Through a survey of 100 marketing professionals from national brands, Balihoo uncovered that 39% of respondents believe it is critical to be able to direct consumers to nearby locations to purchase products and services. Want to know what’s making these brand marketers tick? Check out this infographic, which outlines the key findings from the Balihoo […]
A common challenge for companies that operate in a channel environment is that their partners and resellers don’t have the ability to plan and execute local marketing campaigns successfully. The majority (73%) of brands surveyed for a recent study from local marketing automation solution provider Balihoo indicated that they invest in local marketing. However, only […]
In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks. Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results. Although the channel marketing universe saw extreme evolution in 2013, the next year will […]
Using location-based, targeted campaigns, national brands can reach current and potential customers more effectively. However, there is a series of challenges many organizations face. This infographic from Balihoo spotlights these obstacles, as well as potential solutions, helping organizations optimize their localization efforts.
A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]
The channel universe is evolving at a rapid pace. In an effort to hone in on key trends and expectations for 2013, we decided to ask some key executives from leading agencies, consultancies, and even solution provider companies to share their insights on channel sales and marketing trends. Each executive has a breadth of experience working […]
National brands rely on affiliates to deliver hyper-local marketing messages and campaigns relevant to specific geographic areas. To ensure more successful initiatives, 91% of national brands expect to spend more or the same on local marketing in 2013 as they did in 2012, according to new research from Balihoo. Findings for the study, titled: National […]