Channel Marketer Report

White Papers

Buckle Your Seatbelt — Survey Results Suggest a Channel Sales Surge is Coming

Implementing robust channel management solutions will be critical to scaling operations that drive revenue through expanded ecosystems. That’s a key take-away from a recent survey of channel leaders. With 75% planning to implement partner relationship management solutions this year, channel generated revenue is expected to rise. Channel leaders have great expectations for their PRM solutions. […]

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7 Winning Lead Generation Strategies That Drive Growth

Regardless of how your approach to lead generation has changed, one thing is consistent: to remain competitive, companies need to use data to quickly identify, act on and convert high-quality leads in a new environment. To thrive, companies will need to find and reach their in-market buyers with targeted, timely messaging that addresses their business […]

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Boost Partner Program Participation & Effectiveness By Implementing Behavior-Based Channel Programs

Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture.   As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend […]

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The State Of Local Marketing Report

The State of Local Marketing Report outlines insights and research that point to data-driven methods for driving growth through local channel partners. The data revealed in these pages reflects channel partners’ critical need for corporate support and marketing guidance as local businesses around the world face the unprecedented challenge of operating amidst the COVID-19 pandemic. […]

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Breaking The Distraction Barrier: Effective Engagement Strategies To Win Partner Affection

As both consumer and business brands continue to raise the bar on the quality of digital experiences, partner executives and their staff are going to require that the vendors they represent be equally engaging. It’s not just a matter of creating a pleasing digital environment. To ensure that their partners prioritize their business relationship with […]

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Influencer Channels: Maximize Your Brand Visibility & Lead Generation

Creating an influencer channel made of affinity partners, advocates, ambassadors and thought leaders is critical to success in 2020, and the program will need to be personalized to serve these early digital influencers. Check out this report and discover: The power of influencer marketing in the B2B space; How to start assembling your influencer channel; […]

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How To Get & Use Channel Partner Data

Getting and using more channel partner data will pay dividends in nearly every scenario. Becoming fluent in even a handful of the sources to collect data will improve analysis done inside your programs and your market strategy. Don’t collect more and more data and let it sit there unused. Involve experts, hire it in, do […]

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Introduction To Channel Partner Ecosystems

A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems. Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your […]

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Partner Profiling And Segmentation How-To Guide

The lack of a rigorous and best practice partner segmentation process seems odd when considering the millions of dollars technology vendors invest in partner recruitment, enablement and incentives. Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners that have the potential to thrive in […]

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The Three E’s Of Co-Op Fund Management

Every day, we’re surrounded by tasks and processes in life that are confusing, overwhelming and downright frustrating. So why add to it by making your co-op/MDF program guidelines one of them? This white paper details how to optimize your co-op program for channel partners with the three E’s: Ease; Education; and Effectiveness. Get your copy […]

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