Tag Archives
Dell Unveils New Software Competencies
In early 2013, Kathleen Schneider, Executive Director of Global Channel Marketing and Programs for Dell, discussed the meaning of “Better Together,” a mantra implemented by the company at its annual partner conference. On the heels of a series of acquisitions, Schneider shared that Dell would be focusing on becoming an all-in-one solution provider, and empowering […]
How To Succeed As A SaaS Vendor
By Preciouse Gross, Community Manager, BlueSnap Customer acquisition and retention are integral parts of any business. However, when your business depends on the promise of “no long-term contracts and cancel your subscription at any time,” you have to rely on customer service techniques that will help acquire and maintain long-lasting relationships. This is the case […]
NextIO Partners With Promark To Increase U.S. Sales
NextIO, a provider of input/output consolidation and virtualization solutions, recently signed a distributor agreement with Promark Technology Inc. Through the new partnership, Promark will resell NextIO products to end-users in the U.S.
Channel Leaders Stress Need To Change Messaging To Tap Into Tipping Point Of Mobile Solutions
Mobile has been a hot topic within customer-facing verticals such as retail, restaurant and hospitality for more than two years now. Mobile point of sale (mPOS) in particular has generated tremendous buzz within these markets, as technology and service providers strive to keep pace with new consumer trends and develop optimal solutions for end-users. In […]
New Online Marketplace Designed To Organize Reselling Of SaaS Apps Via VARs, Partners
The Problem: As the channel continues to make the transition to the Cloud and Managed Services, end-users are struggling to determine the optimal solutions for their business needs. Similarly, ISVs are poised with the challenge to stand out in a crowded marketplace and build a strong channel from the ground up.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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