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The Importance Of Partner Profiling In Today’s Channel Environment
William Gilsing, VP of Global Channel Strategy, hawkeye Channel The emergence of cloud-based solutions and the recurring revenue model has altered partners’ business models and what it takes for them to be successful. Vendors are finding it’s more important than ever to employ a best-in-class methodology to ensure they’re recruiting and onboarding the right partners — the […]
ChannelViews: Channel Incentives In An Evolving Landscape
By Tracy Delphia, Senior Marketing Analyst and Vaughn Aust, VP, Client Solutions, hawkeye Like most ecosystems, the channel is continuing its evolution to adapt to a changing environment. The Great Recession, which started around 2008, punctuated channel change and quickly drove adoption of Software-as-a-Service and created quite a cloudy outlook for the channel. We are […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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