Email has become a key communication channel, sometimes replacing traditional phone conversations and face-to-face meetings. But with 89 billion business emails being sent every day, how can sales professionals stand out in crowded inboxes and pique prospect interest? This infographic, courtesy of SalesStaff, offers tips and best practices for crafting a compelling initial email and following up […]
By Michael Litt, CEO, Vidyard Modern marketers creating content already know the importance of using video to influence B2B purchasing decisions; now it’s a matter of using video to its full potential and understanding how it connects to lead generation and nurturing efforts. With 80% of Demand Gen survey respondents citing that they prefer […]
The constant conflict between sales and marketing can be solved by both teams establishing a solid set of characteristics or qualifications that make a lead. However, how does an organization go about setting these guidelines? This infographic from The ALEA Group helps B2B companies understand what makes the ideal lead.
Content is quickly becoming a critical part of the equation for all B2B marketers, especially in the channel, where partners are looking for tools to drive leads and engagement at a local level. With 90% of organizations utilizing content in some shape or form, according to the Content Marketing Institute, white papers, E-books, videos, webinars […]