Channel Marketer Report

Tag Archives

B2B IT Buyers Favor Search And Social Media, Survey Reveals

IDG Connect’s survey of more than 400 enterprise respondents involved in IT purchase decisions shows that social networking is popular among B2B IT buyers in making technology purchase decisions. According to the report, titled Connecting Conversations To Content, 86% of B2B IT buyers are currently using social media networks in their purchase decision process. Search is […]

Read More