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Lenskold Group/Pedowitz Group Study Reveals Benefits Of Integrated Marketing Automation
Organizations that integrate their marketing automation with CRM systems can reap a number of benefits, including an improvement lead generation strategies, campaign ROI and overall sales results. A recent study from Lenskold Group and The Pedowitz Group, reaffirmed that companies using integrated marketing automation are more likely to outgrow their competitors. Furthermore, 66% of respondents […]
The Convergence Of CRM, PRM And Marketing Automation Presents New Opportunity For Channel Sales And Marketing Alignment
B2B organizations are furthering sales and marketing success by aligning their CRM databases with marketing automation to ensure more effective lead nurturing and optimal sales results. The promise of these more efficient business processes has caused a surge in marketing automation adoption. Benchmark research from SiriusDecisions indicates that while 18% of B2B organizations utilize a […]
ChannelViews: Three Ways To Get What You Need From Vendors
By Ed Thompson, Director of Demand Generation, The Pedowitz Group Editor’s Note: Due to a special arrangement with CRN, Channel Marketer Report is publishing a recent article from the site, written by Ed Thompson of the Pedowitz Group. Talk to any vendor/OEM that depends upon driving revenue from a partner ecosystem and they’ll likely mention […]
SiriusDecisions Data Shows Vendors Analyzing New Levers To Drive Participation & Results From Partner Programs
Research from SiriusDecisions indicates that average partner program adoption averages 40%, but can be as low as 20%. Although recent research points to a need for deeper partner analysis, vendors are also faced with the obstacle of encouraging partner participation in reporting sales and marketing progress. “The key concept is whenever you ask for something, […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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