Content superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held April 22 to 23, 2013, at the Times Center in New York City. During the two-day event, thought […]
Today’s B2B buyer is empowered with resources and information more than ever before. As a result, marketers across industries are making a drastic shift in their go-to-market strategies and striving to determine effective messaging and design tactics for optimal content creation.