Office supply vendor and retailer OfficeMax is dipping into the channel world through a new “store-within-a-store” concept in which the brand is establishing a network of retailer “partners.” As of January 2013, 25 retailers including A&P and Safeway are part of the OfficeMax partner network, according to Matt Gruber, National Account Manager of New Business […]
In the traditional channel space, organizations turn to resellers, distributors, and other forms of partners to drive demand. However, due to multiple changes taking place in the market, channel-centric organizations must rethink their attempts to drive demand through different types of partners, according to Laz Gonzalez, Service Director of Channel Marketing Strategies for SiriusDecisions. Gonzalez […]