Channel Marketer Report

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ChannelViews: 5 Tips for Spring Cleaning Your Partner Program

 By Erich Flynn, CEO, TreeHouse Interactive Now that the new year is in full swing, it’s a good time to look at your partner program and make adjustments. Whether you do it now or later, you should review your program at least once per year. Here are some review items to get you started.

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BtoB Firms Adapt Joint Marketing Planning To Improve ROI On Channel Sales, Marketing Initiatives

Gaining visibility into investments for ROI and marketing development funds (MDF) is a top priority for vendors across all verticals. At the same time, companies that implement a channel sales model also seek strategies that will drive growth for tier two and three resellers. As a result, progressive companies are implementing joint marketing planning programs […]

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