As a 100% channel company, Kaspersky Lab constantly invests in the well-being of its partners. Whether through improved training, better incentives or a more strategic focus on content, Kaspersky constantly keeps an ear to the ground, garnering feedback from partners but also applying industry best practices. In the below Q&A, Jon Whitlock, VP of B2B Marketing […]
By Daniel Hawtof, VP, Business Solutions, Global Channel and Employee Practice, Parago Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence behaviors earlier in the relationship continuum. They know […]
Business partnerships are not easy but enterprises that invest in strategic, mutually beneficial alliances can achieve greater objectives than they would normally be capable of individually, according to a webinar titled: Better Together: The True Value of Marketing Partnerships. The event, hosted by BrightTALK, offered marketers a variety of tips regarding how organizations can identify […]