Channel Marketer Report

Tag Archives

2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales

By Glenn Taylor, Associate Editor While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content had a significant influence on a decision. While the buying process is getting longer and buyers continued to wait to engage with […]

Read More