Tag Archives
CCI Unveils Partner Investment Lifecycle
The key goal for any vendor or solution provider is to generate sales. That is why they rely on partners — 10, 100 or more — to extend their brand message and technologies to end-users around the world.
Following Monumental Growth Year, Relayware CRO Shares Goals For 2015
Over the past six months, partner automation software company Relayware has experienced pivotal growth. In May, the SaaS company announced its one millionth partner on its Partner Cloud, and maintained a strong pace of international growth. Within the same period of time, Relayware noted an expansion in its consumer base beyond large and established technology […]
Shining A Spotlight On Channel Marketing ROI
By Brian Tervo, CEO, TIE Kinetix North America In the average marketing department, it’s common to hear chatter around content marketing and direct marketing activities. It’s a lot less common to hear about partner marketing, which often fails to get its due and falls into the shadows of other marketing activities. Depending on the organization, […]
Three Steps To Ensure Your MDF Allocation Drives Growth In 2015
By John DeSarbo, ZS, and Darren Yetzer, Semdrive IT buyer behavior continues to change, and vendors are acting accordingly. Customers increasingly look to online resources to help guide their IT purchase decisions. They research online, utilize social channels and avoid speaking with sales representatives until they are ready to buy. In response, the technology industry […]
Dell Sees 61% Jump In Deal Reg With New Competencies And Training Initiatives
Dell channel partners are responding exceptionally well to the company’s new software competencies, training programs and go-to-market initiatives, leading to a substantial increase in registered deals and revenue through the PartnerDirect program. Dell introduced new software-specific enhancements and initiatives in September 2013, allowing partners to sell software solutions and secure associated rebates to grow their […]
Chasing The Elusive Return On Channel Investment (ROCI)
By Jim Somers, Relayware As summer begins to wind down, many of us kick into gear with that dreaded annual exercise: Budget planning. (Group groan) If you’re an experienced channel executive, you know the channel budgeting process can be arduous and downright painful at times, especially if your CFO calls you to the mat to […]
Plantronics Augments Channel Partner Data With Zyme Solutions
By Brian Anderson, Associate Editor When vendors sell through channels, they sometimes don’t have a clear picture of partner demand generation and sales performance. This lack of visibility ultimately impacts bottom-line results, as there is no clear view into what’s being sold and how much is being sold. In addition, there is no way to […]
Developing A Game Plan For Your Channel Incentive Programs
By Deb Broderson, VP of Engagement Marketing, Perks First, let me say that while there is a science to motivation, we aren’t talking about rocket science. It may not be easy, but with the right planning, inputs, governance and processes in place, you can improve participation rates and achieve the ROI needed to reach your business objectives. Some of […]
Are Channel Incentive Programs Leaving Sales On The Table?
Most vendors are falling short in their partner engagement strategies, leading to lost sales opportunities, according to research from parago, a rewards-based incentives company that designs, implements and manages programs for the channel. Specifically, lead generation and deal registration strategies are not as successful as they should be, according to respondents, because they are still […]
3 Steps To Successful Voice Of Partner Programs
Channel partners are central to the success of high-tech vendors, helping to generate more than a trillion dollars in annual sales. To help maximize partner relationships, and ensure partners remain loyal, vendors are implementing voice of partner (VoP) programs, which help companies collect detailed data and feedback from channel partners. However, a new study from […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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