Channel Marketer Report

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Lead Nurturing Evolves To Include More Customized Marketing Opportunities

Lead nurturing is central to the sales and marketing equation, helping businesses stay top of mind among current and prospective customers. In fact, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost, according to Forrester Research.  However, vendors and partners both face similar challenges during the process: While […]

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The Keys To Creating An Optimal Partner Training Plan

A key hurdle for vendors striving to better enable partners to improve sales and marketing efforts is determining where to spend resources and which partners to target first, according to Heather K. Margolis, President of Channel Maven Consulting. “The more strategic organizations are in determining which partners to target and where to spend resources, the […]

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