentum around its channel program” in 2021. Vade’s second quarter was especially strong with the company reporting 60% growth in global channel sales between Q2 2020 and Q2 2021. “We’re excited that we […]

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Automation Gives You Time To Build Strategic Relationships With Partners

By Gary Sabin, Vice President of Product Management at Impartner We’ve been saying it for two years now. These are unprecedented times. And it seems like each day or week gets more and more unprecedented. Because companies have focused so much on remote work over these past two years, the digital transformation has leaped forward […]

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Wasabi’s Laurie Mitchell: To Optimize Engagement With Fast-Expanding Channel Ecosystem, Automate Everything

The channel team at Wasabi , a cloud data storage provider, has been pretty busy for the past couple of years. At a pace of more than 400-plus new partners each month, the company has expanded it channel ecosystem from 3,500 partners at the end of 2020 to more than 10,000 today. As the company has […]

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4 Proven Practices To Navigate Channel Marketing Challenges 

By Zach Edling, Vice President of Account Services, Tendo Communications Channel partners are an essential revenue source for B2B brands. But as more B2B brands compete for the attention of channel partners, providing a best-in-class channel partner marketing program becomes more challenging and more critical. The most successful organizations understand how to navigate channel marketing […]

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Business Leaders Virtually Unanimous In Forecast That Partner-Attributed Revenue Will Rise

B2B executives are nearly unanimous in their expectation that indirect sales and marketing programs will drive more revenue in 2022. According to the results of the second annual “Channel/Partner Marketing Benchmark Survey” conducted by Channel Marketer Report and Demand Gen Report, fully 96% of respondents expect to increase revenue directly attributed to their partner ecosystems […]

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Three Ways To Help Channel Partners Market And Sell Subscription-Based Products Or Services

By Jeff Chancellor, VP, Global Ecosystem Success at Sage Businesses have gone above and beyond for their customers over the past two tumultuous years. From the growing pains of scaling rapidly to conducting fully remote business operations, companies have had to be incredibly agile in order to remain effective. Part of this agility has included […]

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At B2BMX, Speakers To Spotlight Channel As Effective Go-To-Market Strategy

A deep dive into the evolution of channel programs as go-to-market motions will be presented at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 28 to March 2. With the return of the premier conference for B2B marketing and sales executives to an in-person event, a line-up of leading channel professionals, analysts and experts […]

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With Rise In Ransomware, Partners Must Optimize Access To The Boardroom

By Mike Walkey, SVP Global Channel & Alliances at Veritas Technologies Ransomware attacks are debilitating and no organization – large or small – is immune. Over the past 18 months, damages from ransomware attacks have had a direct effect on the economy and have deeply impacted the channel and its customers. And cybercriminals are only […]

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