NextIO, a provider of input/output consolidation and virtualization solutions, recently signed a distributor agreement with Promark Technology Inc. Through the new partnership, Promark will resell NextIO products to end-users in the U.S.
In the traditional channel space, organizations turn to resellers, distributors, and other forms of partners to drive demand. However, due to multiple changes taking place in the market, channel-centric organizations must rethink their attempts to drive demand through different types of partners, according to Laz Gonzalez, Service Director of Channel Marketing Strategies for SiriusDecisions. Gonzalez […]