Channel ROI
ChannelOps: The Missing Piece of RevOps
Revops Evolved From SalesOps And Needs To Evolve Again To Include ChannelOps By Demar Amacker, Senior Director of Business Operations, Zift Solutions References to rapid evolution in tech are cliche, but that doesn’t mean they aren’t true. And it’s not just in hardware and software. Service and operations models are also battlefronts for innovation and […]
Forrester Introduces Service To Help B2B Firms Design, Develop, And Optimize Partner Ecosystem Marketing
Forrester has introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, nearly half of B2B channel and ecosystem leaders expected annual […]
B2BMX Workshop To Offer Insights On Developing Referral Partner Program
Referral partner programs are becoming increasingly popular among B2B brands. In the last year, companies such as Electric, Blaze and Sovos expanded their channel program to include referral partners or enhanced existing initiatives. At the B2B Marketing Exchange (B2BMX), which will be held at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, a workshop is […]
Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B Marketing Exchange Event
When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, attendees will have ample opportunity to discover why enabling an expanded partner ecosystem is critical to driving demand and revenue. With B2B buyers spending less time interacting with a sales representative and more time making purchases digitally, […]
Canalys To Celebrate Partner Ecosystems At North American Forum In November 2023
Canalys, a provider of market analysis and partner events for the channel ecosystem, will host a channel partner event in North America next November. The Canalys Forum North America, which builds on 15 years of events in APAC, EMEA and LATAM, will be an aspirational event designed with partners at its core and celebrating the opportunities ahead, […]
Partnership Leaders Strives To Move Members Into C-Suite
The memos advising B2B companies that partner ecosystems will drive a $60 trillion economy by 2025 and be the main disruptor to current business models aren’t getting the attention they deserve from many C-Suite executives. When a survey this summer asked business professionals who have knowledge of the partnerships or channel function at their organization […]
Investments In Channel Marketing Programs To Climb As Satisfaction In Their Performance Rises
A third study by Foundry, an IDG company, has determined that channel leaders are increasingly satisfied with the performance of their partner marketing program. Since its last Partner Marketing Study in 2019, Foundry noted that the number of respondents who said their partner marketing program provides great or some value has climbed from 83% to […]
Larry Walsh At B2BSMX: The Channel Is A Recession Insulator, An Inoculator
If indeed the economy is in a recession or slipping into one, companies would be well-advised to lean into their channel partner programs. At the B2B Sales & Marketing Exchange held in Boston earlier this month, Larry Walsh, CEO and Chief Analyst at Channelnomics, a business strategy firm, told a packed room that “the thing […]
B2BSMX To Explore Go-To-Market Potential Of Channel Partner Programs
The B2B Sales & Marketing Exchange (B2BSMX) returns to the Encore Boston Harbor, August 8-10. The event, co-hosted by sponsored by Demand Gen Report and Channel Marketer Report, features a full agenda of keynotes, breakout sessions and workshops addressing the new roles and changing processes B2B sales and marketing teams need to master to address […]
Dell’s Cheryl Cook: How An Accelerated Transition To Digital Marketing With Partners Is Driving Record Sales
It didn’t take a pandemic to compel Dell Technologies to transition its channel marketing program to a digital model. At least a year before Covid-19 rendered popular partner marketing motions – especially in-person events – virtually impossible to implement, Dell had begun to expand its menu of partner-focused digital demand gen practices. Without a doubt, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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