Research conducted by SiriusDecisions has confirmed what some marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally. With 67% of the researching and consideration process now done online, most buyers are first turning to search engines. So how can vendors and their partners get found […]
Marketing operations is no longer an island of misfit projects, inhabited by IT guys spitting out reports and financial types poring over budgets. Today’s data-driven B2B marketing organizations rely heavily on marketing operations to improve the performance, effectiveness and accountability of the overall marketing efforts. “The demand for measured marketing coupled with the evolution of […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.