Marketers are held responsible for generating leads and that will eventually lead to new sales opportunities. However, many marketers still use manual processes to collect and tract prospect data, potentially leading to some lost opportunities. This infographic, courtesy of Integrate, outlines the common roadblocks the marketers who still embrace these manual lead generation processes may face.
Marketing technology provider Integrate is taking a strategic approach to its channel. Shortly after joining the Marketo LaunchPoint Ecosystem and integrating with Oracle Eloqua, the solution provider has focused extensively on building up its partner network. In the below Q&A, Scott Vaughan, CMO at Integrate, discusses the company’s strategy moving forward.
Integrate, a provider of cloud-based, closed-loop marketing software, is partnering with Oracle Eloqua to help marketers acquire prospects and more successfully capitalize on prospect data to create new customers. As part of the relationship, the Integrate app will join the Eloqua AppCloud in fall 2014. Using marketing automation platforms, organizations are able to leverage prospect […]