Channel Marketer Report

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Simplifying Local Marketing For Brands [Infographic]

Nearly half (48%) of distributed marketers cite “lack of marketing expertise” as a top challenge, while 56% point to “maintaining brand consistency” as a channel-wide issue. Regardless of their industry, national brands struggle to streamline and automate marketing, so partners can put a more tailored, personalized spin on their content and campaigns.  This infographic, courtesy of […]

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Only 8% Of Brands “Completely Satisfied” With Local Marketing Efforts

A common challenge for companies that operate in a channel environment is that their partners and resellers don’t have the ability to plan and execute local marketing campaigns successfully. The majority (73%) of brands surveyed for a recent study from local marketing automation solution provider Balihoo indicated that they invest in local marketing. However, only […]

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Only 7% Of Marketers Find Local Efforts Successful

Marketers are honing in on Social, Mobile, Local — or SoMoLo — as a must-have strategy to better connect with consumers. By tapping social media, mobility and localized marketing tactics, organizations such as dealerships, branch offices and service outlets can identify the unique needs of specific audiences and in turn, deliver more relevant messages and […]

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New Research Shows Increased Focus On Local Marketing In 2013

National brands rely on affiliates to deliver hyper-local marketing messages and campaigns relevant to specific geographic areas. To ensure more successful initiatives, 91% of national brands expect to spend more or the same on local marketing in 2013 as they did in 2012, according to new research from Balihoo. Findings for the study, titled: National […]

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