Tag Archives
Salesforce.com Releases Salesforce Communities To Better Connect Customers And Channel Partners
In the age of social media, it is more important than ever for organizations to communicate with their partners and customers consistently regarding new product updates, partner programs and incentives, among other announcements. To help organizations make this transition to becoming a “social enterprise” more seamless, Salesforce.com, the enterprise cloud computing company, has unveiled Salesforce […]
Think Twice Before Emailing To Your CRM Database
By Rich Harrison, CEO, SMTP.com SMTP.com is regularly approached by well-intentioned marketing directors with a “great idea”: Why not capitalize on the countless email addresses sitting in our CRM application via an email marketing campaign? It doesn’t matter if they are large Fortune 1000 companies or small businesses; to them, this is great idea. From […]
5 Steps To Dynamic And Executable Partner Plans
By Mike Ruff, Associate, CTX Resources When times are tough and resources are thin, leveraging channel relationships is often a force multiplier. But engaging with a partner in a joint business development initiative can be a minefield of shattered expectations for both vendor and partner. According to Ian MacMillan, Wharton Professor of Innovation and […]
SiriusDecisions Data Shows Vendors Analyzing New Levers To Drive Participation & Results From Partner Programs
Research from SiriusDecisions indicates that average partner program adoption averages 40%, but can be as low as 20%. Although recent research points to a need for deeper partner analysis, vendors are also faced with the obstacle of encouraging partner participation in reporting sales and marketing progress. “The key concept is whenever you ask for something, […]
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