Tag Archives
What To Include In A Buyer Persona [Infographic]
By creating buyer personas, organizations can get a better understanding of their target customers and create more effective marketing programs. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the 9 key components of buyer personas.
ChannelViews: Channel Incentives In An Evolving Landscape
By Tracy Delphia, Senior Marketing Analyst and Vaughn Aust, VP, Client Solutions, hawkeye Like most ecosystems, the channel is continuing its evolution to adapt to a changing environment. The Great Recession, which started around 2008, punctuated channel change and quickly drove adoption of Software-as-a-Service and created quite a cloudy outlook for the channel. We are […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
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