Demand Gen Report (DGR) recently announced dates for the second annual Content2Conversion Conference, to be held April 22-23, 2013, at the Times Center in Manhattan. The inaugural Content2Conversion Conference drew approximately 250 B2B marketing executives in fields ranging from high tech, telecom, health care and financial services, offering proven best practices to compete in the […]
By Louis Foong, President and CEO, The ALEA Group The relationship between manufacturers and their channel partners is always an intriguing one. Even the most profitable of relationships have a set of intricacies and complexities that require deep understanding and careful handling. The accepted trust factors imply that manufacturers want to provide their channel partners […]
By Rich Harrison, CEO, SMTP.com SMTP.com is regularly approached by well-intentioned marketing directors with a “great idea”: Why not capitalize on the countless email addresses sitting in our CRM application via an email marketing campaign? It doesn’t matter if they are large Fortune 1000 companies or small businesses; to them, this is great idea. From […]