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AppRiver Sees 30% Increase In YOY Channel Revenue, Focuses On Forging Partner Relationships
To keep pace with the wants and needs of their customers, vendors must consistently tap into their partner communities, assess strengths and weaknesses, and provide the tools and resources they need to thrive. AppRiver, a provider of email messaging and web security solutions, has seen a year-over-year channel revenue increase of 30% due to its […]
How Channel Partners Should Invest MDF To Accelerate Profitable Growth
By John DeSarbo, ZS, and Darren Yetzer, Semdrive Not so long ago, “lunch-and-learns,” sporting events and trade shows were the keys to a channel partner’s marketing success. Marketing was about getting “butts in the seats” — i.e., assembling as many IT buyers in a room as possible in the hope that the sales team […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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